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Visual merchandising and Staff Training.

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´╗┐Connor McCann Unit 30 P1 + P2 ________________ So what is visual merchandising? The display of products which makes them appealing, attractive, accessible, engaging, and enticing to shoppers in a retail store. Visual merchandising utilizes displays, colour, lighting, smells, sounds, digital technology and interactive elements to catch customers' attention and persuade them to make purchases. Visual merchandising helps convey the image of the brand and reflects the personality of the target markets that the retail store wants to attract. Store Layout The type of store usually dictates the floor and shelf layout. For example, grocery stores should have enough aisle space for shoppers to move their carts and accompanying toddlers around when they are doing their shopping. Retailers may often move items to the front of the shelves to avoid giving the impression of not having enough items on stock. Retail managers may use the sales-per-square-foot metric, which is the ratio of sales to total shelf and floor display space, to assess the effectiveness of a merchandising strategy and make the necessary adjustments. Free Flow Layout 1. Fixtures and Merchandise are grouped in Free-flowing patterns on the sales floor. ...read more.


These mistakes can cause missed deadlines, and incur extra cost to correct problems. This situation is generally the result of poor employee training. It?s no secret that most companies are employing fewer employees. However, the amount of work has remained the same and perhaps even increased. Therefore, most workplaces are staffed with employees taking over multiple responsibilities. Most of these responsibilities they have never been trained to handle properly. This is a problem that an effective manager must recognize and correct in their office. Properly training your employees will help you ensure the project is finished correctly. Also, the time you take to train your staff will engage and motivate them. Training builds confidence. Employees that are trained take on projects with more gusto and vigour simply because they know how to do it right. They are no longer guessing on how to do the assignment, or afraid to ask questions for fear they will lose their jobs if they do it wrong. By training them you are making your company, your department, your employees, and yourself look great. Projects will now be completed correctly and on time. ...read more.


Ensure that your employee has fully accepted the project. The employee must own the project. This means they fully accept the responsibility. A verbal recognition from your employee that the success of the project is dependent on them is the best way to know they own it. When the project is complete, evaluate the employee?s work. Give constructive feedback, this includes giving any areas of improvement for future. Be sensitive to the employee?s feelings and understand that a good employee wants to do well at their job. In addition, don?t forget to re-cap all the things the employee did correctly. Stress these positives in ways that will build the employee?s willingness to do the same type of project again in the future. The last important step of training your employees is to reward them. Many managers do not understand the importance of rewarding their staff. Rewards go a long way toward invigorating a team that has worked very hard before they start another difficult project. Many projects can go on for several months or even a couple of years. It?s a good idea to schedule a few smaller rewards after an employee or team completes various stages of an exceptionally long projects. When the project is complete give a much larger victory celebration. ...read more.

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