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an investigation into the lesiure indrestry in the uk and europ.

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Introduction

AN INVESTIGATION INTO THE LEISURE INDUSTRY IN THE UK AND EUROPE. INTRODUCTION Leisure and recreation affect everyone's lives. This unit will help to provide a general understanding of the dynamic UK leisure and recreation industry which is one of the fastest growing industries. In this unit I will be discussing the leisure industry and I will also look at the definitions of the following subjects * Leisure * Recreation * Active * Passive * Home Based Leisure * Away from Home Leisure * In this report I will also summarise the different sectors such as * Public * Private * Voluntary * Funding/ Revenue generation * Stake holders * Share holders DEFINITION OF THE LEISURE INDUSTRY LEISURE This means any thing you do in your free time that you enjoy and is not a chore, such as work or natural imperatives such as sleeping. What is leisure may not all ways be clear because one person may enjoy a particular activity and another person may think of it as a chore, for example gardening. RECREATION describes the types of activity undertaken for enjoyment or relaxation during a leisure time ACTIVE there are two main types of active leisure. The first is high impact leisure and the second is low impact leisure. High impact leisure refers to activities such as rugby, basketball and football which are all competitive sports that require lots of energy. Low impact leisure includes things like walking or yoga which do not expand high levels of energy. PASSIVE recreation is when an individual receives or consumes entertainment by other people such as watching a sporting activity on the television, listening to music, reading or even going to the local pub or a restaurant. Passive recreation also takes up a large proportion of people's leisure time and a huge amount of money is spent on passive recreation and it gives you the 'Feel good Factor' HOME BASED LEISURE can be either passive or active leisure. ...read more.

Middle

There is an enormous range of sport and physical recreation activates to individuals and groups. Growing interest in healthy lifestyles and the link with fitness and exercise have been major influences on sport participation since the 1980's. Among the many facilities used for sport and physical activities sports centres, leisure centres, ice rinks, squash courts and fitness centres. there are also specially constructed outdoor facilities such as athletic tracks, golf courses, natural and artificial playing pitches and sports stadium. Natural resources such as rivers, lakes, reservoirs, beaches, hills, mountains and caves can provide suitable sites for a range of physical activities. Local sports clubs and associations. There has been an estimated 150,000 voluntary sports clubs in Britain affiliated to the 400 or so national bodies of sport. If you look in the sport section of any newspaper or yellow pages then there will be many examples of these sport clubs. sometimes a sport community forms a 'sport association' that provides a range of activates, for example a typical village sports association might provide facilities for football, cricket, hockey, tennis, and bowls. Many will also provide facilities such as a bar, function rooms and meeting rooms. As many of these organisations operate no a 'not-for-profit' bases then they are classified under the voluntary sector organisations. Sport retail. The popularity of sporting and physical recreational activities has created a huge customer demand for a wide range of sports clothing and equipment. In 1998 customers spent a estimated �3,500 million on sportswear and equipment. Manufactures such as Nike Adidas Puma and Reebok have all become house hold names. Chains of sport retailers such as JJB sport and sports division with 449 outlets between them in 1999 have emerged along many independent sports shops to ensure that sport retail outlets are commonplace in the high street. Sport manufacturers and retailers are all private sector organisations as they aim to make a profit. ...read more.

Conclusion

Pricing is a key issue, particularly in Limerick, Dublin and Cork where there appears to be near saturation of the market in certain areas. But there's no sign of any decline in the number of facilities being planned or developed. As there's no specific legislation governing leisure, fitness and sports facilities in Ireland, the White Flag Award for Leisure Facilities has been supported by all of the main statutory and non-governmental agencies, as the only measure of a quality facility in Ireland. SPAIN. It has been a very interesting year in the Spanish market. After several years of foreign investment, Spanish investors - private equity, private investors and companies looking to diversify from other industries - took the lead in 2005. The past 12 months has seen the sale of Esporta clubs to Virgin Active and the purchased by Mercapital of Holmes Place Iberia (Spanish and Portuguese sites), while LA Fitness and Fitness First have placed their projects on hold. Local companies have launched development plans with Metropolitan, Sidecu, Activia Club, Duet Sports, Arsenal, DiR and Body Factory launching or resuming their projects. The city of Barcelona has the highest ratio of fitness club members in Spain, with an impressive 24 percent of the market and DiR leads with 5.5 percent market share. DENMARK. The Danish perceive their health to be good, but statistics show that Denmark is the unhealthiest of all of the Nordic countries, based on eating habits and levels of smoking. Denmark's quickly catching up with Sweden and Norway becoming a more mature fitness market, but the industry still needs to raise prices and get members on longer contracts. The market has 450 fitness facilities, and 380,000 people - seven percent of the population - are members. In the top 100 health clubs, the average membership fee for a minimum of 12 months is �40 (�27) per month or �480 (�324) per year. Profit margins are low, if any, showing averages of four to seven percent EBITA, annual attrition is around 40-45 percent. ?? ?? ?? ?? Stacey Morris Kingham Hill School Leisure Studies Unit 1 Page 1 of 12 ...read more.

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