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Yeo-Valley Ethical issues. Over the years Yeo Valley has been very successful and is now the fourth biggest and fastest growing yoghurt brand company globally

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Introduction

Yeo-Valley Ethical Issues Yeo-valley is an independently owned corporation founded in 1996 by a dairy farming family and is based in Somerset. Over the years Yeo Valley has been very successful and is now the fourth biggest and fastest growing yoghurt brand company globally. Other dairy products that Yeo Valley also produce are milk, cream, cheese, butter, yogurts and ice cream. Yeo-Valley also offer financial services to their customers. Mission Statement & Objectives of Yeo-Valley Mission Statement: 'To minimise our impact on the Environment in all of our operations' Objectives: * To avoid artificial inputs. * To utilise natural methods and recipes. * To minimise energy usage. * To care for the land. * To recycle precious materials. * To invest in environmental improvements for the benefit of future generations. Ethical Elements Included in Mission Statement and Objectives The mission statement and objectives are all based on ethical operations and even though they are a company producing dairy products a lot of their objectives are about improving the environment. Their objectives are also ethical as they are about recycling, minimising energy usage and caring for the land. These objectives show that together Yeo Valley strives to be an ethical business and are trying their best to be as ethical as possible Definition of Business Ethics Business ethics is a form of ethical principles and moral or ethical problems that arise in a business environment. ...read more.

Middle

For Yeo-valley it is imperative that they maintain a high quality product and are proud of the awards won for this policy. By Yeo-valley winning prestigious awards such it shows the honesty and genuine care taken into to the business. Environmental Care: Environmental care means reducing the company's carbon footprint to ensure a safe and healthy future for the earth. Yeo Valley has joined forces with the UK's leading woodland conservation charity, in a bid to stimulate a revival of the great British garden, They plan to plant trees all over the UK to ensure the English country sides are preserved. The dairy company's 'plant a tree' drive will run for two months, Yeo valley will also give its customers seeds to plant new trees themselves. Impact on Yeo valley's stake holders * Customers: By Yeo Valley acting ethically it has a positive impact on their customers. This is because they can buy good organic products at appropriate and affordable prices. * Shareholders: The shareholders of Yeo Valley are mainly interested in profit and increased shares. By the business acting ethically there is a reduction of profits for the shareholders as there are higher costs that need covering such as paying the suppliers and employees. * Employees: Yeo Valley offer their employees fair wages this has a positive impact on the employees as they are being treated fairly so will therefore work hard and stay with the organisation. ...read more.

Conclusion

By recycling, customers will be helping to preserve natural resources and to protect the environment for future generations. In order for Yeo Valley to be more ethical they could possible try another material for their yoghurt pots that can be recycled or they can try and campaign or lobby for more polypropylene recycling business's in the UK. A lot of Yeo Valley's aims are to promote and to educate people about organic foods. Yeo- valley feels strongly about organic foods because Organic food is grown and stored without the use of artificial pesticides and fertilisers. The fact that residues remain on conventional foods and are consumed by us over decades, accumulating in our fatty tissues is well documented. Yeo Valley educates people about organic foods through their website and packaging on their products which gives information on the benefits of organic products. However in order to be more ethical Yeo Valley could try harder to promote this and to make people more aware of why they should choose organic products. They only include points on their website, they should include a full page dedicated to it or either promotions that can ease customers in. Yeo-valley can also do this by using television advertising or even radio advertising in which the adverts would be noticed. This could also impact their sales as a lot of new customers would be attracted to their products. ?? ?? ?? ?? Unit38: Understanding Business Ethics Francesca Bademosi P1/M1 1 | Page ...read more.

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