Analyse and discuss the forms and conventions used in the production of CD covers. Create your own, original CD cover employing these forms and conventions and evaluate your achievements.

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Analyse and discuss the forms and conventions used in the production of CD covers. Create your own, original CD cover employing these forms and conventions and evaluate your achievements.

CD covers are designed to attract their target audience. All CD institutions aim to achieve this by using specific images and fonts that suit their target audience. When designing a new CD cover, the genre and the target audience must be clear.

Kylie Monogue’s album, “fever”, made by “Parlophone”, shows Kylie standing prominent with her head bent back towards the sky with a microphone in her right hand. She is wearing a plain white sleeveless top and has a white scarf tied around her waist. There are no images in the background and it is just a simple pale grey wall. What you see in a media text is known as the denotations and what was just described are the denotations of this CD cover.

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The audience will recognise this as a pop album because they will probably be familiar with the singer, which is Kylie Monogue. However, if the audience are not familiar with the singer, they will still know the genre of the album as the cover does not consist of any forms and conventions that relate to any other music genres such as rock, country etc. Kylie is presented semi nude to attract young men to buying to actual CD and use them as their target audience.

So Solid Crew’s single, “21 seconds” made by “relentless” records was released in mid-2001. ...

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