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Analyse the effectiveness of the techniques and devices used in film trailers in persuading their target audiences.

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Introduction

Year 10 Media Essay Analyse the effectiveness of the techniques and devices used in film trailers in persuading their target audiences. Media is communication. The main purposes of media are to entertain and to inform. Television, newspapers/magazines, adverts and the internet are the most well known forms of media. Trailers are designed to advertise the film, giving a good impression in a small amount of time so that people will either go to see the film, or buy the film, hence making money for the people involved. The trailers chosen were 'Charlie's Angles - Full Throttle' and 'Terminator 3 - Rise of the Machines'. They were chosen because they had a large appeal and both used a wide range of presentation techniques. The genres of the trailers contrast, so other elements in the trailers such as target audience and style of presentation would also be different. The genre of 'Charlie's Angels' is action adventure/comedy. The target audience is mainly females who can either relate to, or admire the characters. It is a 'chick flick' and so would appeal to a teenage/young adult audience. It would also attract a male audience due to its sex appeal. This is perhaps an unusual target audience for this genre of film, but due to the almost superhuman features in the characters it works quite well. ...read more.

Middle

This creates variety, and different shots can be used for different purposes. Close-up shots usually focus on one person allowing the viewer to not get distracted, for example the ending scene of Bosley on the beach. Low-angle shots look up from the ground. These are used to make a villain appear more sinister, and in this trailer are used when focusing on the villain in the film when he walks out of prison. At the start and end of the film the shots are spliced together so that they play very quickly fitting a lot of scenes into a few seconds. This makes the film seem busier, faster, and full of action and excitement. The overall pace of the trailer is fast for the same reason. Sound effects are used to add character to the explosions and gunshots. This is to make them louder and more noticeable as well as adding an aspect of surrealism to the trailer. The soundtrack uses upbeat pop/dance songs to add to the club effect. The tracks used are 'my sherona' and 'firestarter'. These appeal to the audience that listens to that type of music. Word play is used to add sexual implications to an otherwise harmless scene. ...read more.

Conclusion

Humour scenes are used to bring entertainment to the audience, and to break up the depth of the film with light lines. There is a large difference between the two trailers in language, the major difference being the formality. The language in 'Charlie's Angels' is completely informal, whereas in 'Terminator 3' it is very formal. The films both use comedy in their appeal, but for different reasons. I think the difference in the formality of the trailers is due to their chosen theme and audience. In my opinion the trailer that is the most effective is 'Terminator 3'. The trailer is well constructed, and uses many different effects to draw in an audience. I especially like the start, as the high angle shot of the earth being bombed is attention-grabbing and has excellent graphic quality, showing the high budget of the film. However, both trailers are very effective to the right audience. 'Terminator 3' earned $418.3mill. at the box office, while 'Charlie's Angels' only earned $252.6mill., showing that overall more people went to see 'Terminator 3' at the cinema. This could be due to the success of the trailer, or any other number of advertising strategies. Sex appeal proves to be a very good way of attracting an audience, as it is even used in a serious film such as 'Terminator 3'. In conclusion, 'Terminator 3' has the most effective trailer. Sarah Kirkham ...read more.

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