Transaction Arrangement
The transaction arrangements that are available to users are very similar to the ones available in their brick and mortar; the user can browse through he departments online and add whatever they want to their basket.
Beside every product they sell online there is a icon which says Add to basket, after the user does this the item is secure and they can keep on adding until they are happy with what they have in their basket after which they go to the checkout and pay for the items in their basket as they would if they were in a store.
Payment Option
The online payment method is almost a reflection of the physical one with the exclusion if paying by cash.
The following payment methods are accepted by Tesco internet access:
- Credit/Debit Card.
- Direct Debit.
If choosing the Direct Debit option, you will still be required to enter a Card/Debit card, to allow Tesco internet access to bill you while setting up the Direct Debit instructions with your bank.
The following Credit or Debit cards are accepted by Tesco internet access:
- Visa
- MasterCard
- Delta
- Switch/Solo
Background Functions
Tesco.com does have an automated database which issues customers that purchase their products with receipts one the customer has made the purchase the computer automatically emails them with a receipt as proof of purchase this then can be shown to customer service if they wish to return the item. This is similar to what they do in store with the exclusion of someone physically handing you the receipt.
Usability
2.0
Users should not have to think too hard when they are using the Tesco website, I personally don’t have to therefore I believe that website is user friendly. Users should not have to refer to help screens and they shouldn't be made to feel stupid, the links are laid out very neatly and easy to read to ensure this doesn’t happen. If the website was too complex then users wouldn’t visit as much because they would find it challenging to operate.
Retention of users
retains its users by regularly emailing their registered users about promotions they have currently on offer that would be of interest to them.
Trust in site and customer loyalty
Sainsbury’s gain its visitors trust by registering themselves with pay safe card company’s such as world pay and pay pal, this reassures customers that their card details are in safe hands and inclines them to return to website time after time.
Main factors affecting usability
The main factors that affect the usability of the Tesco website are, the speed in which the page loads as they use a lot of java related illustrations on their web pages, another factor is ht at they have so many icons on webpage that consumers may get confused on where to start therefore this factor may deter users from going on their website to shop.
Navigation paths that relate to consumer needs
The Tesco navigation paths relate to consumer needs because the consumer wants to click on a link and find products related to that link e.g. if the customer was to click on groceries then they wouldn’t want to find computers on that sub site.
Navigation paths available help consumer transaction
The navigation path on the Tesco website helps the consumer complete the transaction as once he or she have finished shopping online they can click on the basket link on the web page and go to the checkout, this then transfers them to a page where they have to login and then they enter their card details.
