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Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

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Introduction

Virgin Atlantic Aims and objectives Like any other business Virgin Atlantic has aims and objectives. Virgin Atlantic has many long term goals. Their long term goal or aim is to provide their passengers with a seamless travel experience from the time of booking all the way through to them disembarking at their destination. This means VirginAtlantic.com will be a one stop shop for all their passengers needs. Virgin Atlantic also have another aim which they wish to achieve this is to provide the highest quality innovative service at excellent value for money for all classes of air travelers. They also have many objectives that will help them reach their final aim. ...read more.

Middle

Their mission statement can also be one of their aims, as like any big business they want to make a profit to keep their shareholders happy so they will still invest and therefore they can still expand. This meaning that they could then expand to improve their customer service so that they are the best or try to improve routes and expand existing routes and target markets the last time that Virgin Atlantic expanded was back in 1998 when it opened its clubhouse in the airport at Gatwick. This is all related back to the aims and objects as well as the smart target. ...read more.

Conclusion

This is a special agency which tracks data and then calculated the effect of their adverts against their revenue and then told them their return on investment. They also measure their success by hoe many ad searches they have had and to date they have had approximately 700,000 + on Google and more than 100,000 hits on their website and when their TV ad was launched the virgin name then increased by 500% and as a result of this their rating of Virgin Atlantic as an airline for business and leisure is now the highest it has ever been. This graph shows their total profit up to 2001. This shows how many passengers they have carried round the world to various destinations. ...read more.

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