How do the trailers for fight club entice the audience to watch the film.

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How do the trailers for fight club entice the audience to watch the film.

     The trailer for fight club first catches the minds of its viewers with humour. There is a large well built thug who is spraying water on two innocent people passing by. The light is focused on the spray from the hose, which attracts our attention to it. The fact that he is working in a garage and wearing a uniform makes him seem like an ordinary person. (After spraying a person with a hose most people would find this amusing but he doesn’t change the expression on his face.) This will cause the audience to be amused and intrigued. It lets them see that one of the ideas in the movies ideology is to create “Mayhem.” While all of this is going on there is a low roaring undertone in the background for music.

     The next shot is a low angle shot looking up at Tyler, which makes him seem powerful also because he is giving orders to the other men: “You do not talk about fight club.” While Tyler is giving his order he is standing in the middle of the screen and the light is shining right on his face. The room in which Tyler is standing looks like a run down old basement. The people to whom he is giving orders are all fully grown large men. This again makes him seem powerful. As Tyler is giving his first line you don’t see him saying it. There is a close up of Jacks face looking right through the screen. The fact that Tyler has to repeat his line twice for emphasis makes it seem a lot more important. This would bring tension to the audience because Tyler has to stress the point of no one else being able to find out. This means that what they are doing is most probably not legal, and dangerous. This would entice more of a young masculine audience to watch it. While all this is going on the music has changed from the low roaring undertone to a quick modern beat.

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     From the next shot we get a good idea of what the movie is about. It has two men fighting on a small mat made out of flattened cardboard boxes stuck together with tape. Because of its location, the fact that the fighters aren’t wearing any protection and the people watching the fight we know for certain that it’s illegal. This would make the audience want to know why they are fighting each other. This again makes it seem more interesting and dangerous.

     This next shot also brings humor to the audience. After seeing a ...

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