• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate the role played by barriers to entry in the long run

Extracts from this document...

Introduction

Evaluate the role played by barriers to entry in the retention of super-normal profit in the long run. What are barriers to entry? George Stigler defined an entry barrier as "A cost of producing which must be borne by a firm which seeks to enter an industry but is not borne by firms already in the industry". Taken from http://en.wikipedia.org/wiki/Barriers_to_entry [Accessed on 30/07/2010] Basically barriers to entry are obstacles which firms face that make it difficult to enter a particular market. We have barriers to entry in particular markets to protect the existing firms from competitors and larger businesses wanting to expand into a new market. And by doing this they consequently make companies that are already established more valuable as there is a reduced risk of new competition A few examples of barriers to entry are: Patents - Giving a person or a business legal protection around part of a product or a feature that makes it special in its market. A patent denies any other competitors the chance to create and use the same device for a number of years Pricing Tactics - Some business create products in large quantities thus reducing there overall costs and allowing them to sell the products at a predatory pricing level meaning that any new entrants to the market would not be able to compete with there low prices. ...read more.

Middle

Whereas long run is "a period of time in which all variables are able to settle at their equilibrium" Dictionary of economics, Page 232 How do barriers to entry affect the retention of super-normal profit in the long run? Different barriers to entry affect the retention, or the ability to sustain a constant flow of super-normal profit in the long run in a number of ways; When there are low barriers to entry, i.e in a market of perfect competition or even monopolistic competition it is hard to continue to make a supernormal profit in any other time period other than the immediate short term. This is more likely to occur the further away from perfect competition we go, with monopolies most likely to be gaining super-normal profits. Theoretically, if we take a market where perfect competition exists, (for example using jeans), and for the purpose of this example let's say all the sellers in this market manufacture blue denim jeans. If one company has an innovative idea and begins selling black jeans which are popular with the consumers, then this company will begin to make super-normal profits as their product is being bought in preference to the other standard blue jeans. At this specific moment in time this company has the competitive advantage however due to their being low barriers to entry, and due to the fact that this is perfect competition where information is available to everyone, companies will also begin to produce black jeans, and new companies will enter the market as there are no restrictions and too begin to produce these black jeans. ...read more.

Conclusion

In my opinion perfect knowledge also has a key part in preventing super-normal profit being made in the long run as when new ideas or created, it is only a short period of time before everyone can access this knowledge and use it. I believe that in perfect competition it is this factor that has the largest impact on super-normal profits as if competitors could not access the information although companies could easily enter the market, it still would take time for them to create an equally innovative product. When barriers to entry are high, in a monopoly or oligopoly then this results in prolonged periods of supernormal profits as it is to hard for new business to enter the market and try and produce similar products or offer similar services. Here barriers to entry play a key role as they keep the market competitive by only allowing few companies to trade. I can confidently say that depending on the market then barriers to entry has a level of importance in retaining the level of supernormal profit; in a market of perfect competition then barriers to entry play a less important role as all other factors can allow companies to be able to produce similar products to the new leading ones which in turn drive down profit levels. However in markets with high barriers to entry where these characteristics are different, barriers to entry provide a wall in-between the market and new competition allowing supernormal profit to continue to be made for longer periods of time and allowing it to be retained. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Markets & Managing the Economy section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Markets & Managing the Economy essays

  1. The Importance of the Canadian Airline Industry.

    Richardson, on the other hand, was vying for private ownership of airline companies. Thus, the stage was set for the battle between a regulated industry and one in which all carriers had equal access to routes. This battle would rage for many years.

  2. what is economics

    water were to increase by 10%, demand would hardly fall - maybe by 1% * This would produce an estimate of PED to be -0.1 * This is price inelastic or price insensitive, meaning that the quantity demanded is not particularly responsive to a change in its price * If

  1. "Discuss and evaluate the proposition that perfect competition is a more efficient market structure ...

    This are called Economies of scope. Close example of firms which have economies of scope is the major motor companies which produce both cars and trucks because it is cheaper than if two separate firms did it.

  2. What is a Monopoly?

    to consumers and these should be included in any evaluation of a particular market or industry. Research and Development Spending Huge corporations enjoying a high level of profits are well placed to allocate some of their profits to fund high-cost capital investment spending and research and development projects.

  1. 'Although corporate pricing decisions are influenced by many different factors, fundamentally prices will reflect ...

    curve, the intersection of those two curves will give the market price, which the purely competitive or price-taking firm must accept. This definition of a competitive firm is obviously idealised, for in one sense the individual firm has to set prices.

  2. What are the major economic functions of government in transition economies? Should government play ...

    unemployment, low inflation, the avoidance of balance of payments deficits and excessive exchange rate fluctuations. Normally, macroeconomic stability is brought in through suitable fiscal and monetary policies. Because these goals are likely to conflict, which policies a government adopts will depend on its order of priorities and on which school of economic thought it adheres to.

  1. What Are The Effects Of Tescos Oligopolistic Market Structure, On Both Consumers And Producers?

    With these two facts, coupled together, its inevitable that a customer of a high income range, may go to Tesco willing to pay a higher price for a product than it is selling for. This is therefore tied into the above concept of consumer and producer surplus, because they are

  2. Economy and how it affects my business selling tables

    There are many factors that can lead to an increase in the supply of tables: 1. There could be a very high demand for tables due to high employment. Causing an increase in demand as more consumers have money to spend.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work