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An investigation into how celebrities use self-presentation to portray different images of themselves.

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Introduction

Word count: 510 JAMES GILMORE Communication Studies An investigation into how celebrities use self-presentation to portray different images of themselves As a starting point for this project I had the self-presentation of celebrities in mind. Fashion icons such as Madonna, Kylie Minogue and David Beckham are easy examples as their appearances can change so dramatically in such short spaces of time. These people are extreme examples of how humans use self-presentation to create specific self- images and manipulate the thoughts and opinions of the public and the people around them in effect their audience. Celebrities use the press and through this medium of the world of media reach the desired audience, the public. Where as ordinary people just use the people they socially interact with and the people around them. It has been proven that as humans we make judgments solely on the appearance and non-verbal communication of the person being perceived. These judgments and impressions of the person collected in the first four minutes of interaction will almost certainly stick and be very hard to shift. Whether or not you like someone will be decided by their appearance and the " impression they give off ". For example this picture of David Beckham shows him smartly dressed wearing a pair of glasses embracing his newborn child. ...read more.

Middle

They may become board and uninterested and even begin to question my knowledge. When considering how to use my eye contact I thought of how teachers speak to a class but concluded that it would probably be best for me to look at points on the wall behind my audience creating the false impression that I am actually looking at them. The main reasons for doing this is that I do not want to directly look at them is firstly because I don't want to intimidate myself and loose my rhythm and secondly because I don't want the others to feel left out and loose interest when I am looking at one person. My body posture will also be important. There is a wide range of body postures ranging from dominant to submissive and including friendly, confident and aggressive body postures. I will use a combination of confident and friendly engaging body postures in order to help familiarize and relax my audience. Physical appearance is another important factor I have considered in my investigation, oral and presentation. This time however the emphasis is on me rather than a celebrity. Attributes of a person's physical appearance include hair, jewelry, clothes, smell and so on. ...read more.

Conclusion

I was however aware that I may freeze up and tend to not use many hand gestures therefore I kept this in mind whilst giving my oral presentation. I felt that my seating plan worked well, the semi circle was a common seat layout and helped my audience feel as relaxed as possible. It had been suggested that the lectern might have created a negative barrier between the audience and myself. This was definitely not the case; it gave me a feeling of authority without intimidating my audience. As was common with most of my class colleagues I really began to excel during my question and answer phase. This gave me a chance to show my extensive knowledge on the subject. I believe the reasons for my improvement were due to several factors. The fact that it was non-rehearsed gave natural non-verbal communication. The main reason was because it was at the end of my talk and my nervousness and inhibitions had disappeared. After reviewing my performance I believe that all the ideas discussed and decided on in my preparation turned out well. The only way I could have improved my talk would have been to simulate and rehearse the exact same situation with some schoolmates before hand. This would have hopefully reduced my nervousness when doing the real thing. ...read more.

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