Venetian Ices Ltd is a Private Limited Company which began trading in London in 1948.

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Report 1 Venetian Ices Ltd

Introduction

Venetian Ices Ltd is a Private Limited Company which began trading in London in 1948. At this point in time the company was owned by Toni Seghini who came to London from Italy. It was the Italians that had the reputation for producing superb ice cream and Toni wanted to bring their success to London. His ice cream business soon became successful and expanded, increasing its market share.

Business activity

Venetian Ices Ltd intends to run a successful business and provide a sound product to the consumer. They are also exploring the idea that there is a business opportunity in franchising ice cream parlours. They are a Private Limited Company who have a moral duty to provide their shareholders with a good return on their investment.

Business functions to be addressed in this unit

The theoretical issues that will be addressed in subsequent tasks will include. Organisational structures, aims and objectives of the business, and, internal and external constraints to the business.

Research

To aid me in my investigation I will need to gather information from a number of sources, these sources will be other ice