An Analysis of a commercial - Over the past week I have look and analysed a commercial campaigning for Friends of the Earth .In class we took notes and wrote drafts to support our final piece.

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Kings Norton Boys’ School                                                                  Ben Gibb 

Gcse English                                                                                        9/10/02

Media Coursework

                                     An Analysis of a commercial

Over the past week I have look and analysed a commercial campaigning for Friends of the Earth .In class we took notes and wrote drafts to support our final piece.

Friends of the Earth

The campaign starts off with an axe being sharpened on a sharpening stone. This is meant to confuse the audience, because we don’t actually see an axe being sharpened, we see small bright sparks flying in the air. The director uses an extreme close-up so we can’t make out what the picture actually is. This has a confused effect and keeps the audience guessing. This is also trying to make the audience carry on watching so they can make out what the picture is. Then the camera zooms out and we see an axe being sharpened. The image becomes clear and the audience realises what’s going on.

The lighting is very low key and it is nearly pitch black. This is done the whole way through the commercial. This creates a scary atmosphere. The atmosphere is emphasised by the soundtrack, which has a horror kind of feeling. The music suits the commercial and sounds threatening and gloomy.

Join now!

The location is set in an artificial forest; the forest bed shows this. Now we have realised where we are and what is happening from the first establishing shot.

The axe is lifted into the air; it looks as if it’s alive. There is a close-up shot on the axe; it does this so it focuses all our attention on the axe. I think they chose the axe because it’s a deadly weapon and it attracts our attention.  We see light sliding across the top of the blade, which shows how sharp the blade is and makes it ...

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