I fulfilled all the audience's needs by meeting all elements that were lacking in the existing leaflet. My main priority was to clearly display all the essential information that a customer would require from a good salon leaflet.

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SYNOPTIC EVALUATION

In my brief I established two primary objectives that I wanted to achieve by designing this artefact. These were to gain awareness from potential customers for the company and to build customer loyalty from the existing customers. I aimed to fulfil all the elements that were lacking in the existing leaflet such as logo, slogan, other vital information and more. I anticipated that the success of my leaflet would increase the future profit gain in the business.

It was important to establish how human function especially female. I chose different pictures to represent various elements. I originally chose to use several photos of models in order to create role models for the audience. I used a guilt technique by showing a representation of what females ought to look like. This technique works towards the personal communication aspect with the audience by focusing on their self-esteem and personal appearance. I noticed that this technique is used a lot in the gym business as they always have slim people as an illustration idealising images of physical attractiveness. Most markets in today's world are aiming their products and services towards women more then men due to