• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare and contrast 2 film trailers Analyzing their effectiveness - 'Free Willy' and 'Dead Again'.

Extracts from this document...


Laura Thompson, English Compare and contrast 2 film trailers Analyzing their effectiveness The two film trailers I will be comparing are 'Free Willy' and 'Dead Again'. These two film trailers are totally different, 'Free Willy' is adventure/magical trailer whereas 'Dead Again' is horror/mystery trailer. The purpose of these two film trailers is to engage the audience's attention, to make them want to see the film and to leave them wondering what will happen next. In 'Free Willy' the target audience is young children; this encourages pester-power, which is one of the most effective methods of advertising and is used by most U rated or PG rated films. Pester-power means the children 'pester' their mum and dad to take them to see the film. The majority of the 'Free Willy' trailer is quite slow paced through-out the film, this is to show its magical and dreamy style and a slow pace suits this well. However when the trailer gets to dramatic scene's the pace of the trailer gets faster. This is to give the audience the sense of anticipation, of expectance the fast pace keeps up with the furious and fast paced scene. The film 'Free Willy' is generally a slow paced film tralier, it makes it easier for the young children to understand. ...read more.


Lighting is an important part of any film production and we can make several comments about the lighting from both these trailers. In 'Free Willy' at the beginning the sun is reflecting on the sea, it all looks happy and tranquil, but when the whale gets caught and put in captivity the lighting is quite dark to reflect how the whale is feeling and the general mood of the film. When however the young boy comes along the lighting brightens up because the whale is happy and not alone any more and the whale knows that the young boy understands how he is feeling and that the young boy is trying to help him. At the beginning of 'Dead Again' the lighting is dark and mysterious it creates the feeling that it is going to be full of twists and turns and that it's a mysterious film. So much darkness emphasizes the fear of the unknown. People generally want the unknown to be explored this is used here as a good advertising technique people are scared of the unknown so want to explore it so they know what is there by going to see the film they can do this. Dialogue is considered by some as the most important part of the In 'Free Willy' the young boy's voice is gentle and soothing, he also talks slowly and clearly so the young children watching the film can understand what he is saying. ...read more.


As each drum beat is heard the tension grows, as the drama unfolds the music gets louder and also adds more instruments in to it, this makes the atmosphere eerie. The plucking of the double base adds even more eeriness. There is a drum roll at the end and drum rolls always leads up to something exciting this leaves the viewer in suspense. Visual effects in the trailers are fairly straight forward. In 'Free Willy' there are not really any visual effects, as it is a children's film. 'Dead Again' uses lighting, black and white to reflect the past events and that the film is not just straight forward one of the visual effects used is spinning newspapers to the setting of the past. The costumes in the trailers vary greatly 'Free Willy' uses solely 1990's causal clothing (American clothing). This is for a naturalistic feeling as that is the feeling wanted to be represented by the director. 'Dead Again' uses 1940s and 1990s clothing the 1940s clothing is for the past events. Overall both trailers use different effects to great use. 'Dead again' using the chilling music and sound effects to really set up the horror genre and make the viewer want to see the rest of the film. 'Free Willy' however is more concerned with the feel good factor and pester-power of the trailer making seeing the full film a necessity. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Blue Remembered Hills by Dennis Potter

    The pace of the whole scene builds up to a crescendo. It starts to speed up when Audrey gets in a strop and says 'Why should you be mummy all the time?' This is her being aggressive and almost picking a fight.

  2. Explain the significance of a Motif from "The Dead Poet's Society" and show how ...

    Therefore, a link can be seen between Whitman's poems mentioned in the film and Todd. For example, Whitman wrote the poem previously mentioned and it caused a great impact in Todd. Secondly, "I sound my barbaric YAWP over the roof tops of the world" also written by Whitman "Yawp" represents


    Running time - It was suggested that the length of the play should be 35 to 40 minutes. However our play lasted 30 minutes which was our target length. During some of the rehearsal times, we sometimes rushed through our play so then it only last between 20 - 25 minutes.

  2. How Does the Film Trailer for A Knights Tale Engage its Audience?

    has to be contrasted with sow movement, this is how section one ends. It ends with a diegetic sound of the crowd cheering and a low angled tracking shot of a helmet flying in the air, this is effective because it draws the reader in further by making them work

  1. Champagne or sparkling wine, is it worth the extra £10?

    it is not only upper class or middle class people who are buying Champagne; in fact the customers are well spread across the social spectrum. It is a common misconception therefore that it is only high-earners are buying the product.

  2. In Arthur Miller's drama 'Death of a Salesman' it may be suggested that Willy ...

    Death of a salesman is representative of a capitalist system in which Willy is a mere cog. This puts Willy in negative and unsympathetic light as this system is referred to negatively through out the play. The most substantial factors that will effect audience perception will be the views of other characters on Willy.

  1. How is the trailer for Mission Impossible Two constructed to attract an audience?

    There are about 6 very short clips of film, which are all long shots. There are shots of Ethan Hunt racing a fast car against another car with a woman driving, who the audience see later on in bed with him.

  2. Discuss How You Would Direct Two Key Scenes in Whose Life Is It Anyway?

    He tries to sum up his situation, 'I have absolutely no desire at all to be the object of scientific virtuosity...I have thought things over carefully...and I have decided that I do not want to go on living.' Mrs. Boyle reacts in her usual offsetting manner, 'Yes, well, we shall

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work