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Many examples of Companies working globally are: Nike, Adidas and other companies which may not necessarily be in the clothing business. These are usually referred to as TNC's or transnational companies

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Introduction

The logo: Good or Bad Written and edited by Jai Malhi We are all conscious of what we buy, but do we really know the effects of buying these goods. There has always been the debate of whether we are doing harm to ourselves and others when buying expensive designer goods with the popular 'logo'. Branded goods are goods, often known to us as the clothing we wear, which bear a company name or trademark and are often expensive and considered to have an extra mark of prestige. There are various different goods like clothing, which are made globally which is a subject I will cover later, and they are worldwide recognised names on the clothes we buy for example; Adidas and Prada which are known all over the world and the process it goes through to finally reach the buyer is often a hassle to many. The question though is whether the logo really matters. Should we all be drawn into buying the branded goods and not bother to find out what it does to others? You may be thinking that harming others through buying expensive branded goods is not possible, but there is one way; Globalisation. TNC's also plays a large part in globalisation. ...read more.

Middle

But is buying the well known good with the logo always a good thing? Companies who are TNC's like Nike who make branded goods are only worried about one thing their company and its profits no matter who it affects and how it affects them. TNC's have so much power through knowledge of the public, and they are becoming bigger and larger and this will continue if globalisation continues as it has but if it does the poor will not benefit. Most TNC's are based in the richer countries or MEDC's like the UK or USA. The growth of the TNC's is shown in the 50,000 Nike shops in around 150 different countries. TNC's are great influences as Nike is a brand more likely to be bought than Gola a less famous company. TNC's are also making money from poor countries as they take advantage of their situation and can receive cheap labour and invest in a poor countries raw materials for the business. In this way the MEDC's are getting richer and the TNC's are profiting whereas the LEDC's are not benefiting. TNC's benefit as they can hire people for as like as 50p a day for hard work, and employ people who may live in sweatshops, although this is recognised as a wrong thing it is benefiting the company. ...read more.

Conclusion

It benefits the MEDC's in a way that the LEDC's just end up losing again. Globalisation is not fixed and many things should be changed. TNC's do not care about what the losses are as long as they profit. There should be stricter rules and the wealth should be shared. TNC's and globalisation should help to close the development gap but it is going the other way. We must use globalisation in a way so it benefits everyone. All in all I think that globalisation is essential and we need it to carry on with the development of the world. As for the logo, many buy it as TNC's have a great influence. Everyone should be treated with respect, in MEDC's and LEDC's so we must change globalisation for the better. Now the logo is always an extra and the logo is a perfect example of how it influences people and for young kinds it is a part of growing up but it is up for you to decide. You can find out more by logging on to the logo look website: www.logo-look.com/new. For any additional information do not hesitate to contact us on 087106573490. Thank you. Written and edited by Jai Malhi. All names of TNC's but what do they mean to you? http://www.darkseptemberrain.com/ideas/advantages.htm 02085038294 ?? ?? ?? ?? Logo Look(c) 14/1/2006 31st issue Jai Malhi-9P Geography Assessment Ms.Rae ...read more.

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