• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

Extracts from this document...


Virgin Atlantic Aims and objectives Like any other business Virgin Atlantic has aims and objectives. Virgin Atlantic has many long term goals. Their long term goal or aim is to provide their passengers with a seamless travel experience from the time of booking all the way through to them disembarking at their destination. This means VirginAtlantic.com will be a one stop shop for all their passengers needs. Virgin Atlantic also have another aim which they wish to achieve this is to provide the highest quality innovative service at excellent value for money for all classes of air travelers. They also have many objectives that will help them reach their final aim. ...read more.


Their mission statement can also be one of their aims, as like any big business they want to make a profit to keep their shareholders happy so they will still invest and therefore they can still expand. This meaning that they could then expand to improve their customer service so that they are the best or try to improve routes and expand existing routes and target markets the last time that Virgin Atlantic expanded was back in 1998 when it opened its clubhouse in the airport at Gatwick. This is all related back to the aims and objects as well as the smart target. ...read more.


This is a special agency which tracks data and then calculated the effect of their adverts against their revenue and then told them their return on investment. They also measure their success by hoe many ad searches they have had and to date they have had approximately 700,000 + on Google and more than 100,000 hits on their website and when their TV ad was launched the virgin name then increased by 500% and as a result of this their rating of Virgin Atlantic as an airline for business and leisure is now the highest it has ever been. This graph shows their total profit up to 2001. This shows how many passengers they have carried round the world to various destinations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays


    Incre?sing loy?lty, in turn, h?s been found to le?d to incre?ses in future revenue (?nderson, Fornell & Lehm?nn 1994; Fornell 1992) ?nd reductions in the cost of future tr?ns?ctions (Reichheld 1996; Sriv?st?v?, Sherv?ni & F?hey 1998). ?ll of this empiric?l evidence suggests th?t customer satisfaction is v?lu?ble from both ?

  2. How external factors can affect the ability of Tesco achieving its aims and objectives

    Also they may not have the shelves stacked to cope with such a large volume of people and so may lose customers. Paul, Tesco Manager told me that on a UK Bank Holiday Tesco sales rise by 40% National Income National Income is a measure of a country economic activity which takes place over a year.

  1. Microsoft Case Study. Objectives, structure and marketing.

    It might be said that dogs are best of to get rid off from a financial point as they do not generate cash, but break-even might have an advantage of keeping as it creates job. Cash Cows Product with high market share but slow growth would be put under this heading.

  2. PEST is a planning tool which is used by a business to evaluate and ...

    Another PEST factor that I think could affect Ginsters is research funding. This is the effect that Research funding has on a business. This could affect Ginsters as they may need to use technology to be able to research into new product areas, this is because often Ginsters will have

  1. Virgin Atlantic PESTLE analysis.

    With the average rate of 128 places from virgin Atlantic taking off every day they have to pay also every time that plane lands as well as them having their permant landing slots at Heathrow airport. The government also have an influence on Virgin Atlantic because the government will tax a percent of Virgin Atlantic`s profit.

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    * The health and safety act. * Trading restrictions. 2.2.6 Environment: * Minimising the use of resources by reducing carbon foot print. * Bad weather conditions * Planning permission. * Environment friendly products. * Planning permission. 2.3 influence matrix Environmental Influence on industry (A) Influence on business (B) A x B Justification Minimising the use of resources by reducing carbon foot print.

  1. I am going to examine whether or not McDonalds has achieved their aims and ...

    Early in my coursework I found some of McDonald's sales information on the finishing record of 2008 and recent news article on their improving sales which reflects on how many people they are attracting every day. Evidence 2: 2008 highlights This financial report cover simply indicates on how large their

  2. Tesco's Aims - SMART and PESTLE analysis.

    The timescale element provides a deadline which helps people focus on the tasks required to achieve the objective. Specific â This is where there should be a specific method set out to determine what a business is trying to achieve.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work