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Amnesty International Leaflet Analysis

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´╗┐Will the pain of brutal torture make you cry out? Well of course it will. Amnesty International is a charity aiming to help and free political prisoners who are being constantly killed and tortured for no certified reason. The campaign itself is displayed in the form of a leaflet and it is aimed at students in further education. It carries a sophisticated style however it comes across slightly informal to relay the information quickly. The aspects of plain register such as ?everyday things? makes the text relatable and quick to read, however the formal, high register vocabulary like ?urinated? holds a much more serious concept. This leaflet holds the shock factor by the pure emotional tone it expresses throughout. ...read more.


?Eyes?, ?lungs?, and ?stomach? are a few of the hyponyms that the torture is described amongst. Amnesty International chose these specific nouns to define the intensity of the torture. The noun ?eyes? comes across much more delicate and fragile than ?head? for example. Therefore when the verbs ?gouged? or ?smashed? is associated with ?eyes?, it illustrates and intensifies the extreme amounts of pain, purely by the contrast of words. The majority of verbs in the text are written in the past tense, for example ?Stabbed? and ?Raped?. The past tense shows it?s past?s certainty. This emphasises that these horrific incidents have happened and will continue happening unless something is done about it. It has a persuasive effect on the reader, making them want to donate to the charity. ...read more.


The organisation then continues to persuade you to donate by making you feel like the minority. They use many imperative sentences such as ?don?t throw away this leaflet? and ?stop torture? which seem very stern and demanding at first, however they use the word ?please? which softens the intentions of what they want making it seem reasonable. ?If you join us? and ?Your support is vital to our work? again emphasises the reader as the minority. The pronoun ?you? is singular in this context whereas ?us? is plural. After feeling emotionally engaged with the leaflet this makes you want to join the supporting group as it make you feel like you have a responsibility. It makes you want to be a member of the plural pronouns ?We? and ?Us? instead of ?you?. ...read more.

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