Why do businesses follow up sales and record customer information?

Authors Avatar

abdinasir ismail 20087632 btec first diploma

2. The following is a detailed write up of the main reasons why businesses follow up sales and record customer information:

  • They usually do follow ups on sales and record customer information for the purpose of advertisement of their products to already existing customers.
  • Follow ups on sales and recording customer information is usually used to know how much sale has been made either quarterly or yearly.
  • Businesses tend to make follow ups on sales and record customer information so that it can be easy for them to sell products to their customers and make it easy to trace their customers.
  • Follow ups in sales are done for the purpose of assisting in restocking of products so as to avoid deficits or surpluses.
  • Recording of customer information is also done so as to assist in knowing the preferences of an individual and their age group as many fashions tend to go on the age of the person.
  • Recording customer information is also done by businesses because in some cases some businesses will tend to use information for market research.
Join now!

3. The sort of methods that a bus driver would use in personal selling are as follows:

  • He may use word of mouth to advertise the different type of travel passes available.
  • Alternative, he can rely on the already advertisements that are seen on the buses already.
  • Another method of personal selling he could is being courteous in all the services that he gives out.

The shop assistant on the other hand can use the following ways of personal selling:

  • Introduction of after sale services for the products to be bought.
  • Introduction of samples.
  • Introduction ...

This is a preview of the whole essay