• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

Extracts from this document...

Introduction

Virgin Atlantic Aims and objectives Like any other business Virgin Atlantic has aims and objectives. Virgin Atlantic has many long term goals. Their long term goal or aim is to provide their passengers with a seamless travel experience from the time of booking all the way through to them disembarking at their destination. This means VirginAtlantic.com will be a one stop shop for all their passengers needs. Virgin Atlantic also have another aim which they wish to achieve this is to provide the highest quality innovative service at excellent value for money for all classes of air travelers. They also have many objectives that will help them reach their final aim. ...read more.

Middle

Their mission statement can also be one of their aims, as like any big business they want to make a profit to keep their shareholders happy so they will still invest and therefore they can still expand. This meaning that they could then expand to improve their customer service so that they are the best or try to improve routes and expand existing routes and target markets the last time that Virgin Atlantic expanded was back in 1998 when it opened its clubhouse in the airport at Gatwick. This is all related back to the aims and objects as well as the smart target. ...read more.

Conclusion

This is a special agency which tracks data and then calculated the effect of their adverts against their revenue and then told them their return on investment. They also measure their success by hoe many ad searches they have had and to date they have had approximately 700,000 + on Google and more than 100,000 hits on their website and when their TV ad was launched the virgin name then increased by 500% and as a result of this their rating of Virgin Atlantic as an airline for business and leisure is now the highest it has ever been. This graph shows their total profit up to 2001. This shows how many passengers they have carried round the world to various destinations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Virgin Atlantic PESTLE analysis.

    Also many of Virgins Flights travel to many other counties that speak a different language so for example on these flights Virgin may decide to put some cabin crew on that flight that speak that particular language. Demographics play an important role in affecting a business as this is where

  2. Microsoft Case Study. Objectives, structure and marketing.

    It's best for businesses to keep investment going into the star product as it will keep leadership in the market. Boston Matrix Problems There are many misassumptions. E.g. If the market share is high than there will be high cash generation, but this will not always be the case as

  1. Aims and Objectives of A Business

    inside of the club and putting notice boards up with logo of the club to show an official status of the club. In terms of communication, they had to focus on their staff training so they can provide the best service to their members and also maintain a pricing structure, staff profiles and environments that are inclusive.

  2. How external factors can affect the ability of Tesco achieving its aims and objectives

    Tesco Monaghan spends lots of time and money ensuring that all their databases remain secure and are continually updated. Passwords are changed often to maintain a high level of security. Although this has a direct impact on the profits of Tesco such provisions for the collection of information encourage customers to provide information.

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    For this reason most of the retailers within UK are trying to offer different types of products related to the games in order to sale their products and get profits. In order to promote their brand image the retailers should give more importance to the home customers than to the foreign customers.

  2. NETFLIX CUSTOMERS SATISFACTION

    ?ccording to Th?ur?u; Gwinner; Gremler (2002) two constructs ?re referred to in the m?rketing liter?ture ?s key rel?tionship m?rketing outcomes: customer loy?lty ?nd (positive) customer word-of-mouth communic?tion. Customer Satisfaction ?nd Customer Loy?lty Loy?lty is ? historic?l word, rooted in feud?l times when ?llegi?nce to the sovereign w?s fund?ment?l to the success, perh?ps even the surviv?l of the st?te.

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    * Rise in petroleum. * Economy growth. * Economy decline. * Exchange rates. 2.2.3 Social: * The rise in demand for social grouped, (e.g. all women's swimming). * Break in school and work. * Increase in positive attitude towards a healthy lifestyle.

  2. Tesco's Aims - SMART and PESTLE analysis.

    The timescale element provides a deadline which helps people focus on the tasks required to achieve the objective. Specific ? This is where there should be a specific method set out to determine what a business is trying to achieve.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work