Economy and how it affects my business selling tables

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SUPPLY AND DEMAND.

Scenario.

Imagine you are the owner of a business manufacturing and selling a particular type of table. The average variable costs of producing each table are £180 while the fixed costs are £12,000. Also, you have carried out some market research and found that the total number of customers wishing to buy the table varies with changes in price of the table below:

(Q1)  

Product: table

Price (£)                                         Quantity Demanded                                    Total Revenue

(Q2) £300 would yield the greatest revenue at a quantity of 460 giving total revenue of 138,000.

(Q3) Draw the demand curve for the table.

Please see graph attached.

Now, assume you are willing to supply the following number of tables at different prices:

Price.                                                                      Quantity supplied.

(Q4) Draw a supply curve for the tables on the same diagram as the demand curve for Q3.

Please see the graph attached.

(Q5) On the supply/ demand diagram find the equilibrium quantities sold/ bought.

The equilibrium price (E. Price) I found was 260 and the equilibrium quantities sold (E. Quantity) was 500. This was found where the supply curve and demand curve intercepted and met each other.

(Q6) Would you make a loss or profit by selling the equilibrium quantity and charging the equilibrium price?

Total costs= average variable costs x quantity + fixed costs

180 x 500 + 12,000= 102,000

Total Revenue= Price x Quantity

260 x 500= 130,000

Profit/ Loss= Total Revenue – Total costs

130,000 – 102,000= 28,000 (profit)

 (Q7)

Price (£)                                                     Quantity Demanded                        

The new equilibrium price is £300

 The new equilibrium quantity is 640.

Factors that may have caused and increase in the demand of tables are because the quantity was increased by 180 at the same price. This can activate an increase of sales of the tables because the demand is more as more tables are available at the same price, based on an improved quantity of 180 tables.

As consumers’ income is higher, there is more demand at each price level. This may have happened if interest rates had fallen and more credit was available, so more income was available to consumers to buy tables.

Lower interest rates will encourage consumers to spend more and because of this there can be a surge in the demand of tables.

Improved quality of the tables- This can arise from rapid advances in production technology, causing the cost of manufacturing to decrease which in- turn can decrease the cost of importing and exporting tables.

The price of complimentary goods (for example- chairs) that come with the tables became cheaper and because of this the demand for the tables increased.

If consumer confidence is good, the willingness of people to make spending commitments will increase. Thus increasing the demand for tables.

(Q8)   Price (£)                 Quantity Demanded                             Total Revenue

 (Q9)  How much would your loss or profit be at the new equilibrium price?

Total costs= average variable costs x quantity + fixed costs

TC= 180 x 640 + 12,000= 127,200

Total Revenue= price x quantity

TR= 300 x 640= 192,000

Profit/ Loss = Total Revenue - Total Costs

192,000 – 127,200= 64,800 (PROFIT)

So the profit is 64,800 at the new equilibrium price.

(Q10) (i)     SALES REVENUE

Equilibrium price x estimated sales figures.

  1. PRODUCTION BUDGET  

Cost x quantity + monthly fixed costs (1,000) = Production budget

(iii)                                                   Profit Budget

Total Revenue – Total Costs= Profit.

Q11) Factors which could lead to an increase in the supply.

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There are many factors that can lead to an increase in the supply of tables:

  • There could be a very high demand for tables due to high employment. Causing an increase in demand as more consumers have money to spend.
  • Changes in the technology can boost the efficiency to produce tables quicker and better, therefore an increase in supply is expected as well as lower prices for the consumers.
  • Due to low inflation the cost of manufacturing decreases therefore the tables can be sold at a cheaper price too. Also the rate of supply might be high because maybe ...

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