• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Virgin Atlantic Aims and objectives. Virgin Atlantics mission statement is to grow a profitable airline, that people love to fly and where people love to work.

Extracts from this document...

Introduction

Virgin Atlantic Aims and objectives Like any other business Virgin Atlantic has aims and objectives. Virgin Atlantic has many long term goals. Their long term goal or aim is to provide their passengers with a seamless travel experience from the time of booking all the way through to them disembarking at their destination. This means VirginAtlantic.com will be a one stop shop for all their passengers needs. Virgin Atlantic also have another aim which they wish to achieve this is to provide the highest quality innovative service at excellent value for money for all classes of air travelers. They also have many objectives that will help them reach their final aim. ...read more.

Middle

Their mission statement can also be one of their aims, as like any big business they want to make a profit to keep their shareholders happy so they will still invest and therefore they can still expand. This meaning that they could then expand to improve their customer service so that they are the best or try to improve routes and expand existing routes and target markets the last time that Virgin Atlantic expanded was back in 1998 when it opened its clubhouse in the airport at Gatwick. This is all related back to the aims and objects as well as the smart target. ...read more.

Conclusion

This is a special agency which tracks data and then calculated the effect of their adverts against their revenue and then told them their return on investment. They also measure their success by hoe many ad searches they have had and to date they have had approximately 700,000 + on Google and more than 100,000 hits on their website and when their TV ad was launched the virgin name then increased by 500% and as a result of this their rating of Virgin Atlantic as an airline for business and leisure is now the highest it has ever been. This graph shows their total profit up to 2001. This shows how many passengers they have carried round the world to various destinations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Virgin Atlantic PESTLE analysis.

    For Virgin Atlantic to make a bigger profit they will have to look at the pricing of flights and what offers other airlines are putting on, for example they might want to lower some of their prices so that in the future they attract more custom and as a result make a profit.

  2. SWOT and Pestel analysis for Carlton Forum leisure centre

    * A growth in the economy, making more jobs which equals more spending. 2.4 Summary. External analysis is a very useful tool although economics foresee that firms within the leisure industry can make little changes to their outcome of their actions if they change their investment strategy, but not every

  1. Microsoft Case Study. Objectives, structure and marketing.

    It's a two way process as marketing will tell quality assurance department what should be looked for in a product and the required things for a product. The quality assurance in reverse will feedback to the marketing department as whether the products meet customer requirements (it's always wanted that the

  2. PEST is a planning tool which is used by a business to evaluate and ...

    Ginsters Is a convenience food, and by having this service available to customers it makes Ginsters products even more convenient to buy. A PEST factor that I think could affect Ginsters is Maturity of technology. This is the effect that the maturity of technology has on a business.

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    Generally the case study is of different types such as the individual case study, company or organization case study but the actual case study is been selected depending on the research problem and the information gathered will be of best quality and it is even the direct data which will

  2. Tesco's Aims - SMART and PESTLE analysis.

    Measurable ? A business must make it possible to measure when an objective a goal that had previously been set has been achieved or not. Agreed - Each candidate that is involved with setting up and meeting targets should all agree that the target is reasonable.

  1. Evaluate of your own development as a result of your work placement.

    They also have tests of the fire alarms and public address system every week which ensure that if there are any problems that they are in order so that everyone is safe. I made sure I followed by these rules and by following them I have adapted them to my everyday living.

  2. Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

    Due to increasing personal income, as well as their purchasing power. Inflation is one of the utmost importances to the company's activities with agents. It is characterized by price increases and the purchasing power of the population decline. In addition to these indicators at the firm have little impact and unemployment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work