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How does the charity letter use language to create an impact on its audience?

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English Language Coursework: How does the charity letter use language to create an impact on its audience? The Scope charity letter is an emotional, personal and heart felt letter intended to inform people about Cerebral Palsy and to persuade them donate to their worthy cause. The intended audience was the recipient of this letter, who may possibly be a parent perhaps whose child unfortunately has this terrible condition. The writer of this letter has used a range of grammatical techniques to create an impact on the reader. One of the main , striking features of this text, is the Anecdote that runs throughout the letter. The short story about Abigail is told by her father which makes it very personal and informal, ' I'm Abigail's dada, Ric.' The fact that he introduces himself and gives his name adds more personality into the letter and is inviting the reader to read on. ...read more.


However, this is emphasising how much Scope has helped them and also sets up how much more helpful Scope became to them, later in the letter. Another hyperbole, is the bold caption 'If it wasn't for Scopes Ingfield Manor School, Abigail wouldn't be... Abigail!' Obviously she still would be Abigail but this is used to highlight how much of a lifeline Scope had been, not just for Abigail, but to her parents also. They helped Abigail develop her own personality, even though she has a disability which can hold her back. Another rhetorical technique, used by the writer is the Tricolon. Ric describes how the school not only give the children a 'national curriculum education' as all schools do, but also how they 'develop speech, movement and mobility.' The use of the Tricolon here shows how much work Scope put in and how much they help people with Cerebral Palsy to learn. ...read more.


Taking away the pressure and worry for her education and how it might be affected by Cerebral Palsy. The verb 'support' is particularly important as it makes the reader realise that Abigail is not an invalid, nor should she be treated as inferior to anybody else, she just needs a little help and guidance due to her disability. That is where Scope comes in. These verbs persuade the reader to help as they can empathise with Abigail. Finally the verbs 'joking' and 'giggling' lighten up the mood of the text as the reader becomes aware that Scope help bring light and happiness into these peoples lives. Although Ric himself didn't write this letter, it would have been carefully crafted to make it sound as if he did, to make it more personal and more effective. The writer uses the grammatical techniques to make the audience aware of what it would be like in Ric's shoes, persuading them to help, while informing them about Cerebral Palsy and how Scope enable people to overcome difficulties in learning. ...read more.

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