• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse the effectiveness of the techniques and devices used in film trailers in persuading their target audiences.

Extracts from this document...

Introduction

Year 10 Media Essay Analyse the effectiveness of the techniques and devices used in film trailers in persuading their target audiences. Media is communication. The main purposes of media are to entertain and to inform. Television, newspapers/magazines, adverts and the internet are the most well known forms of media. Trailers are designed to advertise the film, giving a good impression in a small amount of time so that people will either go to see the film, or buy the film, hence making money for the people involved. The trailers chosen were 'Charlie's Angles - Full Throttle' and 'Terminator 3 - Rise of the Machines'. They were chosen because they had a large appeal and both used a wide range of presentation techniques. The genres of the trailers contrast, so other elements in the trailers such as target audience and style of presentation would also be different. The genre of 'Charlie's Angels' is action adventure/comedy. The target audience is mainly females who can either relate to, or admire the characters. It is a 'chick flick' and so would appeal to a teenage/young adult audience. It would also attract a male audience due to its sex appeal. This is perhaps an unusual target audience for this genre of film, but due to the almost superhuman features in the characters it works quite well. ...read more.

Middle

This creates variety, and different shots can be used for different purposes. Close-up shots usually focus on one person allowing the viewer to not get distracted, for example the ending scene of Bosley on the beach. Low-angle shots look up from the ground. These are used to make a villain appear more sinister, and in this trailer are used when focusing on the villain in the film when he walks out of prison. At the start and end of the film the shots are spliced together so that they play very quickly fitting a lot of scenes into a few seconds. This makes the film seem busier, faster, and full of action and excitement. The overall pace of the trailer is fast for the same reason. Sound effects are used to add character to the explosions and gunshots. This is to make them louder and more noticeable as well as adding an aspect of surrealism to the trailer. The soundtrack uses upbeat pop/dance songs to add to the club effect. The tracks used are 'my sherona' and 'firestarter'. These appeal to the audience that listens to that type of music. Word play is used to add sexual implications to an otherwise harmless scene. ...read more.

Conclusion

Humour scenes are used to bring entertainment to the audience, and to break up the depth of the film with light lines. There is a large difference between the two trailers in language, the major difference being the formality. The language in 'Charlie's Angels' is completely informal, whereas in 'Terminator 3' it is very formal. The films both use comedy in their appeal, but for different reasons. I think the difference in the formality of the trailers is due to their chosen theme and audience. In my opinion the trailer that is the most effective is 'Terminator 3'. The trailer is well constructed, and uses many different effects to draw in an audience. I especially like the start, as the high angle shot of the earth being bombed is attention-grabbing and has excellent graphic quality, showing the high budget of the film. However, both trailers are very effective to the right audience. 'Terminator 3' earned $418.3mill. at the box office, while 'Charlie's Angels' only earned $252.6mill., showing that overall more people went to see 'Terminator 3' at the cinema. This could be due to the success of the trailer, or any other number of advertising strategies. Sex appeal proves to be a very good way of attracting an audience, as it is even used in a serious film such as 'Terminator 3'. In conclusion, 'Terminator 3' has the most effective trailer. Sarah Kirkham ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Improvisation Techniques

    When each person takes it turn to voice their feelings to the actor/actress walking down the tunnel, the person walking down does feel in an atmosphere but depending on what feelings the actors/actresses feels it depends what the type of atmosphere is.

  2. Compare and contrast 2 film trailers Analyzing their effectiveness - 'Free Willy' and 'Dead ...

    is about a young boy who befriends a whale, the whale is caught and put intocaptivity resulting in the boy is trying to free Willy and put the whale back from where he came. This is quite a dramatic story line with lots of action.

  1. The author Michael Frayn has used many different devices in order to sustain the ...

    from people around them who were privately spying and studying on each other. Along with being set in the midst of a war, the novels main setting is a small close in London. All the houses would be collectively together in a close group, which meant every person is aware

  2. In what ways were acting techniques or design techniques and drama forms used to ...

    Also the play is only 30 minutes long and there is a lot of action within that 30 minute. Maybe a lot of light changing would be too much to take in here. We also did not want to worry about lighting cues.

  1. In this essay, I will analyse how the producers of 'Shrek' have constructed the ...

    This relates to other traditional fairy tales such as 'Sleeping Beauty' for the reason that in sleeping beauty, the wicked queen looks into the mirror asking, "Who is the fairest of them all?" Furthermore so as Shrek looks into the mirror and it shatters, the adult audience throughout the film

  2. Baz Lurhman describes 'Moulin Rouge' as "Audience Participation Cinema" - With close reference to ...

    This use of the music and story line from 'The Sound of Music' shows that it is definitely not real life as 'The Sound of Music' as set in the Second World War, which is after the time period in which this film is currently set.

  1. Analyze and comment on the effectiveness of media devices used to present war in ...

    The editing sequence was fairly long as it emphasized the emotions of the armies. There was a medium angle shot of the English army galloping on their horses, then after a few seconds the camera shot would change to a close up of the faces of the Scot army waiting with their weapons on the other side.

  2. How does the programme Blackadder describe the lives, fears and feelings of the men ...

    There is also a slow drum regular drum beat in the background this symbolises that Darling is going to die. When the driver comes to collect Darling to take him to the frontline an intense bright light appears and a massive shadow appears and covers him, this high key lighting

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work