Media Studies - Blade Runner

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Media Studies - Blade Runner

At the start of the film the director captures the audiences attention by placing the words to set the time and the date of the film. Immediately the audience is made to concentrate on the film by reading the words. To keep the audience interested, many key words are made to stand out by either placing them in an italic font or by placing the key words in a different colour. They used the colour red to highlight many words, as this is a colour of war, anger, evilness and general negativity. By having variation in the text, the audience to not get bored early on. The music to accompany the words is eerie and metallic which implies to the audience that the film is violent and futuristic.
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At the beginning of film, after the words, the audience sees a long shot of the world, which the audience seems to be visiting as the camera moves closer towards it. The long shot is used in good effect to show the audience exactly what the world is like and fits in the scenery to give an excellent idea in the audience's mind. The colour of red is again shown to the audience, as it is the general colour of the sky. This further extends the fact that the film is a violent one. The audience is told ...

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