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Venetian Ices Ltd is a Private Limited Company which began trading in London in 1948.

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Report 1 Venetian Ices Ltd Introduction Venetian Ices Ltd is a Private Limited Company which began trading in London in 1948. At this point in time the company was owned by Toni Seghini who came to London from Italy. It was the Italians that had the reputation for producing superb ice cream and Toni wanted to bring their success to London. His ice cream business soon became successful and expanded, increasing its market share. Business activity Venetian Ices Ltd intends to run a successful business and provide a sound product to the consumer. They are also exploring the idea that there is a business opportunity in franchising ice cream parlours. They are a Private Limited Company who have a moral duty to provide their shareholders with a good return on their investment. Business functions to be addressed in this unit The theoretical issues that will be addressed in subsequent tasks will include. Organisational structures, aims and objectives of the business, and, internal and external constraints to the business. Research To aid me in my investigation I will need to gather information from a number of sources, these sources will be other ice cream businesses. ...read more.


The pre-reading material helped me by giving me an initial insight into the organisation of the business. Aims and Objectives The aims of Venetian Ices Ltd could be to, increase/make a profit, to expand, to improve the awareness of their product, to fight competition, and possibly most importantly, to survive. The objectives which will help Venetian Ices Ltd to achieve these aims will include: - To increase their market share, to increase the number of shops at which their ice cream is available, to increase the amount of ice cream that is produced. These objectives will help Venetian Ices Ltd to meet their aim to expand. If Venetian Ices Ltd were to increase turnover and to reduce their costs, then this would help them to achieve their aim to increase or make a profit. If Venetian Ices Limited were to price their products more competitively then this would be an objective that would help them to achieve their aim to fight competition. If Venetian Ices Ltd were to increase the amount of advertising they do, or to improve their marketing strategy, or to launch a marketing campaign. ...read more.


This to either solely distribute Hagen Daz ice cream or to lose the custom of Hagen Daz. Naturally the distribution network decided to solely distribute Hagen Daz ice cream. This constraint was beyond the control of Ben & Jerry's and they had to work around it. Constraints on decision-making Venetian Ices Ltd could experience constraints on decision-making. This would mean that they could not make a particular decision in complete freedom and without restriction. This can in some ways make the decision process easier by eliminating some possible decisions. Internal constraints A possible internal constraint to Venetian Ices Ltd could be that there is a lack of communication between departments. One possible affect of this could be that the production process was slowed down. Internal constraints can usually be overcome. To overcome this particular problem Venetian Ices Ltd could install a telephone line between the production room and certain manager's offices. Most of my information for this task has come from the BBC video documentary 'Ice Cream Wars', along with my existing Business Studies knowledge. The documentary has helped me by giving me an insight into the competitive ice cream market. Venetian Ices Ltd Unit 5 Ross Mckinney ...read more.

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