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TO WHAT EXTENT IS ADVERTISEMENT ALWAYS MISLEADING?

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Introduction

TO WHAT EXTENT IS ADVERTISEMENT ALWAYS MISLEADING? Word Count: 553 Advertisement is a notice, picture or film about a product, job or service as described by The Oxford Dictionary. It has the potential to persuade people into commercial transactions that they might otherwise avoid. It is the means through which a business runs. It is as important to business as breathing is to man. Thus advertisement is absolutely necessary not only to preach about the product, job or service and their features that make them sellable, but also to sustain the world economy itself as it is heavily dependent on trade and commodity. Advertisement, as stated earlier has many advantages. ...read more.

Middle

Contents of the products and any potential health hazards along with precautions before use must be clearly stated. Any advert that doesn't follow any of the protocols becomes false or misleading. Many advertisements deceive their audience and affect their economic decision-making. Also, such adverts do no follow competitive business rules directly or indirectly harming a competitor of the organization placing the adverts. It is common to see adverts telling people to part with money so as to "enjoy life by enjoying their products". It is also common to see adverts telling false statements about their products or exaggerating them. Many adverts conceal or leave out important facts which might have otherwise made the people to not commit to a financial transaction of the product. ...read more.

Conclusion

The government must make sure all the rules are in place and implement them. Such rules must be regularly revised according to changing business environments and current requirements. Any misleading advert must not be allowed to put on air or on paper. Summary > Advertisement is a notice, picture or film about a product, job or service > Potential to persuade people into commercial transactions that they might otherwise avoid > As important to business as breathing is to man > Can be misleading > Truth in statement. > Truth in labeling (the price, date of manufacture and the date of expiry) > Any potential health hazards > Precautions before use > All rules should be in place and implemented > No misleading advert be allowed on air ...read more.

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