• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What is a Corporate Culture?

Extracts from this document...

Introduction

´╗┐Corporate Culture What is a Corporate Culture? Put in simple terms, corporate or business culture is the personality of the organisation. This corporate culture is made up of the assumptions, values, standards (moral and financial) and behaviour of organisation members. We can therefore say that business culture is the shared meanings or common beliefs present among an organisation's members. Culture is one of those terms that are difficult to express distinctly, but everyone knows it when they sense it. For example, the culture of a large, for-profit corporation is quite different than that of a hospital, which is focused on the patient, which is again quite different that that of a university. A recent report into the Metropolitan Po- lice identified the service as being ?institutionally racist?. ? Could this be regarded as a fair reflection of the personality of this organization? ...read more.

Middle

Disney was and is authoritarian in nature, whilst Virgin is much more inclusive, more like a club. The leader is: * a model of how to operate within the firm * a symbol of who gets ahead * a guardian of the status quo * a product of the culture Risk taking culture It could of course be argued that virtually all business decisions involve risk taking, after all the outcome is never completely certain. But there is a huge difference between playing it safe and risk taking. In a risk taking culture outspoken and non-conformist staff members are never sanctioned or even fired for breaching the firms normal methods of behaviour, in fact if the risk they take pays off, they can be highly rewarded. Leaders will praise an employee's willingness to take a chance. The major advantage of a risk taking culture is that it can lead to rapid innovation of new ideas, methods and products. ...read more.

Conclusion

The Co-operative Bank is a good example of a socially aware business, it does not invest in non-ethical investments such as tobacco companies, and arms manufacturers. The Co -op Bank (CFS), says that its values include: * Being customer focused We always aim to satisfy our customers and exceed their expectations where we can. * Making work fun We're proud of CFS and know that we can contribute to making it a great place to work. * Social responsibility We're committed to leading the way on ethical, environmental and community issues. * Openness and honesty We work hard to earn credibility and trust from our customers and each other. There are a number of advantages to adopting this type of culture, these include: * Winning custom from the ethical consumer * Avoidance of bad publicity which may damage the brand * Reduction of risk (The co-op bank has avoided most of the impact of the recent banking crisis) * Attracting high quality staff who are committed to maintaining the culture ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    M&S may not be able to do this, because they are seen as an ethical company and this would not bode well with customers and pressure groups. M&S may also not be able to do this with some suppliers who they rely on, such as free range egg suppliers.

  2. Business report on J Sainsbury's.

    ownership in terms: Limited liability - this type of liability in which a shareholder of a private limited company or public limited company is only liable for the amount of money invested in the business. A limited company is owned by its shareholders.

  1. Recruitment in the workplace

    An example of this is that, it is simple and precise (to the point). It clearly states what characteristics are required by the potential employees to fulfil the job role within the business. This is an advantage to the applicants as when they will be filling the application form they

  2. Business Ethics and Moral Behaviour

    In order to make a good profit Coca Cola did not care about local community and used a lot of water for their own company's benefit. This is an ethical issue. In order to be a successful and respectful company, the organisation has to consider other facts than making good profits.

  1. Tesco financial review

    I have found a graph, which was on yahoo finance of the prices of shares on a graph. It can be seen on the graph that there have been several high and low points for Tesco, this is shown in one day.

  2. Trend of corporate mergers, acquisitions

    purchase of shares form open market; make/take-over offer to the general body of shareholders of the company going to be acquired; purchase of new shares through private treaty; and by acquisition of share capital of one company by issue of shares in cash, issue of loan capital etc.

  1. Business report on Bp Amoco.

    By 1909 the Anglo-Persian Oil Company (as BP was first known) was formed to develop the oilfield and work the concession. Shares in Anglo Persian were owned by the Burmah Oil Company, the rest lord Strathcona, the first chairman of Anglo Persian.

  2. Applied Business. Investigating a business Preston Manor High School

    Unemployment rate: http://www.bbc.co.uk/news/business-15747103 Political ? Government spending on: NHS ? this will benefit and not benefit the school. This will not benefit because the government will be giving more attention to the NHS. The school will receive less money to spend on resources and facilities, making it harder for them to achieve their aims & objectives.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work