You have been appointed as the business adviser to Whizz Kid Industries. They have tasked you to write a report dealing with the following pressing issues.

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        Page         07/05/2007

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You have been appointed as the business adviser to Whizz Kid Industries. They have tasked you to write a report dealing with the following pressing issues.

  1. The first relatives to a legal issue. The company is intending to import a unique new toy for the Christmas market. Their concern relates to their potential legal liabilities should any toy prove to be faulty resulting in damage to property or injury to the use.

  1. The second is in regard to statement made by the government that a key policy objective is to improve the supply-side of the economy to make industry more competitive. You are required to provide the Board with concise overview of what is meant by a supply-side approach to improving competitiveness.

  1. Terms of Reference

In this report, I have been appointed as the adviser to Whizz Kid Industries. The company wants to import new toy for Christmas Market. My tasks is  to give suggestions for both questions from different aspects: law part which is focus on product liabilities, and define the key term “defective”; the other one is from supply-side view to find out which factors can increase competitiveness.  

  1. Procedure

First section is based on the law “Consumer Protection Act 1987”. In order to make the structure more clearly, I start with the concept of defect and give definition for defective product. And then, three types of defective products and the explanation for damages and defences will be carried out. Finally, I will give advices about how to avoid damages happened.

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I divided the second sections into two parts. One is increasing competitiveness from industry itself, the other one is from government policies.

  1. Production liabilities

  1. Concept of the term "defect"

Product is defined as any goods or electricity (also can be finished goods, components and raw materials).  

Defective product can be identified as “if the safety of the product is not such as persons are generally entitled to expect. ” (Steve Hedley, 2002, P.101)

A defect does not mean mere lack of quality of the product, but means lack of safety in the product which may ...

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