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Venetian Ices Ltd

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Venetian Ices Ltd Introduction a) In 1948 Toni Seghini left Italy to settle in London. It was here that the ice cream business, he soon started, became successful. Toni started out with a small factory that supplied ice cream and also ran an ice cream van. Toni was a sole trader, which meant his business was a sole proprietorship. Being a sole trader meant that Toni would keep all the profit made by the business and was able to take a day off work whenever he wanted. The business was easy to set up, as not much money was needed, and easy to run, as no agreement was needed from other owners. A disadvantage of being a sole trader was that he had unlimited liability. This meant that Toni had to settle all the debts of the business, as there was no distinction between the assets and debts of the business than those of the owner. If Toni took a day off it would mean that he would lose out on money due to the business not being run. ...read more.


Then in 1962 another problem was faced by the ice cream industry when a tax was put on the ice cream. Sales fell dramatically but only for a short time; however, this was too long for smaller firms, which went out of business. In order to take advantage of this situation the Directors of Venetian Ices Ltd agreed to introduce franchising into the mobile selling part of the business. This meant that Venetian Ices Ltd would gave the right to other businesses to sell its products using its brand name. The businesses that the right was given to are known as Franchisees, which means Venetian Ices is the Franchisor. An advantage for the franchisor is that the franchisee puts up money at the start and during the running of the business. This means that the franchisor doesn't have to find the money to run its business. An advantage for the franchisee is that it is provided with all the equipment and material needed and an exclusive area in which to sell the ice cream, by the franchisor. ...read more.


iii. Human Resources Dept This department's job is to recruit new employers with the right skills and at a wage Venetian Ices can afford. The Human Resources Dept can recruit new employers through internal recruitment. This is when the post, opened for application, is given to someone already working for Venetian Ices. The Human Resources Dept can also recruit new employers through external recruitment. This is when the available post is opened to the public iv. Production This department's job is to take care and deal with the production of the ice creams. The department looks after the resources needed in the production of the ice cream (e.g. machinery, milk, cream and flavours) -These resources can also be known as Factors Of Production. v. Marketing This department specialises in pricing the product and advertising it. This means the price charged on the ice cream is based on an analysis of the market and its characteristics. Another way in which the product could be sold is through sales promotion. This is when the price of the ice cream is alternated to be made cheaper or when free gifts/coupons are attached to the product or when an exclusive flavour is released. ...read more.

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