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2702 Written Languages

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2702 Response - Written Languages The English language is continuously developing, and new words and phrases are being created and used everyday. The way language is written can have a huge effect on its audience, for example David Crystal has said "the effects of language change can be heard or seen everywhere", and the way it is used in different situations is constantly altered. The function of language in advertising is to persuade and inform the audience to "buy" into a product or service. Different adverts use different techniques and provide varied information in relation to what they're trying to sell. The lexical choice is very important here as it is used to create a strong image in the audience's mind of what the product is like, and should make them interested and make the advert stick in their minds. It is either a referential function to provide detailed information to inform the reader about the product, or conative functions that focus more on the products positive attributes to get the reader to buy it. In print form, advertisers rely on a combination of copy and image. ...read more.


A common difference between written language in SMS is characters being omitted but in a way so that the word is still recognised. Punctuation is usually neglected to save character space and time, for example the words "cant" "wont" and "ive" are spelt without the apostrophe but users can still easily see what words they are. The removal of vowels also has a similar effect; words are reduced to consonant clusters such as "kk" instead of "okay", "cnt" instead of "can't", and "shd" in replacement of "should". Although when written like this the words appear very different, they are still easy to decode because the important phonemes are still present and make sense within the sentence they are used in. Letter and number homophones are frequent in SMS, this is when the sound of the syllable is replaced with a number with the same phonetic sound, for example the word "to" could be replaced with the number "2", and the sound "ate" could be replaced with "8". By doing this, words like "today" would become "2day" and this would once again save character space. When writing an SMS it can be difficult to express emotion or feeling through the language, so a number of techniques have been applied to enable this. ...read more.


Throughout there will be constant use of emotive language generally, in particular emotive verbs and stative verbs that state what the character is feeling, for example some stative verbs are "believe" "know" "seem" and "have". Passages commonly open with present participle non-finite verbs, such as "seeing" or "falling", and sometimes also past participle to make it seem as if the action is happening as it is being read by the audience. Its also common for co-ordinators such as "however" and "but" to open sentences for continuity to the story and by doing this the audience are more likely to follow on reading the article. The use of adverbials help to develop the story and add extra information so that the reader can have a clear image in theirs heads of what is happening, this is a feature that helps the audience feel a connection with the story. In conclusion, as the uses of the English language increase with the development of new technology, the more Standard English will be manipulated to suit our needs. Archaic English is not being forgotten, but changed and expanded in a number of different ways, and the modern forms cannot be understood without an understanding of the old. ?? ?? ?? ?? Taya Dufall ...read more.

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