• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The task set was to create the opening sequence to a thriller or a campaign for a type of confectionary or service. As a group we felt most confident doing an ad campaign for a type of confectionary.

Extracts from this document...

Introduction

Part One The task set was to create the opening sequence to a thriller or a campaign for a type of confectionary or service. As a group we felt most confident doing an ad campaign for a type of confectionary. Then we had to decide what type of confectionary we would advertise. In our research we discovered, through TV there was no real market for health bars. We produced a questionnaire and one of the questions asked was 'can you give us a name of any health bar?' Two of the ten people we asked could. This gave us the incentive to advertise a health bar. During research into health bar adverts, we discovered them to be alike as they exposed similar messages and shared conventions. They portrayed health bars as being nutritious, low in fat, slimming and will make you look good and feel great. Each ad we examined was similar in its narrative-often the main character is a woman who aspires to live a healthy lifestyle by exercising hard and eating things like health bars. Linking in with this each ad had similar settings-outside in a natural pleasant environment. We did want our campaign to be original but felt it was important to follow conventions also. When considering a target audience for our ads we naturally thought women as when studying health bar ads all of them were aimed at women. We wanted to be sure we were making the right decision so we did some more research. ...read more.

Middle

When it came to the role of director, the stronger characters of the group (again Shaun and I) took on this role. The entire group were encouraged to voice any valuable points or criticisms when filming. When it came to allocating the role of actor we decided that only one of us, Danielle, could realistically feature in the campaign. The first ad was almost created for Danielle so she suited the role perfectly. The other two ads needed adults that fitted the role required otherwise it would look very amateur and unrealistic. This was not the impression we wanted to give. The original guidelines for the campaign did alter during the planning as some of our ideas when explored further became difficult to expand and develop. I believe planning is a vital aspect to the completion of campaign, if not the most important. Part Three The construction was maybe the hardest part of the task. The first problem was finding time to film where the entire group could be present. This was impossible so we decided to divide the adverts up. Ad1 was filmed in two parts, the first by myself and the second by Shaun. Ad2 was filmed by Shaun and ad3 by me. When filming for Ad3, I wanted to display a variation of shot angles so there would be a range to choose from when capturing. When I filmed it was the evening so I had to take light into consideration. I put the main lights on and drew the curtains of the living room. ...read more.

Conclusion

In ad3, the opening shot of the couple is interesting. The living room is an earthy green colour giving connotations of nature, the environment-longevity. The characters of this ad are very relaxed in their body language. Giving the impression they lead a laid-back lifestyle. The lighting for this shot is slightly dim to make the mood cosy and inviting, in fact the first part of the ad begins with this atmosphere in order to make the audience feel comfortable. If our campaign were to be on TV, I would choose it to be advertised on BBC1. I think all women in our target audience appreciate the programmes BBC1 has to offer. I would choose for Ad1 to be aired between late evening and night as I feel the kind of target audience for this ad would be watching TV at this time. Ad2 would be on in mid-afternoon to early evening as I feel kids will be home from school then. Ad3 would be aired between late-afternoon and early evening as again I feel our target audience (a married couple) would want to unwind and relax in front of the TV. If I had more time I would make changes to our adverts. Firstly there are a couple of shots that are a bit unsteady. I think this brings down the professional look the campaign has. Also the package for our bar could have been a little more imaginative and eye-catching. Despite this I do think our campaign has been successful as I feel we have achieved what set out to and have created the message we intended. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Free essay

    How does the opening sequence of 'The Mummy Returns' create meaning and atmosphere for ...

    This is to be unobtrusive, so the audience's attention is not taken away from the battle. Jump cuts are used to move from the battle to the desert, then back to another battle then to the inside of the temple. This is a common feature of their type of genre.

  2. Deconstruct an opening sequence (10-15 mins max) from a Television Genre of your choice. ...

    running parallel with the roof tops in contrast to the next shot where we look down on the alley again from high up. This could be because this is the venue where something sinister and immoral could be taking place.

  1. Production Log - Thriller Project The brief task was to produce an opening sequence ...

    We used these elements of film noir and added the mysterious antagonist which created a whole new level to the thriller genre. The binary opposition of good versus evil stimulates audience expectations as they'll be eager to see certain things happening throughout the film.

  2. The original stimulus to our original ideas was the way in which children of ...

    There are certain emotions, as a group, we feel are essential to the success of our performance - anger, sympathy and hope. In order to achieve this, we have focused upon these emotions within our piece. The group also wanted to create a range of moods and atmospheres to help the audience experience the emotional trauma suffered by those involved.

  1. Drama coursework: Slavetrade - Development ...

    In this narration I am trying to show how recalling the memories of what happened (in the events that the audience have just seen) affects my tone and expressions, as the scene shows the suffering of the slaves for not being able to keep up with each other (more specifically

  2. Have been asked to make a pre-credit sequence and the credit sequence for a ...

    The target audience of our show will both male and female aged from 20 to 50. Also the show will be aimed at the entire race and at middle class people. The target is the middle class people because they are mostly interested in crime and mystery shows and they have the time to watch it.

  1. Goldeneye: how does the pre-credit sequence keep us watching?

    All different kinds of camera angles are used in this scene, mostly mid shot. Trevelyan uses some kind gadget to open the door with activating the alarm. The audience think that 006 and 007 are going to get captured and killed by the Russians.

  2. Evaluation of the Performance of "Anne and Zef" by Ad de Bont

    The simplicity of the stage lighting gave the audience clear indication of what was reality and what was heaven. When heaven was portrayed lanterns surrounding the scaffolding would ooze a warm light which made the atmosphere calm, safe and protective.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work