• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Public Service Advertisement (P.S.A)

Extracts from this document...

Introduction

Nic Dean 12BC Public Service Advertisement (P.S.A) Media Studies Brief The task we have been set for this media project is to design and create a Public Service Advertisement on the subject of an issue of our choice. Public service adverts are not created to sell a product, but to raise awareness to the problems that occur in society. The advertisement my group will produce corresponds to the deficiency needs of 'Maslow's Theory'. We will be showing the 'safety' and 'physiological' needs as these are used as a means to exploit characteristics of issues, rather than 'esteem' and 'self-realisation'. Our aim is for the audience to understand our main objective, which is to raise awareness of multi cultural racism among youths in modern Britain society. The public service advert will be shown in cinema's making the target audience centred on the certification of the film. The advertisement I am producing is aimed at young teenagers, (Aged 12+). ...read more.

Middle

As a group member, I will be involved in all aspects of the project, but my main responsibility will be the production. This involves organising filming, soundtracks and mise-en-scene. I have researched the topic area fully and have found some interesting facts: Racism is a developed set of attitudes that include aggression based on the supposed superiority of one group or on the supposed inferiority of another group, based solely on skin color or race. Parents are the earliest and most powerful source of racial attitudes (positive or negative), while peers run a close second as racism exists and may be on the increase in public schools and the frequency of racial jokes and slurs, derogatory racial stereotyping and (less often) violent acts are frequently left unpunished by school authorities. Children from dysfunctional families are particularly susceptible to peer pressure to adopt a racist posture. They may express fear, loathing and hatred for persons who are of a different race or ethnic background. ...read more.

Conclusion

The narrative of the advertisement is straightforward and therefore, easy for the viewer to understand. We will use slow music towards the beginning of the advert to show the victims being tormented, and we will focus on their facial expressions to create more sadness. We will then show a series of facts related to multicultural racism. The advert will show a series of clips, with mixed race individuals, so it appeals to a large range. Towards the end of the advert, we will show a montage of clips, with a more up beat, song in the background, so the advert concludes on a happier note. I believe that our advert will be both hard hitting, and effective towards our targeted audience. As a group, we aim to create an educative production that is informative, and effective, and allows the audience to see an area of the issue that hasn't previously been portrayed. With our knowledge on the subject and through accurate research, we should be able to create a successful and accurate piece of coursework that is both educative and touching to our targeted audience. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Performance Studies: Community Project Coursework

    Hot-seating from other members of the performance group also helped a lot with exploration of the character. As there were a lot of different venues around Mosley Old Hall where we wanted to perform, we decided it would be a good idea to turn our piece into promenade theatre.

  2. Performance Studies

    This fitted in really nicely. It took us a long to work together for our dance piece. It seemed much harder to agree upon the interpretation of the words "heaven and hell". The art of dance ignited a great wealth of idea and imagination.

  1. Film Studies The Studio System

    - Those in charge of distribution knew what those in charge of exhibition wanted. - Ultimate decision on making pictures laying with CEO who: - determined A and B picture budgets - how much to spend on prestige pics - tentative production schedules Only at this point did a Hollywood based production dept.

  2. Performance Studies: Cross Art Project

    had her first breakdown but they discuss it as if it was something everyday and simple like a cold. Our group wanted to put across that Kelly was striving to create so much order in her life so that she was trying to take back this control that had been taken from her by her mother and coach.

  1. A.I Coursework

    created in a mother's womb, the robots brain would be created by humans or may be other robots using electronic parts for it. Cells and tissue are not the only criteria. It is unbelievable that after robots ceased to be obedient and accountable to humans, they are prosecuted - because

  2. Analysis of advert and rules

    In this case it has been used, "To replace the player the Referee must be told". Proper nouns are used to make the text seem more impressive and to engage the reader to make them read further on in the text.

  1. Drama Coursework

    While Isha, Chantelle and Nickole is talking about what they are going to do with the baby me, known as Junior Isha's friend, and Sam, acting as Isha's friend this time, walk in and see them three sitting on the bench with the child next to them.

  2. Discuss how far The Truman Show shoes this confusion between public and private life.

    Truman tries to stop them, but the actors around him put themselves as obstacles in his way, and they always have and will be, obstacles in his journey to the truth, whenever Truman gets close of finding out something or tries to do something that the company call 'Unpredictable Behaviour'

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work