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Analysis of “Who wants to be a millionaire’s” title sequence

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Analysis of "Who wants to be a millionaire's" title sequence I have decided to analyse "who wants to be a millionaire's" title sequence. It is a quiz show shown on ITV at 8.00pm weekdays. The object is to try to win �1000000, hence the name "Who wants to be a millionaire". The opening sequence begins with a medium/close-up shot of a woman in her mid-thirties. She is walking slowly and there is a spotlight behind her. The camera zooms out quickly and a big '?' is being shone onto the ground. There are lots of people looking at something that is slightly away from the camera and are walking towards it slowly. Lines of light (mainly purple and blue) appear across peoples faces and the shots are mainly close-ups and medium shots of people's faces however there is also the occasional long shot behind people where the audience catches a glimpse of what they are looking at. ...read more.


This makes the atmosphere even tenser and re-establishes the question of what they are looking at. The few long shots are used to taunt the audience by revealing quick glimpses of what they are seeing from behind peoples legs or heads whilst the camera pans across. The light has strong connotations of money and it is almost as if the people are being drawn by affluence and love of money towards this light. When the symbol is revealed this interpretation is supported by the '�' sign woven into the design and by the word "millionaire". Up until now the audience has been left with the feeling something strange and supernatural - almost otherworldly is going on. They have been kept interested by the enigma and now that it has been solved the title sequence has to keep their interest while at the same time continuing on the same theme. ...read more.


The music stops when Chris Tarrant appears and it connotes that he is in control of what happens in this 'other world'. The opening sequence to "Who wants to be a millionaire" has representatives from different ethnic groups. The age range is from 20+ although mainly the elderly and people in their 30's-40's. They all appear to be middle class and the clothes and hairstyles are meant to be appropriate to their age, for example someone in their 80's isn't wearing jeans and has blue hair. This however stereotypes the people in a way so they can appeal to a wider audience. I think that the title sequence targets it's audience in two main ways, one by using the enigma from the beginning and two by trying to get them to identify with the zombie like people in the sequence. They are meant to represent all the audience watching the show and the way that they do this is by stereotyping certain people. ...read more.

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