Aims and Objectives

All business has aims and objectives. Such aims and objectives are Survival, profit, image prestige and status, growth, and social benefit. These aims and objectives are targets and a goal that a business sets it self’s and hopefully reaches them. An aim is a long term target such as increasing sales by 15% over the next 12 month’s. An objective is a short term target such as gain more customers.          

I am now going to write about each one in turn and suggest on how Venetian Ices Ltd can achieve the five aims and objectives.

Survival: - During hard periods were a company are hardly making a profit and struggling to cover cost’s the company will forget about making a profit but just to be able to cover cost and stay open. I saying which comes to mind is “you have to make a loss, before making a gain”

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What Venetian Ices could do to survive is to introduce new products, which the market wants. An example of this could be luxurious ice creams. Also Venetian ice creams could think about getting their products to stand out more from other ice creams. Also Venetian Ice’s could try to create ice cream flavours which have never been produced before.

Profit: - Profit is the main reason to why a company opens in the first place. Profit is the amount of money left after all other deductions have taken place. If a company didn’t make a profit it wouldn’t be a ...

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