• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Write an essay describing the promotional mix used by LOreal and Compare the Market for their products and services and discuss the effect it has on their sales or on creating a company profile.

Extracts from this document...


Write an essay describing the promotional mix used by L'Oreal and Compare the Market for their products and services and discuss the effect it has on their sales or on creating a company profile. (P1) Tip: Apply to the organisations; the communication model, AIDA, and the reasons for mix selection i.e. target market, budget and timing requirements. Promotion refers to any marketing activities that are intended to inform, persuade or motivate current and potential customers into buying or supporting a product or service. So as a result of this the promotional mix is a combination of promotional methods used to communicate with target customers. The promotional mix is split up into eight main methods of promotion, these methods are; 1. Using the corporate image. 2. Public relations. 3. Personal selling. 4. Advertising. 5. Exhibitions. 6. Sponsorships. 7. Direct marketing. 8. Sales promotion. The first method I am going to look into for the promotional mix is 'Using the corporate image'. This is when a company uses promotion through the reputation of their business. This can either be through either the company being very profitable or even being a green business that cares for the environment. ...read more.


The way L'Oreal gets the interest of its customers or its potential customers is by sales promotion. L'Oreal uses sales promotion on some of its products to get the customers attention of the product, this is sometimes used by using buy one get one free. L'Oreal mainly use sale promotion when a new product is launched so that the reputation of that product rises and customers become more aware of it, so as a result of this it gains the interest of the customers or potential customers. The way L'Oreal gains the desire of its customers or its potential customers is by advertising. L'Oreal uses advertising to gain the desire of the customer for the products that they are trying to sell, such as the L'Oreal advert for men's deodorant staring Eric Cantona, by seeing a celebrity using the product customers or potential customers instantly want it because it is being used by a celebrity and is deemed good to have. The way L'Oreal gets the action off the customers is by direct marketing. L'Oreal uses direct marketing to customers by sending them newsletters telling them personally about products that suits them by seeing what products they have bought before in the past that relates to the products they are trying to sell. ...read more.


The way that Compare the Market gets the action of the customers or its potential customers is by people going on the webpage. Once there on the page and filled out their details and realise how cheap some of the insurance quotes are then they are more likely to make a purchase as it is so simple. The way that Compare the Market creates an appropriate mix is by splitting up the mix into different categories, these are; * Short term and Long term goals - the short term goal for Compare the Market is to get the reputation up of the website. The long term goal for Compare the Market is to be the market leader in this market. * Target market and exposure to the media - the target market for Compare the Market is between the ages of 17-80 both men and women. * Type of market - Compare the Market is in the insurance market. * Changing market conditions - in the recession a lot of car insurance companies decided to promote offers such as purchase a year car insurance and get the first two months free, as a result of this Compare the Market are able to market these deals. ?? ?? ?? ?? Tom Ward Unit 9 - Creative Product Promotion Diana Phillips Page 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Travel and Tourism products and services

    Another political factor that effects the tour operators are that the package mush be sold or offered for sale and the package has to include minimum of two elements which are transportation, accommodation and another major tourist service accounting for a significant part of the package.

  2. The Promotional Mix used by Ford and Apple to Market their Products.

    AIDA The AIDA model is a technique used in marketing which focuses on the events which will take place when a person is selling a product or service. It was created by Elmo Lewis in 1898 and is the most successful layout which people use when selling a product.

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    These records can also show how successful different marketing campaigns have been. Companies can experiment by making small changes in certain areas of their business and seeing how it affects their business; if it improves their business they can make these changes throughout the whole company.

  2. Unit 3 - Marketing Research And Marketing Mix

    Ribena tropical marketing mix Product - it is an important element in the marketing mix as it plays a major role in the entire marketing strategy of the business. The tropical will be in positioned into a relatively competitively soft drinks market with competition from Coca-cola and Pepsi.


    factory and that staff can get out quickly and easily in case of a fire. In addition to this they need to ensure that there is enough security in the factory so no unauthorized people can enter and that outside of trading hours the factory remains safe.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    Costs include the followings: ? Market research, to establish whether the intended customers like the idea in this form. ? Technology research, to bring the product from the drawing board, through Research and Development, to test markets condition. ? Test market (a limited trail run), where many aspects of the new product are tried out,

  1. Evaluate how effective McDonalds are when marketing their products.

    Businesses such as McDonalds provide a service and product in which they aim to keep their customers coming back for more. This is why they use something known as relationship marketing. There are three types the first is transactional which is were a customer will buy a product and usually

  2. M1 Compare marketing techniques used in marketing products in two organisations. Tesco ...

    A major difference in branding for both businesses is that Asda also have a clothing brand in the name of George. They sell clothes for all ages at cheap prices. Tesco don?t have a clothing brand made yet except for their (F&F).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work