• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Public Service Advertisement (P.S.A)

Extracts from this document...

Introduction

Nic Dean 12BC Public Service Advertisement (P.S.A) Media Studies Brief The task we have been set for this media project is to design and create a Public Service Advertisement on the subject of an issue of our choice. Public service adverts are not created to sell a product, but to raise awareness to the problems that occur in society. The advertisement my group will produce corresponds to the deficiency needs of 'Maslow's Theory'. We will be showing the 'safety' and 'physiological' needs as these are used as a means to exploit characteristics of issues, rather than 'esteem' and 'self-realisation'. Our aim is for the audience to understand our main objective, which is to raise awareness of multi cultural racism among youths in modern Britain society. The public service advert will be shown in cinema's making the target audience centred on the certification of the film. The advertisement I am producing is aimed at young teenagers, (Aged 12+). ...read more.

Middle

As a group member, I will be involved in all aspects of the project, but my main responsibility will be the production. This involves organising filming, soundtracks and mise-en-scene. I have researched the topic area fully and have found some interesting facts: Racism is a developed set of attitudes that include aggression based on the supposed superiority of one group or on the supposed inferiority of another group, based solely on skin color or race. Parents are the earliest and most powerful source of racial attitudes (positive or negative), while peers run a close second as racism exists and may be on the increase in public schools and the frequency of racial jokes and slurs, derogatory racial stereotyping and (less often) violent acts are frequently left unpunished by school authorities. Children from dysfunctional families are particularly susceptible to peer pressure to adopt a racist posture. They may express fear, loathing and hatred for persons who are of a different race or ethnic background. ...read more.

Conclusion

The narrative of the advertisement is straightforward and therefore, easy for the viewer to understand. We will use slow music towards the beginning of the advert to show the victims being tormented, and we will focus on their facial expressions to create more sadness. We will then show a series of facts related to multicultural racism. The advert will show a series of clips, with mixed race individuals, so it appeals to a large range. Towards the end of the advert, we will show a montage of clips, with a more up beat, song in the background, so the advert concludes on a happier note. I believe that our advert will be both hard hitting, and effective towards our targeted audience. As a group, we aim to create an educative production that is informative, and effective, and allows the audience to see an area of the issue that hasn't previously been portrayed. With our knowledge on the subject and through accurate research, we should be able to create a successful and accurate piece of coursework that is both educative and touching to our targeted audience. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Performance Studies

    On the day of our drama performance we performed this in front of our classmates and our teacher. We were expecting to get a positive reaction from the audience. I was shocked at how funny the audience found sections which we had not found funny, for example "can you stop

  2. Performance Studies: Community Project Coursework

    This involved more intense research, as we needed to find accurate and factual information for our news report to be informative. We explored and improvised with formal and informal ways of presenting the news flash because we wanted to experiment to see what style would mostly suit our project.

  1. Film Studies The Studio System

    Thus one companies hit benefited all theatres. Thus Huettig concluded that production and distribution were only important to the extent they enabled the majors to maintain their favoured status in exhibition. How to account for the "Little Three" - Universal, Columbia and UA with very few theaters?

  2. Performance Studies: Cross Art Project

    When she did not perform to these high standards her coach put double the amount of unwanted pressure on her. This led to her completely shutting down. We used different techniques within our piece to show the various stages of the disorder, such as the 6 actions: * Jump *

  1. A.I Coursework

    or unique so he destroys the robot that shows him this (the same robot as him). With such strength he could destroy anything. The most memorable special effects for me were all of the half built robots when they are piecing themselves together and when they are at the Flesh Fair being destroyed and in the cage.

  2. Analysis of advert and rules

    "Players must not show under shirts" is also another example of a proper noun. Concrete nouns are one of the main types of nouns that are used throughout the piece of writing. "The Football has gone out of play". These are very effective sorts of words.

  1. Discuss how far The Truman Show shoes this confusion between public and private life.

    they try and stop him and bring his freedom to a halt. The story, if the audience look more deeply is about a man's reason to find the truth behind the so called reality in which he lives in, During his life, he always wanted to be a explorer, in

  2. The Self-help Craze: Motivational Speakers And Solutions They Sell

    vacation time, employee daycare, and extended medical, all bonuses that are proven to improve employee morale and quality work environments. Tony Robbins is one of the most successful motivational speakers of all time. His products and his face dominate every medium.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work