Joseph (Chip) Gibson
Wal-Mart Continuous Case Analysis
MBA 575-K3
March 4, 2012
Major Problems
For decades, Walmart championed small suppliers by giving them a shot at national distribution without crippling slotting fees. But its new drive to reduce the vendors it works with is almost sure to shift the supply landscape and force smaller package-goods players to consolidate or else. Walmart wanted a scalable solution that would elevate beauty and highlight new products, the lifeblood of cosmetics.
The Challenge/Problem is to:
- Attract shoppers from all income levels, including high income.
- Create a standardized section to feature new products.
- Integrate the Walmart communication hierarchy and style guide.
Significant Factors
Wal-Mart’s ‘Project Impact’, in summary, will focus on increased customer service, creating a cleaner less cluttered store layout, ease of isle navigation for shoppers and positioning departments of advantage (i.e. the pharmacy) in more easily accessible and visible locations. In essence, Wal-Mart has listened to what its customers have asked and is applying extra energies to its key products, to aid in sell through rates.