• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14

A new CEO has been appointed to a large organisation of 35,000 employees. Sales are static, costs are increasing and staffs appear to be unhappy. She wants to know what is going on. 1. Introduction With an organisation of huge resources, they

Extracts from this document...


Contents Page CONTENT PAGE 1. Introduction 2 2. Research Question 3 2.1 Research Objectives 3 3. Paradigm 4 4. Methodology 5 5. Methods 6 5.1 Secondary Data 6 5.2 Questionnaires 7 5.3 Interviews 8 6. Sample 9 7. Analysing Data 10 7.1 Questionnaires 11 7.2 Interviews and Secondary data 12 8. Ethical Issues 13 Reference List 14 Question C: A new CEO has been appointed to a large organisation of 35,000 employees. Sales are static, costs are increasing and staffs appear to be unhappy. She wants to know what is going on. 1. Introduction With an organisation of huge resources, they are able to afford for a more in-depth analysis. Looking into the problem, sales can be static due to various reasons such as poor product designs, changing market trends, location of the products placed etc. Costs are increasing may be due to staff stealing the products or high overhead expenses etc. Staff appearing to be unhappy could be due to poor sales, office politics etc. This shows that the three problems may or may not be inter-related. The purpose of this essay is to look into why the company is not doing well. ...read more.


c. What factors might contribute to static sales? d. Is there a co-relation between sales, costs and attitudes of the staff? Due to the large number of sample, e-mail is used to distribute the surveys (self-administered questionnaires). Responses are almost instantaneous which shortens time. This is done for higher level of staff such as executive and management levels as they usually own a computer. The lower levels are given OAS (Optical Answer Sheet) which can later be analysed using an optical scanning system (refer to point 7 below) which helps saves time and reduces human error. The cost is low compared to mail surveys. However, wording problems may occur. E.g. Meaning of a question may differ from person to person. It can be difficult to gather a 100% response rate within a stipulated time-frame as the respondents may not response. (Zikmund 2000) 5.3 Interviews Interviews are used to collect data on why staff feels that they are unhappy which fulfils objective c as above. The questions are structured and closed. E.g. Does poor product design affect your enthusiasm to sell it? Unlike the questionnaire, interviews can help researcher to ask further in-depth on why are they unhappy. ...read more.


8. Ethical Issues There are several ethical issues which need to be considered. Participants must be ensured confidentiality and anonymity throughout the research. E.g. it must be ensured that confidentiality is given with regard to demographic issues. Participant's anonymous status will be affected if someone were to cross-reference demographic details with other variables such as sales figures as they will be individually identified. (Brewton and Millward 2001) Hence, there must be informed consent when asking them to do questionnaires or interviews. In terms of avoidance of harm, participants must not be positioned in harm and risk. E.g. Participants may be at risk of losing their job if researcher divulges that they take home large amounts of stationery which increases cost. This also enforces confidentiality and anonymity. (De Laine 2000)Also with regards to intervention and advocacy, the researcher experiences ethical dilemma whether or not to inform the organisation of such an incident. Researchers must maintain honesty and trust as it is likely to manipulate the data in order to achieve a specific result or researchers. (De George 1999)The research must be done with integrity and quality that it reaches a certain standard. E.g. A researcher can manipulate past research to make a "new" research. Lastly, the ownership of the data belongs to the organisation. It is unethical to keep the data and sell off to competing companies. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Computer Science section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Computer Science essays

  1. Marked by a teacher

    An introduction to Identity Theft

    4 star(s)

    methods used to obtain personal and private information are categorised as follows; * Card Skimming A card reader is a device that reads the magnetic strip on a plastic card which is used to pay for goods or services on the merchants' site e.g.

  2. Compare and contrast the effectiveness of questionnaires and interviews in sociological research.

    and has a pre programmed set of questions and even prompts, the help given, is planned in advance. This style gives the data retrieved more reliability, but less validity as expression on the respondents part is still limited. An unstructured interview is one where the respondent has the most freedom of expression.

  1. I have been given the task to design a database for a company called ...

    There for the testing shows the validation rules work. Testing Input Masks Customer Table The input mask in Customer Surname field is not supposed to allow the user to enter in a lower case letter for the first character of the name.

  2. Security Issues of E-Commerce

    By, never the less, governments across the world are introducing rules and regulations to stop it, or at least try and stop it from happening. Below is a list of what I believe to be the most important procedures in preventing the main security issues.

  1. Smart Card System

    6.2 Hardware and Software Requirement a) Hardware 1. Networked server computer and client computers 2. Memory should be more than 128 Mbytes; 3. CPU should be Pentium III 600 MHz or faster; 4. Hard disk should be more than 10.2 Gbytes.

  2. CP3 - Proposed Solution to a Realistic Problem - Apartment Administration software

    x: integer; begin Assignfile(bookingfile, 'bookings.txt'); // Associate bookingfile with boookings.txt file Rewrite(bookingfile); // Create the file and open for editing FOR x:=1 TO size do // Repeat for every record in the array BEGIN with temp do BEGIN // define all fields in record to default settings weekno:=x; weekbegin:=''; occupants:=0;

  1. Computer Aided Design Package

    up the drawings that they produce during the day * Monitor for the user to view what they are doing while using the computer Other hardware that will be needed that is not part of the computer and is not needed to get the computer working, but will be required

  2. This essay will cover some aspects of sociological research. It will answer not only ...

    Stage 4: Making a research design The fourth stage involves the planning of how the data should be collected. Various types of research methods exist and more importantly, the outcome of the research depends heavily on what method is used.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work