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SCHEDULING: WHERE POWER LIES IN TELEVISON

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Introduction

CRITICAL REVIEW SCHEDULING: WHERE POWER LIES IN TELEVISON The aims of the assignment is to discuss and evaluate how scheduling is constructed and how broadcasters use audiences to schedule their programmes. This assignment will also look at the competition that occurs between different channels when it comes to scheduling. One of the more important points that the article seems to touch on is 'genre'. Specific channels and specific national broadcasting systems have different generic mixes. Some genres are heavily featured while others are absent. Genre is recognised in the article as being a crucial factor to determine scheduling and the audience it is trying to target. Therefore genres not only become useful to the audience but also broadcasters who put a lot of thought in scheduling specific programmes to specific audiences. Therefore each television system and each broadcaster maintains a balance between the genres of television. ...read more.

Middle

Another important factor in the article is 'audience'. The performance of current or past schedules can be assessed and this will be a guide to their possible future uses. Each programme is assessed using demographic data derived from BARB. This provides details of performances of particular programmes. With the size of the sample and techniques now used for audience measurement, audiences can be specified according to class, age, gender etc. BARB figures may be flawed but it has a basic validity and it is acknowledged throughout the industry. Scheduling is important because it deliver programmes to audiences when they are most likely to watch it, which helps the advertisers target, that audience. Echoes and pre-echoes are mentioned in the article, which is an important part of scheduling. They help to maintain the audience. Bankers are the crucial programmes that supposedly guarantee audiences. ...read more.

Conclusion

Having said that it is important to note that broadcasters specify audiences according to age, class, gender, region, pattern, of viewing and 'even by their degree of appreciation of the programme'. In categorising the audience in this way broadcasters are likely to succeed in getting the audience. The author's conclusion on real audiences and their behaviour is undetected by broadcasters is somewhat vague. It is more that likely that people that are the same age, gender and come from the same background will enjoy the same programmes and that has been proven by different programmes, for example soaps have traditionally been targeted to women and that is the audience they got. Recently soaps have tried to target a more mass audience by introducing characters in which different people can relate to. Not only that but also soaps sometimes overlap with genres for example Phil Mitchell in Eastenders is somewhat of a gangster figure and the gagster genre is arguably a male genre therefore that will attract the male audience. ...read more.

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