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How effective are the strategies employed by Save the Children to make this brochure a successful marketing tool?

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Introduction

Romain Sidoti Miss Ranson Harrow international school of Beijing How effective are the strategies employed by Save the Children to make this brochure a successful marketing tool? Comment on language, photography, typography, production and target audience. Conclusion is at the end. "Save the Children" is a worldwide organization securing a brighter future for the children in China. Their mission is to fight for children suffering from poverty, disease, injustice, violence and working with them to find lifelong answers to the problems they face. This organization needs supports worldwide in order to succeed so it is important to contribute. In this essay, the various ways of manipulating the reader to contribute in this charity will be included to show the reader that if the world doesn't donate, this charity won't make any changes for the children in China. This association is different from others because they give children a voice, they co-operate with government departments and they guarantee that they will achieve their aims. The main challenges they face is a lack of basic education and healthcare, inadequate care and protection, HIV/AIDS and poverty. Child education and health is the most important thing in this charity. The boy on the cover is wearing a uniform, to show that they will go to school with the help of this charity. In this booklet the quote "now they will be able to attend school" is important. ...read more.

Middle

This charity did that because they wanted to express that every single child is important and that this charity is going to take care of every single child. The picture where the child is at the black board is very important. In this picture, we can see that there are no teachers at the black board so it illustrates that there are giving voice to the children, the children can express themselves and have a good education. At the back of the picture, we can see two other children writing on the board so it shows that they are probably learning how to write characters. On the image in the classroom, the little girl's face is really interesting. She is staring at that pen. This picture is a medium-shot photograph. The photographer has chosen this type of camera shot to show more than one person in the picture but still showing what the children are doing. The camera angle is high so that the audience can see well what the people in this photograph are doing. It is like she never saw a pen before in her life and she finds it really incredible. This helps to proves that they do everything to make every single child happy. The boy sitting next to her is raising his hand. ...read more.

Conclusion

People working with children will be able to see the way that this charity are educating and taking care of the children. At the end, they give the results of what they did so I think that the booklet is reaching the target audience well because after reading this booklet, the audience will be captivated by the content of it. I think that this brochure is a successful marketing tool because it is well presented, lucid and persuasive. The writer used photography, text and quotes to inform the audience about the charity "Save the Children". The writer used everything to make the audience feel that they need to do something about this situation and they will have to contribute to this charity. The text contains evidence and facts about the Children. The writer gave quotes to show the result of what this charity is doing to these young Chinese children so this Charity will achieve his aim in this booklet because the audience will be captivated by this booklet. The writer made the booklet interesting for everybody because there are pictures and texts so the audience will be satisfied. This brochure is a successful marketing tool because this charity is different from others. They give children a voice, they co-operate with government departments at all levels and they establish 'good practice' to achieve real and practical change. ?? ?? ?? ?? ...read more.

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