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Holiday Brochure Essay. Both informal extracts describe the appeal of who they are representing, Wales and Jersey, and use various techniques to get the reader interested in visiting.

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Introduction

Holiday Brochure Essay These extracts both share a common theme of persuading the reader to visit. Both informal extracts describe the appeal of who they are representing, Wales and Jersey, and use various techniques to get the reader interested in visiting. However, they both portray themselves very differently as they both have unique selling points that contrast from one another. In addition, they are both advertising breaks in different seasons, autumn and spring, which leads them to emphasize their best attractions according to the weather. The formality of both articles is established early on. Text A shows this informality quite obviously with humour which is often embedded in parentheses . ...read more.

Middle

It starts with a rhetorical question which gets the reader involved and thinking. The use of a rhetorical question at the start is also common in these types of brochures. Text A creates excitement and interest in lots of ways, trying to persuade the reader that Wales is for them. It uses asyndetic sentences and lexical cohesion, "Convenient. Organic. Fresh. Local. Free" to create excitement through pace and rhythm. This emphasises the good points using non-standard construction as it is more striking for the reader. It also emphasises its "Fresh" food through their "46 farmers' markets" and lack of "supermarkets". This shows that its food is different and appeals to people looking for good food, not supermarket rubbish. ...read more.

Conclusion

It gives the article credibility as proper nouns show that there are attractions that tourists will want to visit. Text A also uses proper nouns, "Millennium Center" to show their attractions too. Superlatives, "quickly" and "easily" show that jersey is the best place to go and that it will not be beaten in those particular things, showing the reader that Jersey is the ideal place to visit. The repetition of "Discover" is used as a persuasive technique to attract the reader to visit and see what jersey is all about. Its graphology is typed in bold and is much bigger than the rest of the text to emphasise its meaning and make sure the reader gets to read it. ...read more.

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