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Media is the means of communicating news and information to the public via printed and visual media.

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Introduction

Media is the means of communicating news and information to the public via printed and visual media. In contemporary society media is an essential way to advertise a product to its target audience, as it be seen by a wider range of people and it's more reliable as you are guaranteed the audience will be able to view it. Printed media can be seen in leaflets and brochures since it is used to inform the audience of a certain product by using more detailed information than visual media. Furthermore, printed media can also be seen in newspapers such as broadsheets and tabloids where they inform the readers of information and gossip (in tabloids) around the world. I will be comparing the Club 18-30, Superfamily and Forever Young brochures for the technique used to identify and attracted their targeted audiences. The Club 18-30 brochure appears to be aimed towards a younger and more outgoing audience who are partygoers. This can be seen through its choice of layout and organization. Although its layout might appear bland and tedious to the older and less influential generation, it actually provides the younger generation with all the qualities needed in a good club brochure. ...read more.

Middle

Furthermore the Superfamily brochure appeals to its target audience with its use of presentational devices such as; the irregular shape of its picture which develops the child theme of the brochure as a result of its child like qualities. The socialising picture also illustrates the lively and relaxed social scene for all the family and focuses on the more realistic aspects of the holiday such as the accommodation. Bullet points and sub-headings are effectively combined to summarise key points of the holiday and focuses on essential information as parents need this useful information to organise their holiday and to evoke a sense of reliability. Additionally then use of presentational devices in the Forever young brochure enhances the quality and sophistication of the brochure, as devices such as bullet points and sub-headings are used to organise and structure the most useful information and present it in a informative form. The two pictures in the brochure also illustrate the accommodation and the interesting but yet educational places to visit on the holiday. This is done in an organised manner, as the brochure seems to be aimed towards mature sophisticated adults who would expect formality and professionalism. ...read more.

Conclusion

The linguistic devices used to entice mature adults in the Forever young brochure vary from; factual language in the line 'It is the largest of the Balearies' which is used to give a factual representation of the holiday, to emotive language in the line 'an island of incredible beauty' to evoke a sense of anticipation for the holiday. The consolidating options in the line 'it need never be the same resort twice' along with the emotive word 'abundance' emphasises the numerous activities available in the resort and the variety available to the people on holiday. The simple sentence 'Quite simple it has something for everyone' empathises with the audience and their needs, at the same time as informing the audience of the quality of the holiday. Through my analysis of the three brochures and their use of presentational and linguistic devices they can be seen to have engaged their targeted audiences effectively; as the brochures employ the use of formal, informal and emotive language to entice their targeted audience to the holidays the brochures are advertising. Furthermore, I can clearly announce that the brochures have achieved their fundamental purpose, as I have identified their targeted audience and empathised with them to get a clear understanding of the brochures are trying to convey. Media Coursework 1 Derrick Gachiri ...read more.

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