Evaluate strategies which may be used by businesses and governments to improve the competitiveness of a countrys goods and services.

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Evaluate strategies which may be used by businesses and governments to improve the competitiveness of a country’s goods and services.

Competitiveness refers to the ability of a firm to offer goods and services that meet the quality standards of the local and world markets at competitive prices which provide   on the   or consumed in  them. Competitiveness can be measured by price and non-price aspects, such as quality, advertising and innovation, and it can be promoted by both businesses and governments.

Given that a firm is large enough and it has the ability to improve the competitiveness of the goods it produces it can follow the strategy of outsourcing. This is when a firm divides its production process in different parts of the world where it is able to find cheap methods of production. For example, many firms from the developed world locate their industries in less developed countries where there is cheaper labour, cheaper land, or lower corporation taxes. By doing this, costs of production of the firm fall and if the firm decides to pass on these lower prices on consumers, price competitiveness will be improved. Outsourcing of work to less developed countries, like India, from developed countries such as the US and the UK, began with software development and progressed to call centres and a wide range of other businesses services. UK and US firms could therefore benefit from lower labour costs and thus lower prices to consumers increasing the competitiveness of the goods produced.

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However, outsourcing is very costly to the firms and instead of reducing costs of production, costs could increase. This is because firms would have to build plants and import machinery needed into to the other country, increasing their costs of production. If eventually costs are more than benefits gained by outsourcing, such as cheaper land, price competitiveness would worsen as more expensive products would be produced.

Also, a firm can improve its productivity and thus competitiveness by increasing training of its labour. By investing on human capital, both price and non-price competitiveness will be improved as the workforce will be ...

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