• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

An Analysis of a commercial - Over the past week I have look and analysed a commercial campaigning for Friends of the Earth .In class we took notes and wrote drafts to support our final piece.

Extracts from this document...

Introduction

Kings Norton Boys' School Ben Gibb Gcse English 9/10/02 Media Coursework An Analysis of a commercial Over the past week I have look and analysed a commercial campaigning for Friends of the Earth .In class we took notes and wrote drafts to support our final piece. Friends of the Earth The campaign starts off with an axe being sharpened on a sharpening stone. This is meant to confuse the audience, because we don't actually see an axe being sharpened, we see small bright sparks flying in the air. The director uses an extreme close-up so we can't make out what the picture actually is. This has a confused effect and keeps the audience guessing. This is also trying to make the audience carry on watching so they can make out what the picture is. Then the camera zooms out and we see an axe being sharpened. The image becomes clear and the audience realises what's going on. The lighting is very low key and it is nearly pitch black. This is done the whole way through the commercial. This creates a scary atmosphere. The atmosphere is emphasised by the soundtrack, which has a horror kind of feeling. The music suits the commercial and sounds threatening and gloomy. The location is set in an artificial forest; the forest bed shows this. ...read more.

Middle

The tree shoots out red sap, which represents blood. This shows us that it doesn't just affect the trees it affects people's lives too. But the blood is meant to shock us because we think it is the legs, which are bleeding. This time the axe had gone deeper into the tree: this represents that were killing trees bit by bit and soon there won't be any left. By the second shot we begin to grasp what's going on and the picture becomes clear. At this time the lightning is still low key and dark so that it still creates a depressing and dismal mood. The axe comes up for a final third cut. We see another pair of legs but these are toddler legs about five years old. As we see a child's pair of legs the audience watch in horror, which adds a bit of excitement to the atmosphere. They are terrified if the axe actually cuts and slices the child's innocent legs, which adds a bit of a thrill. The lighting adds to the emotive atmosphere. We see a close-up of the axe and then the axe beams down on its target the child's legs. The camera pans and tracks the axe all the way down; this tries to add a bit of realism to the scene. ...read more.

Conclusion

The voiceover says " every year thousands of tribes people are made homeless by destruction of the worlds rainforest" They start off with a distressing sentence to catch our attention then he says "they are being robbed of their land that's been theirs for centuries, as one acre of forest is razed to the ground every second. Even if you couldn't care less about any of these facts, there's one thing you should care about-because it affects you." Now this sentence jumps out and grabs you and makes you realise it does affect you and what are you going to do about it. The advertisers also use graphics, they use graphics to focus our attention even more; the text is small and white and the background is black they choose black so the text stands out. There is nothing else on the screen so we have to focus our attention on the screen. The text implies how we are destroying the rainforest and what the effects are. They appeal to self-interest. The text gives us information how to give funds and donations, where to send it and a number. It also tells us how we can help. I think the target audience is aimed at people with self-interest and in some way intelligent adults and someone who would actually do something about the demolition of the rainforest. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Evaluation of John Osborne's Look Back In Anger

    The layout of the room and the cramped living conditions indicate claustrophobia and how the characters are trapped in this life style -which could be a source of Jimmy's frustration and bitterness. One gets the feeling that there is no possibility of change or improvement in their situation.

  2. Free essay

    Performance notes on our piece - John Godbers Teechers

    We took 2 extracts out of the play, the first being the start of the play up to a suitable place to stop, we choose this part of the play as it introduces the audience to characters and also

  1. Evaluation of final performance- devised piece.

    My body became more hunched over as I screamed at them, almost accepting defeat. When I was laid on the bed talking to my self I was pleased about the way I moved when I was having flash backs of what the girls had said to me.

  2. Performance Analysis - 'Running away with the Hairdresser' by Earth Fall

    which the performers seemed to respond to in such a way that it gave us the impression that the actors were unaware of us as an audience. The performance space was large, and it was used in its entirety by the actors throughout.

  1. Creating world class performance in a Jaguar assembly plant

    Initially, just five showcase Centres of Excellence were established in March 1999. Each participating workgroup took responsibility for generating improvements through a specified series of actions, including: � standardised work processes � improvements to component delivery at line-side � a 'right first time' approach � a 'best-in-class' vision for general housekeeping.

  2. What makes the final scenes of Braveheart so powerful?

    The Inquisitor finds William a hard target. When the Inquisitor is in close up, his face frowns at the sight of William in pain. Now the sequence progresses to the dramatic conclusion hinted in the instruments of torture, which were revealed at the beginning. Wallace is strapped down on the cross shaped torture table on which we

  1. Exploration Notes on Medea

    Next, we added in the punctuation, giving a sense of the pauses in the text. As Medea was quite emotional, her speech was full of pauses and disjointed sentences, whereas Jason's speech was more flowing. Finally, we picked up on repeated words, saying only these and still using blah for the rest of the text.

  2. A close analysis of the opening and closing scenes of Blade runner the directors ...

    Right at the beginning the film is subversive. These opening scenes are interrupted with extreme close ups of what looks like a disturbed eye. We see in the pupil the reflected image of this distopic environment; eyes are usually associated with ''windows to the soul'' but quite the opposite in this scene.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work