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Sainsbury's - Presenting business information

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Task 3 1.0 Introduction: to your report - I have selected Sainsbury's on which I have below produced a report. In this report I have discussed 2 points: - > I have analysed the presentation methods which Sainsbury's have used, which meet the needs of a specific audience > I also gave examples {justifications} to make my point 1.1 Terms of Reference - This report will be given to Uzma Mirza by March 2006 1.2 Procedure - In order to complete my report I conducted secondary research. Which can be seen in the bibliography section 1.3 Findings Introduction Analyse, with just justification, presentation methods which meet the needs of a specific audience It is very important for Sainsbury's as well as other organisations to know their audience, as it helps them to use proper language, when they writing reports, letters etc. there are many ways that Sainsbury's can use presentation methods for the company to meet the needs of a specific audience, therefore different methods suit different audiences, these are the followings: - > Documents > On screen multimedia presentation > Web-based presentation > Multilingual support > Audience requirements which includes age/intellectual development, use of examples- age, gender and ethnicity, special needs of audience- accessibility, language and readability, attention span, interest, presenting yourself as well as business and industry experience and knowledge Documents This kind of presentation methods helps Sainsbury's to write reports, letter, and e-mails as well as send invoices to the competitors. ...read more.


So when you go on to the page the converter will give you several options for page layout, button style, and inclusion of notes. Once Sainsbury's have done this then their viewers will be able to see the presentation right in their Web browser, without needing any Powerpoint application. Source > http://www.cit.cornell.edu/atc/materials/FLEX/webpresent/webexport.shtml > www.info.com Multilingual support This method Multilingual support for Sainsbury's is all about providing their audiences the special arrangements which could means that it is likely that some members of their audience are non-English speakers and therefore English is not their first language, so they want to give extra support by providing them the information in different languages, so then they can understand what is going on as well as have extra copies of PowerPoint presentation slides prepared as well, which will make it more easier to understand as well as read. They can also organise an interpreter to translate to them in their own language, which will make it easier for them to understand as what is going on. These are some of the audience requirements that Sainsbury's have to keep in mind when presenting methods, these are the followings: - > Age/intellectual development > Use of examples- age, gender and ethnicity > Special needs of audience- accessibility > Language and readability > Attention span > Interest > Presenting yourself > Business and industry experience and knowledge Age/intellectual development It is really important for Sainsbury's to keep the age in mind ...read more.


lengthy presentation, as it will bore them as well youngsters wouldn't be able to concentrate on one topic for a long time. It is really important that Sainsbury's should also know how interested is their audience are in a particular topic they are going to present as it will be easier for them to win them over. E.g. some youngsters wouldn't be interested to know what is going on in the organisation or why share price are going high or down instead they would be interested in cartoons, care or games. So depending on their audience they should know what to present in front of them as I have given an example above. 1.4 Conclusion In conclusion to this report I have analysed the presentation methods that Sainsbury's have used, which meet the needs of a specific audience also I have given examples {justifications} to make {prove} my point as what I have said. 1.5 Recommendation The improvements I would recommend Sainsbury's is to: - > Provide more information to their audience as I couldn't find on the website > They should also give out leaflets, news letters as well as bulletins to keep their audience aware of the company as well as keep them up-to date as to what is going to happen in the future > They should help all kind of their audiences and not just who is partially sighted or deaf, as they will be recognised to many people 1. ...read more.

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