• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

Extracts from this document...

Introduction

Virgin Atlantic Aims and objectives Like any other business Virgin Atlantic has aims and objectives. Virgin Atlantic has many long term goals. Their long term goal or aim is to provide their passengers with a seamless travel experience from the time of booking all the way through to them disembarking at their destination. This means VirginAtlantic.com will be a one stop shop for all their passengers needs. Virgin Atlantic also have another aim which they wish to achieve this is to provide the highest quality innovative service at excellent value for money for all classes of air travelers. They also have many objectives that will help them reach their final aim. ...read more.

Middle

Their mission statement can also be one of their aims, as like any big business they want to make a profit to keep their shareholders happy so they will still invest and therefore they can still expand. This meaning that they could then expand to improve their customer service so that they are the best or try to improve routes and expand existing routes and target markets the last time that Virgin Atlantic expanded was back in 1998 when it opened its clubhouse in the airport at Gatwick. This is all related back to the aims and objects as well as the smart target. ...read more.

Conclusion

This is a special agency which tracks data and then calculated the effect of their adverts against their revenue and then told them their return on investment. They also measure their success by hoe many ad searches they have had and to date they have had approximately 700,000 + on Google and more than 100,000 hits on their website and when their TV ad was launched the virgin name then increased by 500% and as a result of this their rating of Virgin Atlantic as an airline for business and leisure is now the highest it has ever been. This graph shows their total profit up to 2001. This shows how many passengers they have carried round the world to various destinations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Virgin Atlantic PESTLE analysis.

    As this happens they will be starting to slowly gain some control over virgin Atlantic. Also because the government take so much tax that if the business was ever to go into liquidation then them government would bail them out.

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    +1 0 0 The scoring on this differs from the industry and the business; this is because the industry as a whole can benefit more as this ensures all business cannot mislead any consumers thus getting quality service. Food safety act 1990 +1 +1 +1 This in place ensures that

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    In general there are more number of benefits by using the case study approach and significant benefit is that the information which is been gathered by using this source is true and correct and it is even more trustworthy when compared with the information from the other different types of the data sources.

  2. Microsoft Case Study. Objectives, structure and marketing.

    Microsoft will build software which can help medical professionals. Trustworthy Computing is similar to the Quality Assurance department because everything that is developed is made sure of that it meets customer needs and also the products are reliable, secure, and respectfully of privacy.

  1. I am going to examine whether or not McDonalds has achieved their aims and ...

    McDonalds actually sell more chicken than KFC's whole menu (which is basically all they sell) through their very famous chicken nuggets alone. Name Branches Worldwide Employees Total Revenue Number of customers per day (Average) Market share owned McDonalds 32,000 1.5 million $23.5 billion 54 million 45% KFC 15,500 800,000 $11

  2. NETFLIX CUSTOMERS SATISFACTION

    ?ll, ?fter the event ?nd it does not re?lly me?sure satisfaction only dissatisfaction. Some import?nt f?ctors th?t help us underst?nd ?nd determine how s?tisfied or diss?tisfied consumers ?re include: the disconfirm?tion theory, ?ttribution theory, ?nd equity theory. The disconfirm?tion theory suggests th?t satisfaction is determined by the intensity ?nd direction of the g?p between expect?tion ?nd perceived perform?nce.

  1. Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

    Their knowledge of the company can use its own improvement. Vehicle development is a better organizing the transport of passengers and reduces costs. These devices are becoming increasingly comfortable tourists. This is very important during the long trips. All scientific and technical innovations not only speed up the work, making

  2. Tesco's Aims - SMART and PESTLE analysis.

    Measurable â A business must make it possible to measure when an objective a goal that had previously been set has been achieved or not. Agreed - Each candidate that is involved with setting up and meeting targets should all agree that the target is reasonable.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work