World War I: Propaganda

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World War I

                                Ema McKenzie

At the beginning of World War One the British army was very small and relied on volunteers to keep them involved in the War, and because more men were dying than there were new recruits signing up to fill their places, and men didn’t want to enlist because no one wanted to die, the government introduced conscription in 1918. This meant that it was made compulsory for any man between the ages of 18 and 41 who was unmarried to enlist into the army.

By May men were still dieing fast on the front and conscription was changed so that any men between the ages of 18 and 41 had to enlist regardless of whether they were married or not. Two years after conscription was introduced, so many men were being slaughtered the conscription started taking boys and old men. To try to make up for the number of men being lost, the age boundary was getting farther apart. Once again in January 1918 the ages changed again so that any man, married or otherwise, had to enlist if they fell into the new age boundary of 17 to 55.

One may question at this time that even though it was recognized that so many men were dying, why then were the British sending more?  It seemed idiotic to keep sending in more and more men when it was obvious so many were dying for no clear reason.

It wasn’t just one generation that the war was wiping out it was several. Grandparents, young boys and parents were included in this. That alone was three generations being erased just on the fronts? Excluding the generations being wiped out as a result of the fighting: children, babies etc. at the Home Front.

Propaganda was being used in a desperate attempt to encourage volunteers to enlist in the army; the government, various poets and journalists went and produced some powerful sources. The government produced different posters using pictures and half truthful writing to get people to sign up. Poets wrote poems and sonnets, which didn’t always describe the war, but they often compared it to something. One of Jesse Pope’s poems was headed “Who’s for the Game?” comparing the war to a game, which was very inappropriate as war is not a game, but it was clever in the fact that most men are enthusiastic football fans and like to be part or a team.

Another way men were ‘encouraged’ to join the army was the ‘white feather’ method. Men who were fit and healthy and able to go to war but chose not to were regarded as cowards, and recognized by a white feather. If a woman were to see a young man with out a uniform, she would shower him with white feathers, therefore categorizing him as a coward. If a woman was seen with a man without a uniform she was thought of as a traitor. Because men are fond of women, having women avoid them because they are not in uniform was a huge hit to their ego, and they wanting girlfriends, so this made men want to join the army.

This recruitment poster pictures a man sat in an armchair in his lounge. He has his young daughter sat on his lap, and his young son playing chess in the floor by his feet. The poster is an, ‘image of the future’ because it is picturing what a young man of that day could face when he is older with children. I believe it is like this because the young boy is playing chess, which is a peaceful game that requires a lot of concentration and probably wouldn’t have been played during the war. Also, the caption is written in the past tense; “what did you do…” The way this phrase is written puts prominence on the past participle of the verb ‘to do’; did. It makes it into a powerful question and it seems as though a finger is being pointed at the person receiving the question. It makes it critical.

By looking at the poster, it is visually clear that the man in the poster had not done anything great because he is avoiding eye contact with his children when the question is generated. His facial expression is confusing. He looks deep in thought, which could mean that he is possibly thinking of a lie to tell his children, or thinking of a way to get out of answering. He also looks embarrassed that he has no ‘hero’ stories to tell his young children.

If a man at the time of the war when this poster was published was to read it, he would probably want to join the army because he would not want to be the father in the picture with only one embarrassing story to tell his offspring about how he did nothing to help to war effort in battle. All fathers want their children to look up to them. So they would believe that if they didn’t join the army, the poster would lead them on to believe they would not be a hero or a role model to their children, and people look up to heroes, so if a man was to join the army, he would be a hero and his children would want to look up to him. To avoid later embarrassment of this sort, most men would enlist. No man likes to be belittled!

Join now!

This poster is different to most recruitment posters as it is all writing, although it varies in size. There are no pictures. The writing itself is mostly personal pronouns “your best-boy” as in the woman’s boyfriend or husband, “worthy of you” The use of personal pronouns in this way is very good because they make the poster more personal. Words like ‘you’ and ‘your’ are more powerful than words like ‘her’ because they grab your attention, and make the poster seem as though it is for you. It aims is at young women with boyfriends and husbands. It makes a statement ...

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