• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

With reference to Google and/or other business you have studied to what extent does the culture of the business determine its ability to maintain competitiveness?

Extracts from this document...


Exam Question: Employees at Google enjoy a creative, relaxed and innovative culture. The open offices, informal structure and entrepreneurial culture help to create a fun working environment. With reference to Google and/or other business you have studied to what extent does the culture of the business determine its ability to maintain competitiveness? (40 marks) A culture of a business is the value attitudes and beliefs of the people working an organisation that controls the way they interacted with each other and with external stakeholders groups. I believe a strong business culture can help maintain a company competitiveness. As a business culture can act as a support for a company brand image and reputation. For example, Body Shop had a distant ethical culture which supported the business brand image and relationship with customers. ...read more.


For example, Google have an entrepreneurial culture, this encourages staff to take risk and come up with new ideas. This allows Google to be innovative and competitive as they are consistently investing in new business ventures. However, Microsoft uses a power culture this is when a business concentrate power among only a few people, yet Microsoft is still able to maintain competitiveness. This shows that the culture of a business does not affect its competitiveness. As Google and Microsoft have very different cultures and compete in the same market yet both achieve similar levels of competitiveness. This implies that other factors must affect a business competitiveness. Such as, the market condition, economic condition and competitors. Woolworth failed due to the recession as this overpowered the culture of the business. ...read more.


Improving a company culture and employees experience at work will in turn improve a business profitability and competitiveness. In addition by having a culture that complements your business brand image will enhance it USP allowing it to be more competitiveness as it standout to consumers as unique. Nevertheless, culture cannot solely determine its ability to maintain competitiveness a business has to consider external factors too. Such as the market condition, economic condition and competitors. Many businesses have not been able to be competitive or survive in the recent recession such as, Woolworth and HMV as they weren't getting enough sales to cover their cost. In addition stores like Habitat were not able to compete with cheaper competitors like IKEA forcing them into liquidation. This shows that a business culture does not in isolation determine it ablity to maintain competitive. ?? ?? ?? ?? Gaby Katten ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level People & Operations Management section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level People & Operations Management essays

  1. Marked by a teacher

    Roles and Responsibilities of Staff Members at McDonalds.

    5 star(s)

    certain religions, different sex's, different sexualities, with disabilities, race, age, appearance and many more. By trying to offer fair opportunities to all applicants for a job role the interviewee who is two different people (manager and assistant manager) always ask the same questions to all the applicants, look out for

  2. Presenting Business Information

    Tesco uses primary method to find out what their customers are buying from their stores. All this data can be transferred into graphs and charts, because graphs are usually very easy to understand. There is also a saying "Picture worth's a thousand words".

  1. Recruitment. I am writing this report to describe how each organisation plans and conducts ...

    TASK 4 . . CHAMBERLAIN ENTERPRISES INTERVIEW PACK FOR CHAMBERLAIN ENTERPRISE INTERVEIW PANEL MAY 2008 Interviewing on: Friday 9th May 2008 at 10:20 P.M. Interview panel Soniara Choudhury Basma Saeed Tariq Khan Akhtar Esmail Adam Candidates Fawzia Bi 10:25 - 10:35 P.M.

  2. Teamwork. There are several reasons why a business may organise their staff into teams. ...

    A proactive manager works closely with staff to identify their needs, and anticipates problems before they occur, and puts plans in place to prevent them from occurring. This would make a more motivated workplace , as all plans would be In place , and prevents problems happening , or if so vary rarely.

  1. The main aim of this research is to evaluate the information on the human ...

    3.19 Moving away from administrative duties and expanding into strategy The human resource does not mean that it is not paying attention to its administrative duties as it is becoming more strategic. The human resource should not only pay attention to its administrative role but also it should increase its

  2. Unit 13 Applied Business

    Asking many businesses to take up their time to reserve a stall could seem expensive. However due to the large amount of advertisement and sponsorship that would be provided with holding a stall, businesses are able to use their profits and will therefore not cost anything for them to present.

  1. Evaluate the value of Hofstede's framework in maximising competitiveness for international companies

    Attitudes towards risk is another key concept in Hofstede's theory, understanding the extent to which a business is prepared to take risks is vital in business as it indicates how the organisation or individuals should be approached and their attitudes towards work.

  2. Business Laws - Consumers rights, Credit and Intellectual Property notes

    1.2 Application of the statutory provisions on the transfer of property and possession The case here is a fridge sold to a party, later on when the party late to receive it for week the seller has sold it to another buyer.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work