• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

EXPANDING C&C INDUSTRIES

Extracts from this document...

Introduction

EXPANDING C&C INDUSTRIES INTO OVERSEAS MARKETS Prepared for Man Ho Kit President C&C Industries Prepared by Christopher Smith C&C Industries July 18, 2007 MEMORANDUM Date: July 18, 2007 To: Man Ho Kit, President C&C Industries From: Christopher Smith, Manger of Operations Subject: Expanding C&C Industries into Overseas Markets This is in regards to my original memo concerning the expansion of C&C Industries into overseas markets. I have continued my research effort to evaluate the practicality of expanding to Japan instead of Australia. After careful review of several strategic advantages and disadvantages in both countries, and factoring in the objectives of C&C industries, it was apparent that Australia is the right choice for our expansion effort. Australia will fit better with our business goals and give C&C Industries a greater chance of success in overseas markets. In this report I will summarize several key areas that will directly influence our expansion effort into overseas markets. After you review each of these sections it should be evident why I have selected Australia. As always, if you have any questions regarding this report please feel free to contact me at any time. ...read more.

Middle

Japan has an efficient public transportation network, especially within the metropolitan areas and between the large cities. "Japanese public transportation is characterized by its punctuality, its superb service, and the large crowds of people using it" (Japan Guide). Just like Australia, Japan relies heavily on its shipping ports for exporting and importing goods to the country. Japan also offers a state of art railroad system that that connects in major urban cities. All the major cities in Japan have airports that offer direct routes to other major cities and back to C&C's corporate headquarters in China. Australia and Japan both offer major airports in all of their more populated cities. I see no transportation problems with Australia or Japan and traveling to and from our headquarters in China present no problem for either country. Customer Base Both Australia and Japan offer a large market for potential customers. The Networking Services division of C&C Industries targets current internet users as prime candidates for our products and services. In a survey performed in May 2007 that studied internet behavior among users aged 15 and over, it was revealed that "62% of the Australian population and 49% of the Japanese population use the internet" (JIJI Press America). ...read more.

Conclusion

Based on the research and information presented it should be evident why C&C Industries should select Australia as the country to expand our business. I think it's important to add that Australia and China are currently working towards a free trade agreement. As of June 2007, the two countries had just concluded their 8th round of negotiations (Department of Foreign Affairs and Trade). Though the negotiations have spanned over two years, it's thought to believe that there will be a signing of the agreement within the next year. Currently the next rounds of negotiations are set to take place in October 2007. When the agreement is signed it would be very beneficial to our company to already have an established business setup and operating in Australia. By taking all of the factors I have discussed into consideration, I believe the facts speak for themselves. Japan is definitely a good place to expand our business to, but right now there is too much competition in that country and we need to choose a location where the market place isn't over saturated. Choosing Australia will allow us to do just that, with less risk and the same amount of potential reward. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level UK, European & Global Economics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level UK, European & Global Economics essays

  1. Why has GDP growth been so slow in Somalia?

    Since the war, strong clans have occupied valuable urban and agricultural real estate by force. The patterns of clan settlements have changed particularly in urban and arable areas such as Lower Shabelle and Mogadishu. These specific areas have undergone substantial changes due to heavy infusions of non-resident clans supported by their mercenaries.

  2. Where does the World Trade Organisation fit in the overall scheme of international public ...

    access obligations; and even coverage of industrial goods suffered from sweeping exemptions. It is instructive to note that only 11 of the 25 founding articles of the GATT contain negative, proscriptive rules of the type discussed above (with MFN and National Treatment in Articles I and III respectively as the foundation stones).

  1. Managing Environment - A report on investing in Ghana.

    This reduced the ten countries down to three possible candidates, namely, Mozambique, Nigeria and Ghana. Lastly, a number of other factors were considered and compared. These are summarised in the table below.

  2. International trade - In this case I choose the country Canada. When doing a ...

    In the beginning the business only exports to England and Germany. But now, 20 years later, we export our products to different countries all over the world. Export countries of Gemos Flower BV Within Europe: > England > Germany > France > Sweden > Poland > Portugal Outside Europe: >

  1. The Laughing Falcon by William Deverell - review

    The term for client-patron relationships was a called "kan-ch'ing". In the past and even today, in the village level, to possess good "kan-ch'ing" was to have a sense of well being, a feeling of being at ease, in a relationship, for example, with the landlord. Those who had good kan-ch'ing would try to help each other rather than compete.

  2. This report will consider the opportunities and restrictions involved in exporting a single premium ...

    20.4% of the population is between 0-14 years old, 71.4% is between 15-64 years and 8.2% are over 65. Koreas population is one of the most ethically and linguistically homogenous in the world (except for the small Chinese community approx 20,000), virtually all Koreans share a common cultural and linguistic heritage South Korea has one of the world's highest densities.

  1. Comprehensive Anatomy of China

    including: Hunan, Hubei, Jiangxi, Zhejiang, Sichuan, and Guizhou; plus parts of the Jiangsu, Anhui, Henan, Fujian, Guangdong, and Yunnan provinces. This region is host to the Shanghai and Chongqing municipalities; Hong Kong and Macau Special Administrative Regions (SAR) and a majority of the Guangxi Zhuang Autonomous Region as well.

  2. International Trade - I have been asked to investigate the possibility of a company ...

    Tariffs The most common way of restricting imports today is by imposing tariffs, or taxes on imported goods. A tariff, paid by the buyer of the imported product, makes the price higher for that item in the country that imported it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work