He argues both points of view to prevent giving people a biased impression, regardless what his own personal opinions are. He never really totally backs one side, he mentions on how if the study in Belgium is true then coaches and clubs have to begin to take actions to prevent this, however he does go on to say that at this moment in time there is no way of claiming for it as the research in Belgium wouldn’t be enough in English courts.
The title is in large print to catch the eye of those and the repetition of the word play is used to try to lure people into reading the article. The subheading is in slightly smaller print but in bold which to a certain extent catches the eye of the read more effectively than the heading, it summarises what the author is going to talk about. The first paragraph of the article is in small font, it is to represent the fact that it is an introduction to the article and will expand on the subheading and lead him onto his first point, common in most written articles. Reading the introduction and the subheading give the reader a quick summary of the article and will either persuade them to read on or simply leave it.
The language in this is very formal, it has to be due to the nature of the newspaper it is in and the audience it is aiming for., words such as “deformation” and “susceptible” are used and wouldn’t be found in newspapers such as The Mirror or The Sun.. The main audience would be the general sport fans who read The Times as this is the type of stories that entertain them.
The multimodal text I am looking at is a web page put up by the BBC in the football section of sport. It was put up following the horrific injury sustained by Arsenal player Eduardo during the Birmingham game. The purpose of this article is to inform and entertain sports fans. This particular subject would have attracted much more attention than usual due to the type of injury; the suspense would have been built up even more when Sky Sports refused to show the injury due to the brutality of it. A lot of people who say the incident were interested on what Arsene Wenger and Alex MacLeish had to say on the matter. That is why they have posted recordings of the interviews of the managers.
The BBC has published this due to the nature of the horrific injury, it also is because they are such a big supplier of football news and matches that they have to publish a report on the matter otherwise people may lose trust in their reliability. Seeing as the BBC is a public broadcaster they must have had to think about whether to show the injury because the BBC is the most watched channel in Britain and they had to be aware of younger audiences. The article was made in the evening after the match and published but it does say that it was last edited on the Sunday the day after the injury occurred, possibly adding a picture which they may not have been able to show before.
The main image and attraction of the text is the picture of Eduardo on the floor with a physio and teammate Bakary Sanga. It is placed at the top of the text, next to the title and dominates the page, instantly grabbing the reader’s attention and due to the concerned expressions of those in the photo itself it would attract more readers. The BBC logo at the top of the page is in yellow to grab the reader’s attention and to let everyone know who is publishing the article. In bold below the first few paragraphs are the hyperlinks to the interviews with the two managers of the clubs involved, their comments are actually included in the article with MacLeish saying how the player is not malicious and it was an accident, the comments from Wenger are saying how the player should be permanently banned from playing the sport ever again. This is added as it adds that extra detail some people are looking for. The hyperlinks add an extra element to the text giving the reader the option to more information, however it is out of the way and doesn’t interfere with the article due to it being a short sentence in bold blue out of the way.
To the right of the article are links to other parts of the website that are linked with the injury, this is used to keep the reader on the site rather than go to other competitors and spend time on their websites. Above those links are the links to the 606 – Your say page, by saying “Your say” it gives the reader the impression that it will be read by everyone and gives the reader the feeling that what they’re saying is important. Due to the nature of the internet, this is becoming a more common feature.
The language of the text is formal, Standard English but when it comes to quotes from other players and people it becomes more informal and the tone of the article is brought down due to the informal English used. Fellow defender Stephen Kelly is the one who notably speaks informally by saying “You know the way Martin is. He slid along the ground”. Halfway down the article there is a quote from Stephen Kelly saying “It wasn't a malicious tackle and the reason the ref has sent him off is because he has seen Eduardo has broken his leg” in a big red box to try to grab the readers attention, by doing this it makes the reader want to read on even more due to the bright colour which naturally attracts the human eye. Some of the language used like “horrific injury” is used for its emotive purposes, to try to get people to understand how bad it was. Other words like double compound fracture are very medical terms and are used to show the readers that the players leg has been analysed by professionals and although a lot of people won’t know what it means, they understand on the seriousness.
The lexical field is dramatic as it combines emotion and dramatic speech with technical phrases added.To the left of the text there are links in red that link to other areas of the sport and other sports in general, this again link the blue links on the right is to keep the readers attention and keep them on this website to again gain more views and a better rating. The layout of the website is very important due to the fact that if its layed out well and people can navigate from page to page easily, then people will come back, if however its complicated then they won’t return again.