• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss the policies that businesses might adopt to maintain sales when incomes are falling and consider which is most likely to be successful. [12]

Extracts from this document...


Transfer-Encoding: chunked 1. Discuss the policies that businesses might adopt to maintain sales when incomes are falling and consider which is most likely to be successful. [12] One potential strategy adopted by a firm in a time of high inflation or recession, both of which would cause a fall in real incomes, in order to maintain sales revenue could be a decrease in the price of the product. This would be because a fall in income levels would cause all product to cost a higher proportion of the consumers? incomes, thus becoming more significant purchases and, in turn, leading to a higher price elasticity of demand. As such, if, as the demand becomes more elastic, the value for its PED becomes higher than 1, the firm could serve to increase its sales revenue through a price decreases. This is because, due to the nature of the PED as a measure of the responsiveness of the quantity demanded in relation to changes in the price of a product, calculated through a division of ...read more.


advantage of the shortage of such goods that is likely to arise in the short term and the subsequent increase in the price of inferior goods as the market reaches a new equilibrium. While such a policy is almost certain to help maintain, or even increase, sales revenue, it may not always be feasible to implement such a shift in production. If the firms price elasticity of supply is too low, either because of long production times, low occupational mobility of the factors of production used, or high sunk costs in the industry, the firm will likely find it nigh on impossible to switch production to that of an inferior goods, thus highly limiting the potential effectiveness of such a policy. As such, in the cases where the firm would struggle to lower the price or change the nature of the good they are producing, a possible third policy can be implemented. The firm can attempt to use marketing techniques such as increased spending on advertising in order to increase demand and lower the price elasticity of demand. ...read more.


This would be particularly true in the case of a recession, where the firm might be forced to cut costs in order to maintain an adequate level of profitability and cash flow. Moreover, the firm might be selling products which do not need advertising, such as necessity goods (i.e salt, housing, basic food items) which most people will already know about and purchase on a regular basis regardless of advertising thus making such spending wasteful and unimpactful. Overall, I believe that the change in the nature of the good produced to an inferior good is by far the most likely method to be successful in maintain revenue, due to the fact that, by their very nature, inferior goods experience an increase in demand when incomes fall, thus allowing the firm to have an increase in sales volumes and, in turn, an increase in sales revenue. If the firm can afford to implement this, a change in the nature of the product to an inferior good will raise revenues in almost all scenarios where incomes are falling. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Markets & Managing the Economy section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Markets & Managing the Economy essays

  1. Goals of a Firm

    If a company is able to spread the cost of such inputs over an increase in its production units, internal economies of scale can be realized. Specialisation and division in labour can also lead to internal economies of scale It was Adam Smith who identified the division of labour and

  2. At What Level (if any) Should Government Intervene to Promote the Competitiveness of Businesses?

    involving encouragement for new entrants to markets and opportunities for existing firms' expansion. For example, simplifying the administration of registration benefits new entrants entering the market with less cost and time period. As an infrastructure for innovation and creativity, education and training system has become fundamental in governmental policies.

  1. Auction is defined as a method for selling an asset to the highest bidder.

    may decide to collude to keep the bidding prices as low as possible. This actually happened in the Swiss auction when, two firms merged leaving four bidders for four licences. Therefore, the bidders just had to pay the reverse price of one-thirtieth per capita of the UK and German Prices, and one-fiftieth of what the government once hoped for.

  2. How successful has privatisation been?

    Finally, if these more efficient privatised industries began to record a profit, the government would tax these profits, thereby helping to keep the PSNCR down. Is this an argument for privatisation or an end in itself? It is certainly a nice idea that more members of the general public own

  1. Discuss how habit-forming demerit goods and goods with lots of substitutes are each likely ...

    The usefulness of PED will always be limited by the accuracy of the statistic, thus, if the data is unrepresentative, poorly sampled or outdated, it can lead to misleading information and as such poor decisions being taken based on them.

  2. What Are The Effects Of Tescos Oligopolistic Market Structure, On Both Consumers And Producers?

    As a result, demand is more predictable and the firm does not need to hold as much stock, which in turn, reduces stock holding costs. CONCLUSION ON HOW TESCO AFFECTS BOTH CONSUMERS AND PRODUCERS Many regard Tesco as a great British success story built on a fearsome determination to win in a competitive market, to the great benefit of consumers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work