Why was the leaflet designed in such a manner?
- All of the information on the leaflet has been designed in such a manner so that it is easy to read and retains the readers’ attention. The information has been well-spaced, condensed into a few lines so that there is not an over-indulgence in unnecessary details and bullet points have been used to condense the information and present it readable chunks, so that the target audience remains interested and are not forced to read a heavy text.
- Direct language is featured in the leaflet (e.g. “You” and “Are you Magistrate Material?) to address the reader and engage their attention. Rhetorical questions have also been used for the same purpose. Rhetorical questions introduce each individual section and keep the readers attention focused on the question that is relevant in the specific section.
- The language used is plain and simple to appeal to the wide target audience and if the information became over-technical it would lose the readers attention.
- The leaflet has been folded to an A5 size- there is therefore not too much information displayed on the leaflet and it is also convenient to be displayed in magistrates courts and can even be sent by direct mail to those who request information on becoming a magistrate
- The leaflet has also not been created with a conventional fold at the side but with a fold in the middle. As the leaflet is unconventional or unusual it will make the leaflet stand out against others, if it is displayed in a stand and thus more likely to attract the target audiences’ attention.
- Modern crisp fonts have been used in the main body of the text so that the leaflet is both clear and easy to read. Although a different more ‘arty’ and bolder style of font with a different colour and font size has been used for the subheadings so that the section is more eye-catching’ and stands out more effectively.
- It was imperative that the colour scheme of the leaflet appealed to both sexes and the large range of ages that our target audience covers. The background of the leaflet is a green, which, is a vibrant colour designed to attract the readers attention to the leaflet when it is on the stands, it is also reasonably neutral and does not appeal to one sex more than the other. The subheadings and headings have a blue font in order to contrast with the green font and add to the striking effect.
- The white outline, on which, the text is placed on makes the black of the main body of the text stand out.
- Quotes from magistrates have also been used in the middle and back sections of the leaflet. This is effective as it adds a personal touch, thus, is more appealing to the reader. The target audience is also appealed to as many of the people who are featured in the quotations are from ethnic minorities.
