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Analyse the first ten minutes of the film. How do the first ten minutes give us information about the setting, characters and genre of the film? How is it designed to appeal to the target audience?

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Introduction

Ten Things I Hate About You - Media Coursework Analyse the first ten minutes of the film. How do the first ten minutes give us information about the setting, characters and genre of the film? How is it designed to appeal to the target audience? The first ten minutes introduce us to all the main characters, and give us an idea of their personality and role in the plot. It suggests the plot to us, and gives a basic outline, without giving too much away. It clearly demonstrates who its target audience is, and aims its setting, language, humour and format accordingly. The opening credits immediately let the viewer know the film is light-hearted, and not intellectual, by using brightly coloured writing. It almost looks like graffiti, a mainly teenage interest, which suggests it is aimed at teenagers. This idea is backed up by the music playing (Barenaked Ladies - One Week) which is chart music, also mainly aimed at teenagers. So, by using text and music, the director has already established his target audience, and the basic genre of the film. Behind the credits, the establishing shot is of a scribbled sketch of a cityscape, in a style similar to that of a picture in the back of a school exercise book. ...read more.

Middle

Perky. The camera pans up to show Ms. Perky. She looks prim and proper, wearing a pink cardigan over a blouse, and glasses on the end of her nose. She is sitting very correctly and fits the stereotypical image of a guidance counsellor perfectly, and we predict that she will act accordingly. Cameron is sitting opposite her, but we don't see enough of him to make any decisions about his character. Ms. Perky is typing and we assume she is typing about school. However, the camera cuts to a close shot of the screen of her laptop, and we see she is writing an erotic novel. This is funny to the target audience, because they spend five days a week, having to respect and look up to teachers, and this gives them a chance to laugh at one of the most prominent authority figures in their lives. This joke is carried through the scene, as she betrays our first impressions completely. She is rude to him, calling him 'army brat' and describing the pupils with countless obscenities. She swears repeatedly, and then sends him away abruptly. ...read more.

Conclusion

He says ' One day you're going to be bitch slapped, and I'm not going to do anything to stop it.' Mr. Morgan is a joke character in the same way Ms. Perky is. He is used as an opportunity for teenagers to laugh at authority figures. He is rude and unreasonable, and sends Kat out of the class because she is cleverer than him. Patrick enters the scene halfway through and then leaves again immediately. This is to let the viewer know he's a rebel, and doesn't care about the consequences. Kat's interview with Ms. Perky reinforces what we discovered in the previous scene - that she is cleverer than the teachers, as she gives Ms. Perky inspiration for her novel. Ms. Perkys' first words are 'Terrorising Mr. Morgan's class again?' showing that they meet regularly for this reason. The first ten minutes really establish Kat's character, and introduce us to the other main characters - Patrick, Bianca, Joey, Cameron and Michael. We know it's set in high school, and aimed at people roughly the same age as the characters in the film, and slightly younger, so they can aspire to become them. The film uses jokes on authority figures, a setting they'll empathize with, and characters they'll aspire to become, to appeal to the target audience. ...read more.

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