• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

Extracts from this document...

Introduction

Virgin Atlantic Aims and objectives Like any other business Virgin Atlantic has aims and objectives. Virgin Atlantic has many long term goals. Their long term goal or aim is to provide their passengers with a seamless travel experience from the time of booking all the way through to them disembarking at their destination. This means VirginAtlantic.com will be a one stop shop for all their passengers needs. Virgin Atlantic also have another aim which they wish to achieve this is to provide the highest quality innovative service at excellent value for money for all classes of air travelers. They also have many objectives that will help them reach their final aim. ...read more.

Middle

Their mission statement can also be one of their aims, as like any big business they want to make a profit to keep their shareholders happy so they will still invest and therefore they can still expand. This meaning that they could then expand to improve their customer service so that they are the best or try to improve routes and expand existing routes and target markets the last time that Virgin Atlantic expanded was back in 1998 when it opened its clubhouse in the airport at Gatwick. This is all related back to the aims and objects as well as the smart target. ...read more.

Conclusion

This is a special agency which tracks data and then calculated the effect of their adverts against their revenue and then told them their return on investment. They also measure their success by hoe many ad searches they have had and to date they have had approximately 700,000 + on Google and more than 100,000 hits on their website and when their TV ad was launched the virgin name then increased by 500% and as a result of this their rating of Virgin Atlantic as an airline for business and leisure is now the highest it has ever been. This graph shows their total profit up to 2001. This shows how many passengers they have carried round the world to various destinations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Virgin Atlantic PESTLE analysis.

    As this happens they will be starting to slowly gain some control over virgin Atlantic. Also because the government take so much tax that if the business was ever to go into liquidation then them government would bail them out.

  2. Microsoft Case Study. Objectives, structure and marketing.

    They will provide the right pay for them. Sales The sales team will take on responsibilities that will look after taking orders from stores, these orders will be taken off from the customer service which will passed on to the sales department to pass on to the production.

  1. How external factors can affect the ability of Tesco achieving its aims and objectives

    So therefore during the period of 2004-2006 Tesco Monaghan has benefited from this external factor and more then likely their sales and thus profits have increased as a result of this. In the year 2007 to present incomes have fallen and Tesco have lost customers to LIDL due to LIDL

  2. The main purpose of this research is to know and analyze whether the Olympic ...

    The tour may be outside places in the outside environments on various uses such as the free holidays, the business tours, and the educational tours which may be not more than one year. The persons who will be visiting the outdoor places from their own places for the various types of the reasons are generally considered as the tourists.

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    * The government health and safety legislations in place. * The limitations of activity fees which take at Carlton forum. * Improvements in employee rights. 2.2.2 Economic: * Interest rates increase. * An increase in inflation would affect Carlton forum due to the rise in price on goods and services.

  2. Disneyland and M&S. I am going to investigate customer service in two separate ...

    running of Disneyland Paris as the internal suppliers are the people who attract and transport people into the Disney resort. Travel agents provide Disney's customers with four main ways of gaining access to the resort; these include air travel, car, bus and train (Eurostar).

  1. I am going to examine whether or not McDonalds has achieved their aims and ...

    If you look at McDonalds compared to KFC and Burger King, which are the more similar types of fast food restaurants in the market, they are all selling the traditional fries, burgers and chicken pieces. Now out of these three different fast food brands I feel that McDonalds have come out on top.

  2. Tesco's Aims - SMART and PESTLE analysis.

    A SMART objective is a lot more likely to occur because it is an objective that is measurable and achievable. Before setting SMART objectives, factors such as the resources and time should be taken into account to ensure that it is realistic.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work