How effective is the Mossley Hollins prospectus, as a media text?

The first 200 words of this essay...

I personally think that the Mossley Hollins prospectus is very effective as a media text. This is because it communicates information in a written and visual form well, in many different ways. The prospectus has a purpose, a purpose which is to market the school. It does this by using a different variety of techniques including; connotation, denotation, anchors, rhetorical devices and also presentational devices. These devices are used throughout the Mossley Hollins prospectus.

The Mossley Hollins prospectus, in my opinion, contains three major reasons why it's so effective. It seems to me that the first reason for the Mossley Hollins prospectus being so effective is due to the personal approach to the audience and also the rhetorical devices used. Firstly this personal approach seems to be created by the continuous direct address throughout the Mossley Hollins prospectus. One example of many is clearly written on the first page reading:

"...Your child will have every chance to succeed..."

This is a very important language device that is used because, as I said, it's very personal towards the audience giving them a feeling of belonging. Although it gives a sense of belonging it also at the same