In ‘Dead Again’ however, in contrast the target audience is adult/teenagers. ‘Dead Again’ is quite fast paced through-out the film trailer, but gets even faster at more dramatic scenes this can be compared with ‘Free Willy’. ‘Dead Again’ is about a woman and a man and a pair of barber’s scissors. The women dreams that she had in a previous life been murdered by some barber scissors, and now its really happening. This film trailer has lots of twists and turns in it and at times can be hard to follow.
One of the contrasts in the two film trailers are the different shot types that they both use. ‘Free Willy’ uses a low angle up shot while the whale is in the air over the young boys head, which adds more drama and excitement, the trailer also uses dolly shots which add more pace to the film and makes it more tense and they use over the shoulder shots so you can see who he is talking to this is so you can understand who is talking and so you can see both the people as well as just one of them. ’Dead Again’ uses close ups which emphasis the man coming out of the darkness, to show he is malicious, symbolized by the coming out of the darkness just as evil would. They also use close up views of newspapers from the past which shows that the future and past are interlocked. This helps give the viewer bits of the story and makes them want to go and see the film to fill in the gaps.
Another contrast that is clear from both trailers is the editing, ‘Dead Again’ is a fast paced trailer which means dramatic, tense film with twists and turns in it. ‘Free Willy’ is slow paced; it allows the children to absorb the information from the film trailer. The editing in ‘Dead Again’ is fast and used wisely. In ‘Free Willy’ the editing is used at quite a slow pace for the children to understand the film , but at more dramatic scenes the editing gets faster it is alos used wisely.
Lighting is an important part of any film production and we can make several comments about the lighting from both these trailers. In ‘Free Willy’ at the beginning the sun is reflecting on the sea, it all looks happy and tranquil, but when the whale gets caught and put in captivity the lighting is quite dark to reflect how the whale is feeling and the general mood of the film. When however the young boy comes along the lighting brightens up because the whale is happy and not alone any more and the whale knows that the young boy understands how he is feeling and that the young boy is trying to help him. At the beginning of ‘Dead Again’ the lighting is dark and mysterious it creates the feeling that it is going to be full of twists and turns and that it’s a mysterious film. So much darkness emphasizes the fear of the unknown. People generally want the unknown to be explored this is used here as a good advertising technique people are scared of the unknown so want to explore it so they know what is there by going to see the film they can do this.
Dialogue is considered by some as the most important part of the In ‘Free Willy’ the young boy’s voice is gentle and soothing, he also talks slowly and clearly so the young children watching the film can understand what he is saying. In ‘Dead Again’ the tone of voice used is threatening, the actors voice is very sinister and makes you think that he’s the killer; the voice adds more mystery and evilness. Alomst scaring the viewers into seeing this film.
Voice-over's also play a part in these trailers. In ‘Free Willy’ a mans deep, but clear voice is the voice-over the voice has to be clear for the children understand, it also adds more detail to the film trailer. In ‘Dead Again’ the voice-over adds more detail and makes the film trailer more mysterious and scary, this is shown in the voice which is threatening , frightening and bold.In ‘Dead Again’ the use of a voice over is used to add that extra dimension to the trailer the film would still be there without it but it adds that little bit extra.
The Sound effects in these two trailers also help to add to their effect. In ‘Dead Again’ they use heavy breathing, screaming, lightening and scissors slashing for a jumpy nervous effect imposed on the audience this helps capture and keep their attention. All the way through the trailer they maintain a mysterious background, they also use thunder at more dramatic scenes and the music also gets louder. In ‘Free Willy’ they use natural sounds e.g. of the ocean and the whales voice. It makes the beginning tranquil and peaceful, but when the whale gets caught the sound effects go away because music comes on, it adds more drama and excitement than just sound effects. In ‘Dead Again’ the scissors slashing at the end adds more drama and tension as it finishes with a question as to what did the scissors just slash, what happened, leaving the viewer questioning and wanting to go see the film for answers.
The location of the two pieces also contrasts strongly ‘Free Willy’ is set in the hills near the sea and a marina because of the whale it has to be set near these places and also because the main focus is the whale. ‘Dead Again’ is set in the city, but most of the scenes are inside ; this is because it reflects the way the woman feels, she feels boxed in because she feels she can trust no one.
Music is a key part in the trailers, in ‘Free Willy’ the music is smoothing, calm and relaxing it creates a tranquil environment, the music builds up at more dramatic scenes, the music used is classical, it reflects the gentle friendship that builds between the young boy and the whale. At dramatic scenes the tempo gets faster and louder, major scales make things sound happy and minor scales makes thing sound sad both of these techniques are used in the film trailer. At the end the music builds up to a climax as the plot develops. In ‘Dead Again’ they use drums, symbols, organs and violins, the music gets louder at more dramatic scenes. As each drum beat is heard the tension grows, as the drama unfolds the music gets louder and also adds more instruments in to it, this makes the atmosphere eerie. The plucking of the double base adds even more eeriness. There is a drum roll at the end and drum rolls always leads up to something exciting this leaves the viewer in suspense.
Visual effects in the trailers are fairly straight forward. In ‘Free Willy’ there are not really any visual effects, as it is a children’s film. ‘Dead Again’ uses lighting, black and white to reflect the past events and that the film is not just straight forward one of the visual effects used is spinning newspapers to the setting of the past.
The costumes in the trailers vary greatly ‘Free Willy’ uses solely 1990's causal clothing (American clothing). This is for a naturalistic feeling as that is the feeling wanted to be represented by the director.
‘Dead Again’ uses 1940s and 1990s clothing the 1940s clothing is for the past events.
Overall both trailers use different effects to great use. 'Dead again' using the chilling music and sound effects to really set up the horror genre and make the viewer want to see the rest of the film. 'Free Willy' however is more concerned with the feel good factor and pester-power of the trailer making seeing the full film a necessity.
