Media evaluation on Multi cultural racism.

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Nic Dean 12BC

Media Evaluation

 As a group of three, we worked together to create a public service advertisement similar to the one we had previously planned during the pre-production stage of the project.  Our original intention was to produce a project on anorexia, but after careful consideration we decided upon multi cultural racism, which is a more difficult topic, but really interesting. Certain areas of our production were limited as we had only a short space of time to complete the task, and the equipment that was available was limited due to the schools supply. But we overcame this problem by editing our project elsewhere, without difficulty.  During the planning stage of the project, we had decided amongst ourselves what areas we would each have responsibility for. As I was responsible for the production side of the project, I was in charge of the organising of filming, soundtracks and mise on scene. My colleague had a major input when it came to the editing, we were organised and knew exactly what we wanted to do. We also listened to each other’s opinions, and due to the lack of time we had between us, we were all independently in control during stages of the editing, so we were all able to participate in all areas and investigate what worked best.

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Our intention was to produce a hard-hitting storyline based around a central narrative. The basic element of the narrative worked well, as the representation of the characters was easily understandable from the beginning and throughout the production. The characters used in the production have had previous acting experience, and this is evident in the final product, as they look professional, and performed well. I believe that the friendship between us was important, as we understood each other, and acknowledged each other’s plans without any troubles. The representation was treated with care due to the content of our advert. We used ...

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