On screen multimedia presentation
In this method if someone is blind I mean their audience then to help them they should have some kind of moving techniques so when they press a button {mouse} then they should hear it automatically as what they are saying in the PowerPoint presentation. They can also help partially sighted people by printing extra copies of slides to look through it during the talk.
Web-based presentation
This method helps Sainsbury’s to meet their audience needs as they put their presentation on Internet or even on a company’s intranet. One good reason is that anyone who is interested can access through this website and also it can reach wider audience and not just some particular person. If Sainsbury’s wish, they can put their full video of the presentation on their website, all they have to do is to record the presentation using the digital camera, save it as MPEG or even AVI file, then just place it on their website, so it will be easier for any interested user to access through it. E.g. this method of putting their video presentation on the internet can help their audience who could be blind so all they have to do is to click on the mouse and their will be sound of someone speaking, which will be all about the presentation so then they will know what it going on but they won’t be able to see it. Sainsbury’s can also do this as well by saving their work on PowerPoint has a Save As Web page, which automatically converts each slide to a Web page with a graphic of the slide. So when you go on to the page the converter will give you several options for page layout, button style, and inclusion of notes. Once Sainsbury’s have done this then their viewers will be able to see the presentation right in their Web browser, without needing any Powerpoint application.
Source
Multilingual support
This method Multilingual support for Sainsbury’s is all about providing their audiences the special arrangements which could means that it is likely that some members of their audience are non-English speakers and therefore English is not their first language, so they want to give extra support by providing them the information in different languages, so then they can understand what is going on as well as have extra copies of PowerPoint presentation slides prepared as well, which will make it more easier to understand as well as read. They can also organise an interpreter to translate to them in their own language, which will make it easier for them to understand as what is going on.
These are some of the audience requirements that Sainsbury’s have to keep in mind when presenting methods, these are the followings: -
- Age/intellectual development
- Use of examples- age, gender and ethnicity
- Special needs of audience- accessibility
- Language and readability
- Attention span
- Interest
- Presenting yourself
- Business and industry experience and knowledge
Age/intellectual development
It is really important for Sainsbury’s to keep the age in mind of their audience when presenting methods, so then they can use proper language, which is suitable for their audience for e.g. if they are presenting for youngsters then they will use simple language so it can be easier for them to read but if it is for adult then they can even use hard words because it will be easier for them to read as well as understand. To keep their audience interested and attracted they have to present the information for a couple of minutes, followed by an activity, which can be done in groups or even individuals, then show a video which won’t bore them but keep them interested in the subject.
Use of examples- age, gender and ethnicity
For Sainsbury’s to keep their audiences interested the best thing to do is to give examples whenever there is explanation on a particular topic as well as give more examples, which will draw their attention to keep listening as well as they will be interested
Special needs of audience- accessibility
Every organisation as well as Sainsbury’s have to take special care of their audience as they many need special help e.g. someone who is partially sighted so it is very important to have the information in bigger text as well as they should be given extra copies of slides which they can keep when they going through the presentation/talk as it will be easier for them to know what is going on. Another example could be someone who is colour blind, so to make it easier for them they should use different colour in the document they provide.
Language and readability
To make it easier for their audiences Sainsbury’s have to use proper language, which is readable to their audiences’, e.g. young or inexperienced people may prefer simple language, which could be easier for them to read as well as understand whereas experienced, professional and older audiences would prefer technical terms as well as phrases because it is easier for them to understand what is going on.
Attention span and interest of their audience
Sainsbury’s have to bear in mind when giving presentation to youngsters not to give to lengthy presentation, as it will bore them as well youngsters wouldn’t be able to concentrate on one topic for a long time. It is really important that Sainsbury’s should also know how interested is their audience are in a particular topic they are going to present as it will be easier for them to win them over. E.g. some youngsters wouldn’t be interested to know what is going on in the organisation or why share price are going high or down instead they would be interested in cartoons, care or games. So depending on their audience they should know what to present in front of them as I have given an example above.
1.4 Conclusion
In conclusion to this report I have analysed the presentation methods that Sainsbury’s have used, which meet the needs of a specific audience also I have given examples {justifications} to make {prove} my point as what I have said.
1.5 Recommendation
The improvements I would recommend Sainsbury’s is to: -
- Provide more information to their audience as I couldn’t find on the website
- They should also give out leaflets, news letters as well as bulletins to keep their audience aware of the company as well as keep them up-to date as to what is going to happen in the future
- They should help all kind of their audiences and not just who is partially sighted or deaf, as they will be recognised to many people
1.6 Bibliography
Internet
Teacher notes
- Miss Rebecca Maxwell gave notes on presentation methods on 9-03-06
Books
- BTEC National Business written by Rob Dransfield, Catherine Richards. Philip Guy and David Dooley. It was first published in 2004
