• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysing three film trailers: Chicken run, The tigger movie and Pokemon

Extracts from this document...


Media Coursework I am going to look at and analyze three film trailers, Chicken run, The tigger movie and Pokemon. I will look at the trailer structure, its presentation devices and how they are used to persuade particular audiences. I will also look at the use of languages and literary devices. Firstly the genre of all the films is the same, animation/cartoon comedy but the target audiences are different. Chicken Run's target audience is adults and older children, Pokemons is children between7 and 13 and The tigger movie is for younger children but also has a secondary audience of Adults who remember Pooh Bear from their childhood The colors used In the Chicken Run are dark reds greens and browns which is not as appealing to younger children therefore young children are not this trailers target audience, children tend to like bright colors. Adults may have heard of the big names in the film and may want to see the film for this reason, but children are unlikely to have heard of many of the Actors and actresses and may not therefore want to see the film for this reason. The animation used in chicken run is clay animation, it makes the characters look 3D and more real also the characters are given human features which makes them easier for older people to relate to. ...read more.


The children see one of the characters crying and will want to know why, they will want to know who wins the goody baddy fight that is shown. In addition to this there is clues that the film is quite violent because of all the fighting scenes and the explosions and flashes of light. The tigger movie trailer is also very effective in persuading its target audience, the characters are always smiling which lets you know that the film is very happy and nice. All the backgrounds are soft reds oranges and yellows they are very warm colors which makes everyone feel nice and happy. The clips of the film flow together nicely and are mainly slow moving apart from one clip at the beginning which sort of flashes on and off, this will get the audiences attention and make them interested in watching the rest of the trailer. The sound effects in the chicken run are the least effective I think. The background music is army like and not very memorable but it does set the scene. The voice over tells us the story line, backs up the visual effects, fills in the gaps where music might have been and gives us information about the makers and the big names in the film. The tigger movie uses two different types of music and they go very well with the visual effects, at first the music is very happy and up ...read more.


People that will be taking the young children (the target audience) to see the film will be certain that the film will be well made. The chicken run identifies a gender divide both ways, we see rocky, a male chicken coming to rescue all the female chickens from the farmers. We also see the opposite of the men being more capable than women stereotype because we see Mrs. Tweedy shouting at Mr. tweedy and bossing him around we also see him obeying her. The Pokemon movie identifies a gender bias. All of the Pokemon creatures are male apart from 2 or 3 and all the Pokemon trainer we see are boys apart from one girl that is dressed like a boy. This trailer was obviously aimed at boys more than girls which could work against the makers of the film because girls wont want to see the film and therefore they have shortened their market. The tigger movie identifies the importance of family and friendship, which is very persuasive to its target audience, because for young children family and friendship are the biggest things in their lives. Also the secondary audience of people that remember the characters from when they were young will remember that tigger didn't have a family with a mum or brothers and sisters and will want to see the tigger family that is talked about in the trailer. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. I will be analysing two charity appeals. They are leaflets produced by the Adopt-A-Minefield ...

    child with barbed wire in his eyes, representing how painful it is to have trachoma.


    This is something we wanted our audience to feel and to keep questioning things. Another section of the film watched was where a man was killing another. They portrayed this though a lot of body movements that almost looked like a dance.

  1. Compare the presentation of heroes and villains in 'Shrek' by DreamWorks and other traditional ...

    The donkey, in Shrek, makes a mockery of this stereotype, which is done to add comedy to the film. We also notice that Donkey actually has an important role throughout the film as he also takes part in saving the princess.

  2. How Does the Film Trailer for A Knights Tale Engage its Audience?

    William's close up shows his fine blonde hair, his pale face, his pale red lips and his blue eyes, which indicates that he is harmless and innocent. This is effective because it emphasises the pressure on William and it brings the tension and climax even higher.

  1. Compare and contrast 2 film trailers Analyzing their effectiveness - 'Free Willy' and 'Dead ...

    In 'Dead Again' however, in contrast the target audience is adult/teenagers. 'Dead Again' is quite fast paced through-out the film trailer, but gets even faster at more dramatic scenes this can be compared with 'Free Willy'. 'Dead Again' is about a woman and a man and a pair of barber's scissors.

  2. Chicken Run - Review.

    At the beginning of the film when Mrs. Tweedy opens the front door, light floods into Ginger's face and shows she is scared. This use of light gives emphasis onto the facial expressions and feelings of Ginger. Mrs. Tweedy's costume and all of her characteristics are gloomy greys, blacks and browns showing the watcher that she is foul.

  1. Chicken Run

    This formulates the impression to the audience that she is a very dark and evil character. The main reason that she is lit from behind, in the doorway, is because she is blocking out the harsh, bright light that is behind her. This also demonstrates her dominance at first glance.

  2. How is the trailer for Mission Impossible Two constructed to attract an audience?

    The audience also see some shots of Ethan Hunt fighting, these scenes are slowed down to emphasis the skill and the pain in the fights. There are also a couple of shots of Ethan Hunt riding a motorbike in to a car and coming out unhurt, which tells the audience that he is capable of death defying actions.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work