• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and contrast 2 film trailers Analyzing their effectiveness - 'Free Willy' and 'Dead Again'.

Extracts from this document...


Laura Thompson, English Compare and contrast 2 film trailers Analyzing their effectiveness The two film trailers I will be comparing are 'Free Willy' and 'Dead Again'. These two film trailers are totally different, 'Free Willy' is adventure/magical trailer whereas 'Dead Again' is horror/mystery trailer. The purpose of these two film trailers is to engage the audience's attention, to make them want to see the film and to leave them wondering what will happen next. In 'Free Willy' the target audience is young children; this encourages pester-power, which is one of the most effective methods of advertising and is used by most U rated or PG rated films. Pester-power means the children 'pester' their mum and dad to take them to see the film. The majority of the 'Free Willy' trailer is quite slow paced through-out the film, this is to show its magical and dreamy style and a slow pace suits this well. However when the trailer gets to dramatic scene's the pace of the trailer gets faster. This is to give the audience the sense of anticipation, of expectance the fast pace keeps up with the furious and fast paced scene. The film 'Free Willy' is generally a slow paced film tralier, it makes it easier for the young children to understand. ...read more.


Lighting is an important part of any film production and we can make several comments about the lighting from both these trailers. In 'Free Willy' at the beginning the sun is reflecting on the sea, it all looks happy and tranquil, but when the whale gets caught and put in captivity the lighting is quite dark to reflect how the whale is feeling and the general mood of the film. When however the young boy comes along the lighting brightens up because the whale is happy and not alone any more and the whale knows that the young boy understands how he is feeling and that the young boy is trying to help him. At the beginning of 'Dead Again' the lighting is dark and mysterious it creates the feeling that it is going to be full of twists and turns and that it's a mysterious film. So much darkness emphasizes the fear of the unknown. People generally want the unknown to be explored this is used here as a good advertising technique people are scared of the unknown so want to explore it so they know what is there by going to see the film they can do this. Dialogue is considered by some as the most important part of the In 'Free Willy' the young boy's voice is gentle and soothing, he also talks slowly and clearly so the young children watching the film can understand what he is saying. ...read more.


As each drum beat is heard the tension grows, as the drama unfolds the music gets louder and also adds more instruments in to it, this makes the atmosphere eerie. The plucking of the double base adds even more eeriness. There is a drum roll at the end and drum rolls always leads up to something exciting this leaves the viewer in suspense. Visual effects in the trailers are fairly straight forward. In 'Free Willy' there are not really any visual effects, as it is a children's film. 'Dead Again' uses lighting, black and white to reflect the past events and that the film is not just straight forward one of the visual effects used is spinning newspapers to the setting of the past. The costumes in the trailers vary greatly 'Free Willy' uses solely 1990's causal clothing (American clothing). This is for a naturalistic feeling as that is the feeling wanted to be represented by the director. 'Dead Again' uses 1940s and 1990s clothing the 1940s clothing is for the past events. Overall both trailers use different effects to great use. 'Dead again' using the chilling music and sound effects to really set up the horror genre and make the viewer want to see the rest of the film. 'Free Willy' however is more concerned with the feel good factor and pester-power of the trailer making seeing the full film a necessity. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays


    Film - Last year whilst doing our AS drama and learning about Artaud, we watched a silent film called Dead dream of monarch men. The film was played by only men. We were not able to watch the whole of the film but watched sections that helped us understand Artaud's theory in more depth.

  2. Analyse the effectiveness of the techniques and devices used in film trailers in persuading ...

    This would appeal to the action loving audience. Also, there is a shot of an attractive naked woman walking across the road, which would attract a male audience. The trailers both use different aspects of the film to advertise it.

  1. Blue Remembered Hills by Dennis Potter

    This area is representing a wood even though there is no scenery or props to show this. The actors have to imagine it and also produce a realistic performance so that the audience also believes in it. Babby Scene In this scene the power levels are less obvious to the audience.

  2. Log of Film production.

    Furthermore, before any filming took place a risk assessment of the locations occurred to prevent any unnecessary accidents that could occur.

  1. Ice age has a 2 serious points/morals to the story of the film

    competition over food and over the baby, the herd of tigers are trying to ambush the herd to try and get the baby for revenge on the humans and so the herd consisting of the sloth and the mammoth are trying to protect the baby as well as trying to return it to the family.

  2. Compare two trailers for the same or opposite films, exploring the similarities and differences ...

    Information given at the end, the tagline 'Straight from the heart' which is a pun as it shows it's a romance film but also shows the story behind the film which is that the women has a heart transplant. The second trailer the 'Matrix' showed people individually.

  1. Compare two film trailers and analyse the techniques and devices they use to be ...

    Then a voice over begins. The voice is a serious one, and you can immediately tell that Tom Cruise is under strict instructions from this man. Now this has all happened, the audience can recognise what genre of film this is, a typical 'Mission Impossible' or 'James Bond' film.

  2. How does the 'Lord of the Rings' trailers prepare the audience for the films?

    Furthermore, sound can imply a range of things about characters or setting. There are stock sounds for each genre. An example of this would be a sci-fi movie where there would be many non-diegetic sounds such as spaceships and synthesised music.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work