• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse printed and television adverts for drink driving campaign. Examine the way in which language and presentation are used to influence the audience.

Extracts from this document...

Introduction

Daniel Walsh English GCSE Media Assignment Task: Analyse printed and television adverts for drink driving campaign. Examine the way in which language and presentation are used to influence the audience. Drink driving campaigns are used to influence people not to drink and drive. The target audience is usually about seventeen and upwards this is because only people from seventeen upwards can have a chance to drink and drive although the younger audiences would have knowledge of drink driving. Visual pictures are used to attract attention from the audience, for example in the leaflet 'The Shock Factor' is used because there is death scene that shows you what could happen as a result of dink driving Two adverts have been made. A television advert 'The Long Weekend' and a leaflet produced by 'The Department of the Environment, Transport and the Regions' 1997. Persuasion and informing are used to make audience think about their actions and change their minds on the particular subject in this case drink driving. The first is a leaflet made by 'The Department of the Environment, Transport and the Regions' It was published in 1997. This advert has been designed to inform and persuade the audience about the risk of drink driving, The target audience is seventeen upwards because the people are seventeen and upwards are the only people who have the chance to drink and drive, and this is also because first time drivers will be informed about the dangers of drink drivers. ...read more.

Middle

The target audience is again as in the leaflet seventeen and upwards because people from seventeen and upwards can have a chance to drink and drive, but perhaps in the television advert more than the leaflet, this advert is made for middle aged people focusing on men in particular because the main character is male, the character 'Steve Taylor' is a father and this is why it is made for middle aged audiences because they would be parents and if they were to drink and drive this would be the position they would be in. The story is of a middle aged man 'Steve Taylor' who is caught drink driving. Through the advert he explains his life to the audience, he explains the consequences of drink driving on his life, he tells the audience what will happen to him if he is found guilty e.g. loses his job, loses his licence. He goes though different moods through the advert, depression, desperation, optimism, aggression, frustration, sarcasm. He goes through these moods to show the audience what he is going through in his head. The character 'Steve Taylor' interacts with the audience to let them relate with him, He actually ask the audience questions and ask them to raise there hands if they have done any crime in the past, He also talks directly to the audience throughout the advert Because the audience are the only people he can talk to increasing the feeling of loneliness towards 'Steve' from the audience. ...read more.

Conclusion

The audience hear the already known story that 'Steve' had told them but their is a twist at the end that shocks the audience, all sound stops and 'Steve' reveals that as a result of the accident he has killed an innocent child. He tells the audience that his sentence is temporary, but the death of the child will lay on his guilt conscience forever. The adverts blacks out and it is over, this leaves the audience shocked, again leads to the audience to think about their actions. The whole advert shows that drink driving can happen to anyone, and can ruin the life of a 'family man' forever. It is all about stopping people from drink driving. There are many similarities in the two adverts, they are about the same subject, they have the same target audiences, the television advert uses 'Steve Taylor' to show that drink driving can happen to anyone. The advert effects the audience more than the leaflet because of the shock factor at the end and throughout and the advert, the main characters is used to relate the audience and show what can happen to someone through feelings and thoughts. The leaflet informs the audience and is effective at grabbing the attention of the audience on the front cover. Both adverts are effective at informing the audience and making them think about their actions on drink driving. By Daniel Walsh ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Expensive, luxury and fast cars - English Oral Presentation

    I used size 16 in the fonts that gave information on the cars, for the title's I used size 48. I used mixed colour backgrounds, I chose two colours to mix and I set them appropriately. To make sure our presentation was not too boring we chose two colours of which matched the car make for the background.

  2. For this exam we have been given the text "Too Much Punch for Judy" ...

    I also played Billy's character. We used the 'good angle / bad angle' technique, to show how Billy had sunk into this depressing and confused state, whereas I was fine with what had happened and saw it as nothing more than an accident.

  1. How is the Guinness advert designed to sell Guinness to the target audience?

    Marco, and on the whole, to make them go to the nearest shop and by some Guinness, just to feel less guilty.

  2. The Language of Performing Arts.

    Dancers stood at opposite sides of the stage and ran in using different floor patterns to help support the dead body. This section symbolised the women thinking about their husbands and the fact that many of them were already dead.

  1. use of language blood wedding

    This is an effective use of language as it shows that the bridegroom cares for the bride immensely, as well expressing the feelings the bride has. If I was to vocalise this quotation, I would emphasise the strength of the bridegroom with physical gestures such as enclosing the bridegroom's arms around the bride.

  2. Analyse 'drugs the facts' and 'The Score,' looking at how genres have been used ...

    These symbols are reminiscent of Internet icons, the Internet being an interest that is likely to be held by teenagers of the target audience's age. The psychedelic background has also been repeated in the content page from the front cover, backing the definitions and affects of groups of drugs.

  1. Kinder Transport.

    The second stage was learning how the characters would move and behave to other characters on stage. To do this we used another Stanislanski term Laban movements, which were the tempo of working actions that our character would use such as the Postman whom used a float movement, as he

  2. For this particular piece of coursework I will be comparing the 'Club 18-30', 'Superfamily' ...

    The use of presentational devices in the Club 18-30 brochure reinforces the sense of reliability and authenticity, as shown by the logo of the brochure, which informs the audience that the club is an established company. Furthermore the logo specifies its target audience and uses eye-catching colours, red and yellow,

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work