• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

Extracts from this document...

Introduction

Virgin Atlantic Aims and objectives Like any other business Virgin Atlantic has aims and objectives. Virgin Atlantic has many long term goals. Their long term goal or aim is to provide their passengers with a seamless travel experience from the time of booking all the way through to them disembarking at their destination. This means VirginAtlantic.com will be a one stop shop for all their passengers needs. Virgin Atlantic also have another aim which they wish to achieve this is to provide the highest quality innovative service at excellent value for money for all classes of air travelers. They also have many objectives that will help them reach their final aim. ...read more.

Middle

Their mission statement can also be one of their aims, as like any big business they want to make a profit to keep their shareholders happy so they will still invest and therefore they can still expand. This meaning that they could then expand to improve their customer service so that they are the best or try to improve routes and expand existing routes and target markets the last time that Virgin Atlantic expanded was back in 1998 when it opened its clubhouse in the airport at Gatwick. This is all related back to the aims and objects as well as the smart target. ...read more.

Conclusion

This is a special agency which tracks data and then calculated the effect of their adverts against their revenue and then told them their return on investment. They also measure their success by hoe many ad searches they have had and to date they have had approximately 700,000 + on Google and more than 100,000 hits on their website and when their TV ad was launched the virgin name then increased by 500% and as a result of this their rating of Virgin Atlantic as an airline for business and leisure is now the highest it has ever been. This graph shows their total profit up to 2001. This shows how many passengers they have carried round the world to various destinations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Virgin Atlantic PESTLE analysis.

    As this happens they will be starting to slowly gain some control over virgin Atlantic. Also because the government take so much tax that if the business was ever to go into liquidation then them government would bail them out.

  2. PEST is a planning tool which is used by a business to evaluate and ...

    research to find out whether producing a new product would benefit there business, and if they believe it would they will need to do research as to what type of product to diversify into and a suitable flavor, they will need to ensure they research what their customers want so

  1. NETFLIX CUSTOMERS SATISFACTION

    ?ccording to John (2001) communic?tion identifies the process whereby inform?tion ?nd influence is tr?nsfers from one entity to ?nother. Convers?tion between sellers ?nd buyers pl?ys ?n import?nt role in selling. Convers?tion is the beginning, the essence of ?ny kind of rel?tionship.

  2. The main purpose of this research is to know and analyze whether the Olympic ...

    The critical non numerical data is been utilized within this qualitative research method which will not include the charts and the graphs and the entire research analysis is based on the original psychological observations as well as the conclusions. 3.4 Quantitative research methodology The quantitative research method will include the

  1. SWOT and Pestel analysis for Carlton Forum leisure centre

    * The health and safety act. * Trading restrictions. 2.2.6 Environment: * Minimising the use of resources by reducing carbon foot print. * Bad weather conditions * Planning permission. * Environment friendly products. * Planning permission. 2.3 influence matrix Environmental Influence on industry (A) Influence on business (B) A x B Justification Minimising the use of resources by reducing carbon foot print.

  2. Financial Feasibility of Opening A Business

    largest rivals that I will have to contend with in my chose market: 1. The Blackstone Bar - 11 Hill Street 2. The Cabin - 29 Ballymoney Street 3. The Slemish - 35 William Street 4. The Cosy Corner - 32 William Street 5.

  1. Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

    The recent changes in the Lithuanian people approach the family. According to statistics more and more unmarried couples live, decreasing the average number of family members, ie decreases and the total population of the country. So the future may be at risk and "Excursus" activities.

  2. Tesco's Aims - SMART and PESTLE analysis.

    A SMART objective is a lot more likely to occur because it is an objective that is measurable and achievable. Before setting SMART objectives, factors such as the resources and time should be taken into account to ensure that it is realistic.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work