• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media is the means of communicating news and information to the public via printed and visual media.

Extracts from this document...

Introduction

Media is the means of communicating news and information to the public via printed and visual media. In contemporary society media is an essential way to advertise a product to its target audience, as it be seen by a wider range of people and it's more reliable as you are guaranteed the audience will be able to view it. Printed media can be seen in leaflets and brochures since it is used to inform the audience of a certain product by using more detailed information than visual media. Furthermore, printed media can also be seen in newspapers such as broadsheets and tabloids where they inform the readers of information and gossip (in tabloids) around the world. I will be comparing the Club 18-30, Superfamily and Forever Young brochures for the technique used to identify and attracted their targeted audiences. The Club 18-30 brochure appears to be aimed towards a younger and more outgoing audience who are partygoers. This can be seen through its choice of layout and organization. Although its layout might appear bland and tedious to the older and less influential generation, it actually provides the younger generation with all the qualities needed in a good club brochure. ...read more.

Middle

Furthermore the Superfamily brochure appeals to its target audience with its use of presentational devices such as; the irregular shape of its picture which develops the child theme of the brochure as a result of its child like qualities. The socialising picture also illustrates the lively and relaxed social scene for all the family and focuses on the more realistic aspects of the holiday such as the accommodation. Bullet points and sub-headings are effectively combined to summarise key points of the holiday and focuses on essential information as parents need this useful information to organise their holiday and to evoke a sense of reliability. Additionally then use of presentational devices in the Forever young brochure enhances the quality and sophistication of the brochure, as devices such as bullet points and sub-headings are used to organise and structure the most useful information and present it in a informative form. The two pictures in the brochure also illustrate the accommodation and the interesting but yet educational places to visit on the holiday. This is done in an organised manner, as the brochure seems to be aimed towards mature sophisticated adults who would expect formality and professionalism. ...read more.

Conclusion

The linguistic devices used to entice mature adults in the Forever young brochure vary from; factual language in the line 'It is the largest of the Balearies' which is used to give a factual representation of the holiday, to emotive language in the line 'an island of incredible beauty' to evoke a sense of anticipation for the holiday. The consolidating options in the line 'it need never be the same resort twice' along with the emotive word 'abundance' emphasises the numerous activities available in the resort and the variety available to the people on holiday. The simple sentence 'Quite simple it has something for everyone' empathises with the audience and their needs, at the same time as informing the audience of the quality of the holiday. Through my analysis of the three brochures and their use of presentational and linguistic devices they can be seen to have engaged their targeted audiences effectively; as the brochures employ the use of formal, informal and emotive language to entice their targeted audience to the holidays the brochures are advertising. Furthermore, I can clearly announce that the brochures have achieved their fundamental purpose, as I have identified their targeted audience and empathised with them to get a clear understanding of the brochures are trying to convey. Media Coursework 1 Derrick Gachiri ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. What means does Alan Bennett use to help us to understand the truth about ...

    Saying his "vest had electrician all over it" is heightening her status. She is associating him as a person from the lower class. Showing she feels guilty and needs to make herself appear better than him, even though she has just been tricked into having sexual intercourse with a complete stranger.

  2. Talking In Public: a Critical Analysis of Joyce Meyer Speech “What Is the Problem?".

    Critique: Much as Joyce effectively used this technique to reach the generality of her audience: there is the inherent danger that there may be a significant few members of the audience (at the lowest rung of the intellectual ladder) who could have misconstrued the speech.

  1. Analyze and comment on the effectiveness of media devices used to present war in ...

    The total realism is so distinct that shouted instructions from soldiers are sometimes indistinct. Even when it's underwater, the cameras will take you down there and the muted sound adds to its effectiveness and it shows a chaotic and turbulent scene.

  2. The Visual, Aural and Spacial elements of 'The Royal Hunt of the Sun'

    Act one (scene twelve): The mime of the great massacre takes place in this scene to conclude the first act. This is also another visual, aural and spacial spectacle.

  1. Analysing a Media Text - 'Dream Team'.

    This builds up the narrative of who the protest is based and focused at. This raises the question of, 'What is going on?' The next shot opens with some music and graphics that can be linked to Sky News, a news broadcast channel on Sky television, this manipulates intertextuality.

  2. The Resistible Rise of Arturo Ui Visual, Aural and Spatial Visual: ...

    Yet in court this fact isn't mentioned, resulting in the prosecution of the wrong man, due to the failure of people to state the truth, due to intimidation felt by Ui, or alternatively Hitler. Aural: * Before the prologue, at the start of the play, 'popular dance music' is heard.

  1. Examine the Techniques, Which the Directors of the Public Information Films Use To Convey ...

    The closing shot is of a zoom on Ken Dodd's face. This emphasises his face and he repeats the message to the audience. "Blood Donors with Ernie Wise and Glenda Jackson" is a comedic PIF which uses Ethos to persuade the audience.

  2. Analyse printed and television adverts for drink driving campaign. Examine the way in which ...

    of this drink driving incident someone has died so this is probably the worst case scenario this is used because it brings out the maximum effect it can on the audience. The front cover also includes the slogan 'Will you be responsible this year?'

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work