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Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

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  • Essay length: 529 words
  • Submitted: 23/02/2011
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AS and A Level Case Studies and Analysis

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Virgin Atlantic Aims and objectives

Like any other business Virgin Atlantic has aims and objectives. Virgin Atlantic has many long term goals. Their long term goal or aim is to provide their passengers with a seamless travel experience from the time of booking all the way through to them disembarking at their destination. This means VirginAtlantic.com will be a one stop shop for all their passengers needs. Virgin Atlantic also have another aim which they wish to achieve this is to provide the highest quality innovative service at excellent value for money for all classes of air travelers.

They also have many objectives that will help them reach their final aim. Their objectives involve profitability, return on investment, competitive position, employee relations, employee development. They also use the current objective: to maintain a safe customer environment through the necessary security procedures, also to concentrate on core competencies by consolidating routes, directly related to downsizing workforce, to remain profitable while targeting business class passengers.

Virgin Atlantic's mission statement is to grow a profitable airline, that people love to fly and where people love to work. Their mission statement can also be one of their aims, as

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