• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I will be analysing two charity appeals. They are leaflets produced by the Adopt-A-Minefield and by the Sight Savers charities.

Extracts from this document...

Introduction

Media Coursework There are many different charities in the UK supporting different causes. Charities in the UK need to advertise in order to raise funds, awareness and to gain support. Aid organizations advertise in different ways, some advertise on leaflets and posters, others advertise on TV. I will be analysing two charity appeals. They are leaflets produced by the "Adopt-A-Minefield" and by the "Sight Savers" charities. The main purpose of the "Adopt-A-Minefield" charity is to raise awareness and funds to clear landmines and help survivors of landmine accidents in developing countries. The key purpose of the "Sight Savers" leaflet is to prevent blindness in developing countries and to cure the disease called trachoma which begins in childhood. The audience for the "Adopt-A-Minefield" is expected to be shocked while reading the leaflet, to know landmines kill innocent people long after wars have ended and stop refugees from returning home. The audience is expected to respond practically by donating �1 towards the clearance of a square metre of minefield. I think the target audience for the "Adopt-A-Minefield" appeal are families and people with a fairly high reading age. The audience for the "Sight Savers" leaflet is expected to feel sympathetic towards the people in the developing world while reading the leaflet, to know 540 million people are at risk of developing trachoma if it is not controlled and to know children cry themselves to sleep with the pain. ...read more.

Middle

The heading on the cover of the leaflet "Blinking Hell" is in white, bold font. The colour of the leaflet is blue and contrasts with the white font. The pictures are set out next to the text because when the reader is reading the text, they know exactly what is happening and have a good idea of what they are trying to say. The reply slip is presented in a excellent way. It is located at the end of the leaflet with an attached free post envelope. The leaflet has a modified picture of the ointment "Tetracycline" which will cure the disease called trachoma. The writers have shown the ointment bigger than it really is to trick the audience. The leaflet has a well designed logo. It has a globe representing an eye which is surrounded by the name of the charity "Sight Savers" and its registered charity number. The features I have analysed appeal to the target audience as the text and pictures are for people with a fairly high reading and people with families. In the "Adopt-A-Minefield" leaflet, the writer uses many language devices such as personal pronouns, pattern of three, lists and repetition. In the first few paragraphs the writer uses a lot of personal pronouns such as "you can make a difference" which makes the audience feel guilty, that you can do something to help out other people but are not. ...read more.

Conclusion

They are trying to convince the audience to place a donation. The writer uses a fact "we have curing eye diseases in developing countries since 1950". The writer wants you to know that they are not a scam and that they have been curing eyes from the last 50 years. The tone is appealing as they keep repeating "we can not cure trachoma without your donations". I have found many similarities in both the leaflets. They both used some interesting facts and many language devices. The "Sight Savers" and "Adopt-A-Minefield" charities both attached an reply slip at the back of the cover. They both used many appealing, shocking pictures and their target audience were similar. There were not that many differences between the two leaflets. The reply slip used by the "Sight Savers" had a free post stamp on it whereas the "Adopt-A-Minefield" did not. Their causes were different and the "Adopt-A-Minefield" layout was very unique as it had holes going through the leaflet to the end page. The leaflet I found most effective for the intended audience was the "Blinking Hell" leaflet since the intended audience were people with a fairly high reading age and in the "Adopt-A-Minefield" leaflet there was not enough information about the cause. They had less writing and more pictures whereas the "Blinking Hell" leaflet had a lot of information about the cause, less pictures and the layout was much better. By Gavinder Joahl ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Advertisement Coursework(English comapre leaflets)

    When the reader opens up the leaflet, they will see all the text is on the left of the page and the pictures are on the right. The leaflet has a reply slip at the back of the cover which is not well designed.

  2. why pantomime appeals to the whole family

    of course the baddy will always be gone by the time the character looks around meaning the process be repeated over and over again. The characters will always speak out to the audience several times during the performance expecting a response.

  1. I fulfilled all the audience's needs by meeting all elements that were lacking in ...

    By appending pictures of white models connote the fact that I am aiming my message towards the most vulnerable section of the market. All through the research process I have gained an understanding that grabbing the reader's attention is vital.

  2. In this coursework assignment I will be analysing and reviewing the effectiveness of two ...

    has chosen to forget them; the viewer is now left wanting to shake him and remind him of his talent. The audience is hooked as they feel it is their duty to ensure Jimmy "makes it". It is in this same scene that the film company play their next card; they introduce the female love interest.

  1. In this essay, I will analyse how the producers of 'Shrek' have constructed the ...

    Again the producer's keep the spectators guessing as to what will happen next, despite the predictable story line, is Shrek good or evil? If Shrek turns out to be evil, then the audience's preconceptions are accurate, therefore adding to the misconception of 'ugly' people and the traditional fairy tale 'baddies'.

  2. Review of personal perfomance.

    We all read through the others ideas and decided that our final idea was one we could show to the greatest effect. 4... How were your acting techniques and your use of knowledge of dramatic forms used to consciously achieve the intended, overall effect of the play?

  1. The Caucasian Chalk Circle - Bertolt Brecht Ayla Schafer

    Andrew Emerson's other character was Azdac who was very different to Georgi Abashvili. He was a lot more energetic and animated, and the most noticeable characteristic that he gave Azdac was the ability to almost never stay still. He would always be moving some part of his body, whether it

  2. I will be analysing two trailers: for "Mission Impossible 2" and "X-Men".

    The shots in the "Mission Impossible 2" trailer start of lengthy and slow, then suddenly into fast, snappy shots that show the main parts of the movie in a shortened form. This effect of increasing the pace of the trailer excites the audience.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work